Top 20 Automotive & Vehicles from Australia on Instagram Influencers by Follower Growth

Last updated: April 01, 2026

Total Automotive & Vehicles Influencers in Australia

1,531

Expected Reach

16.8M

Total Followers

55.3M

Avg Engagement

7.61%

Audience Analysis

Gender Distribution

Female23%
Male77%

Age Distribution

25-3442.5%
18-2430.3%
35-4416.2%
13-174.6%

Top Countries

Australia32.5%
United States of America18.6%
Brazil4.0%
United Kingdom3.6%
India3.0%

Top Languages

en80.2%
es7.1%
pt5.0%

Top Cities

Sydney4.7%
Melbourne3.9%
Brisbane2.5%
Perth2.4%
Gold Coast2.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Archive Racing🏎️🏁
@archiveracing
An independent archive of the greatest moments in racing history🏁 DM for business/credit/removal
Australia
433.8K
Followers
0.00%
Engagement
+9.0%(+35.9K)
8.0
2
Jade
@jade.refined
✞ Matthew 5:44 💚 ur aussie nerd and miatagirl 🪻 perth-based ✉️ email for collab/shoots!! all in the link below ;)
Perth, Australia
355.8K
Followers
3.41%
Engagement
+9.0%(+29.3K)
9.0
3
The Boys
@yeptheboys
Saturdays are for the boys@joshdub @sauceddie @sleepymully @juicyfruitsnacks @yourfavoritenarrator
Australia
1.1M
Followers
N/A
Engagement
+2.5%(+27.5K)
7.6
4
Matt Latimore
@matt_latimore_m
Ferrari Ambassador: Italian 🇮🇹 (Ferrari) cars 🏎️ and Australian artist’s music 🇦🇺 (Aussie tunes) 🎶
Brisbane, Australia
1.1M
Followers
2.71%
Engagement
+1.8%(+19.0K)
7.9
5
Rochelle
@stancebabe
🇲🇹🇪🇸 | Melbourne 📍main character energy Content creator and car collector 🔰 Founder - @whipped_4wd 📩 stancebaby@hotmail.com — collabs
Melbourne, Australia
113.4K
Followers
29.46%
Engagement
+6.9%(+7.3K)
7.9
6
Adrian Portelli
@adrian_portelli
Melbourne, Australia
540.3K
Followers
11.22%
Engagement
+1.4%(+7.3K)
9.0
7
Mike Lake
@itsmikelake
▪️Owner - @twostepgarage ♦️ YouTube - Mike Lake ▫️I build stupid cars & make videos Business enquiries: itsmikelake.business@gmail.com
Australia
118.9K
Followers
1.45%
Engagement
+5.2%(+5.9K)
7.5
8
Jacinta scragg
@jacinta.s_
Qualified yapper and apprentice linesman🛠️⚡️ @jacinta.scragg
Australia
47.9K
Followers
0.00%
Engagement
+12.5%(+5.3K)
8.1
9
The Grade Cricketer
@thegradecricketer
Rig. Circuit. Champ. Enquiries: 🇦🇺: hello@gradecricketer.com 🇮🇳: shiv@burmansports.com @higgins_ian + @sj_perry
Australia
328.4K
Followers
1.14%
Engagement
+1.5%(+4.9K)
6.5
10
Kyle douglas
@luxifer_kyle
Just an ordinary man trying to do extraordinary things. @horsepower_rodeo kyle@luxifer.com.au
Australia
133.2K
Followers
1.01%
Engagement
+3.8%(+4.9K)
7.4
11
Initial D Capsule
@initialdcapsule
🚗💨 Initial D & JDM Community 🏁 Touge, AE86, Street Racing 🔥 Merch & Collectibles
Australia
41.4K
Followers
0.00%
Engagement
+12.8%(+4.7K)
9.6
12
Gtr340
@gtr_340
Living rent free🇲🇰 NITTO RB32 x G45 x Sequential🔥 962HP/ 975nm/ 40Psi G42-1200 G45-1500 figures coming soon👀 Tuned by @credtuning The daily: @187_gts
Australia
150.0K
Followers
1.14%
Engagement
+2.8%(+4.0K)
6.6
13
Daniel Joseph
@danjdickman
Emotion through motion. 🎬 Director | Filmmaker 🎥 Co-Founder @auteurstudios 📩 Daniel@auteurstudios.au
Australia
285.5K
Followers
1.23%
Engagement
+1.2%(+3.5K)
7.4
14
Cris Cross
@cris.cross.art
Professional automotive artist . ✍🏻 Custom art pieces in pencil & Digital 🖼️🎁 Car / @hellvette_ 🚕 Car / @thatmach1 🚗
Brisbane, Australia
44.2K
Followers
6.39%
Engagement
+7.4%(+3.0K)
6.7
15
Pre Purchase Vehicle Inspection
@last_check_vehicle_inspection
Last Check Pty Ltd is the most rated Vehicle Inspection company based in Sydney Australia. Pre purchase vehicle inspection, NCAT & Dispute Inspections
Sydney, Australia
46.0K
Followers
0.03%
Engagement
+6.4%(+2.8K)
6.3
16
Audi RS6
@rs6ne
▪️Audi RS6: Carbon black
Newcastle, Australia
254.1K
Followers
5.09%
Engagement
+1.1%(+2.7K)
8.9
17
IN YOUR FAYES
@inyourfayes
ᴄᴀʀꜱ [ᴘᴇᴏᴘʟᴇ] ᴘʟᴀᴄᴇꜱ // 📍now in Europe 🌏 between europe & melbourne 🔗 latest youtube video + preset pack 👇🏼 (: sɹɐɔ ǝɯos ʇooɥs oʇ uʍop sʎɐʍl∀
Melbourne, Australia
72.2K
Followers
6.32%
Engagement
+3.3%(+2.3K)
8.8
18
zentivvv
@zentivvv
Earthmaxx ✨ I make scenic videos 📸 🎥 my gear + settings⤵️
Australia
169.8K
Followers
1.83%
Engagement
+1.4%(+2.3K)
7.9
19
Basil Atwani 🇦🇺🇵🇸
@basilcrue
▪️Investor 📈 | Founder of @ertfunded + 📊 | I Help everyday people become profitable traders ℹ️ | DM me “Trade” to join the team daily live trades ⬇️
Australia
79.3K
Followers
8.86%
Engagement
+2.9%(+2.3K)
8.5
20
Coco Merz
@coco.merz
Chasing dreams and riding dirt bikes 🐆 🇬🇧 🇦🇺 Stunt double - MEAA SAP in training Building moto tracks @trackworksdesign 🖤
Australia
34.1K
Followers
1.37%
Engagement
+7.0%(+2.2K)
7.4

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Automotive & Vehicles content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 16.8M potential impressions across all ranked influencers
  • Total Audience: 55.3M followers collectively following these creators
  • Average Engagement Rate: 7.61% - significantly above industry average
  • Market Coverage: 1,531 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, Brazil
  • Gender Distribution: 23% Female, 77% Male
  • Primary Age Group: 25-34 years (42.5% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Automotive & Vehicles niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Automotive & Vehicles creator in Australia on Instagram?

Archive Racing🏎️🏁 (@archiveracing) is, as of April 2026, the fastest‑growing Automotive & Vehicles creator in Australia on Instagram, with +9.0% monthly growth (+35.9K followers).

How many followers did Archive Racing🏎️🏁 (@archiveracing) gain last month?

Archive Racing🏎️🏁 (@archiveracing) gained about 35.9K followers last month (+9.0%).

Who grew more: Archive Racing🏎️🏁 (@archiveracing) or Jade (@jade.refined)?

Archive Racing🏎️🏁 (@archiveracing) grew more than Jade (@jade.refined) (35.9K vs 29.3K).

How is Jade (@jade.refined) performing right now?

Jade (@jade.refined) is growing at +9.0% (+29.3K) per month, with a Profile Score of 9.0 and average engagement of 3.41%.

How is The Boys (@yeptheboys) performing right now?

The Boys (@yeptheboys) is growing at +2.5% (+27.5K) per month, with a Profile Score of 7.6 and average engagement of N/A.

How is Matt Latimore (@matt_latimore_m) performing right now?

Matt Latimore (@matt_latimore_m) is growing at +1.8% (+19.0K) per month, with a Profile Score of 7.9 and average engagement of 2.71%.

How is Rochelle (@stancebabe) performing right now?

Rochelle (@stancebabe) is growing at +6.9% (+7.3K) per month, with a Profile Score of 7.9 and average engagement of 29.46%.

Who had the higher percentage growth: Jade (@jade.refined) or The Boys (@yeptheboys)?

Jade (@jade.refined) leads (9.0% vs The Boys (@yeptheboys) 2.5%).

What is the absolute follower gain of Archive Racing🏎️🏁 (@archiveracing)?

Archive Racing🏎️🏁 (@archiveracing) gained about 35.9K followers last month (+9.0%).

What is the absolute follower gain of Jade (@jade.refined)?

Jade (@jade.refined) gained about 29.3K followers last month (+9.0%).

What is the absolute follower gain of The Boys (@yeptheboys)?

The Boys (@yeptheboys) gained about 27.5K followers last month (+2.5%).

What is the absolute follower gain of Matt Latimore (@matt_latimore_m)?

Matt Latimore (@matt_latimore_m) gained about 19.0K followers last month (+1.8%).

What is the absolute follower gain of Rochelle (@stancebabe)?

Rochelle (@stancebabe) gained about 7.3K followers last month (+6.9%).

Is Archive Racing🏎️🏁 (@archiveracing) still a relevant creator?

Yes — Archive Racing🏎️🏁 (@archiveracing) has a Profile Score of 8.0, average engagement of 0.00%, and +9.0% (+35.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Automotive & Vehicles in Australia?

The average engagement rate for this category is 7.61%. Generally, rates above 9.1% are considered excellent, while rates above 6.1% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.