New: MCP Connector

Your influencer data, right inside Claude and ChatGPT

We spend more and more time inside AI tools, writing, planning and thinking. Until now those tools had no access to real social media data. The influData MCP connector changes that. Connect once and ask for creator profiles, content, brand collaborations and campaign results in plain language, without leaving your chat.

How to set it upSee the Social API
Claude / ChatGPT, add a custom connector
https://app.infludata.com/api/mcp/YOUR_API_KEY

You: "Find German fitness creators on Instagram
      over 100k followers and show their
      engagement rates."

Claude → search_creators(...)
       → 523 creators, sorted by followers
       → answer + comparison table

What the MCP connector is

MCP (Model Context Protocol) is an open standard that lets an AI assistant talk to an outside data source. The influData MCP connector is a hosted endpoint that exposes our database of over 27 million creator profiles and around 2 billion pieces of content to your AI tool. You connect it once with your own API key, and from then on Claude or ChatGPT can pull live influData data whenever your question needs it.

Ask, do not export

No CSV exports, no copy and paste, no switching tabs. You ask a question and the answer comes back as text, a table or a ready report.

Real, current data

Instagram, TikTok and YouTube profiles, content performance, audience demographics, brand mentions and campaign results, straight from the influData database.

Control over your data

Creator lookups, campaigns and collections are read-only. Optional Watchlist management is enabled by separate agreement. Your private workspace data stays scoped to your organization.

Set up in minutes

Add your connector URL to Claude, ChatGPT in developer mode or another compatible MCP client. Availability depends on your AI tool and workspace settings.

How it works

Connect your account, ask a question and let the AI retrieve the relevant influData data.

1

Connect once

Add the influData connector in Claude or ChatGPT using your own API key. The key rides in the connector URL, so there is nothing else to configure.

2

Ask in plain language

Ask a normal question, for example find German fitness creators over 100k followers, or summarize my running campaign. No query syntax, no filters to learn.

3

The AI calls the right tools

Claude or ChatGPT picks the matching influData tools and reads the results. Data requests count toward your API/MCP request allowance, which is separate from annual report credits.

4

You get a usable answer

The data comes back as an answer, a comparison table or a report you can drop straight into an email, a brief or a slide.

Things you can ask right away

Each of these works in a single sentence. The AI turns it into the right influData lookups for you.

“Find German beauty creators on Instagram between 50k and 500k followers, sorted by engagement.”

“Pull the engagement stats and top brand partners for this creator.”

“Has this creator worked with our competitor in the last 12 months?”

“Search TikTok content about electric cars from the last 30 days.”

“Summarize the performance of my running campaign.”

“Compare the audience demographics of these three creators.”

What the connector can do

Explore the available data tools by task. The AI chooses the tools it needs to answer your question.

Discovery and profiles

  • Search the creator database with filters (platform, country, followers, engagement, category, audience country)
  • Full creator profile with growth history and scores
  • Engagement, reach and growth statistics
  • Audience demographics: countries, age, gender, languages, follower quality

Content and brands

  • Full-text search across around 2 billion content pieces
  • Per-creator stats for any date window, for example a calendar month: post count, interactions, average and median reach per post, follower change
  • A single creator content, most recent or matching a query
  • Whether a creator has mentioned or worked with a specific brand
  • A creator top brand partners with post counts

Campaigns and collections

  • List your campaigns and open a single campaign
  • Campaign performance metrics: reach, views, engagement, per creator
  • List your collections and open the creators inside one
  • Check your remaining API/MCP request allowance

Setting it up

The connector uses an organization API key. An admin can generate a key in the influData app under Settings and add it to a compatible AI client. Your AI plan and workspace settings determine which connector options are available.

Your connector URL

https://app.infludata.com/api/mcp/YOUR_API_KEY

In Claude (web or desktop)

  1. 1
    Open Settings and go to Connectors.
  2. 2
    Choose Add custom connector.
  3. 3
    Paste your connector URL and save. No auth type needed, the key is in the URL.
  4. 4
    Start a chat and ask an influData question. The tools appear automatically.

In ChatGPT (developer mode)

  1. 1
    Open Settings, then Apps, then Advanced, and turn on developer mode.
  2. 2
    Add a new connector and paste your connector URL, auth type None.
  3. 3
    On Team, Business and Enterprise, a workspace admin adds it once for everyone.
  4. 4
    Ask your question and confirm the tool calls when prompted.

Security and control

You control the key and the organization it can access.

Data lookups are read-only. Adding or removing Watchlist creators requires the separately agreed Watchlist integration.

Private campaigns, collections and Watchlists are scoped to your organization.

API and MCP requests share your account’s request allowance, separately from annual report credits.

Connector URLs are masked in server request logs. Keep your API key private.

Pricing

The MCP Connector is included at no extra cost in Pro, All-In and Enterprise. Direct API access for your own integrations is included from All-In. Your account’s request allowance applies to API/MCP usage and is separate from annual report credits.

Frequently asked questions

Which AI tools does it work with?

Claude on the web and desktop, ChatGPT in developer mode, and other compatible MCP clients. Connector availability and setup options depend on your AI plan and workspace settings.

Do I need to be a developer?

No. Setup is pasting one URL into your AI tool. After that you just ask questions in plain language.

Can the AI change or delete our data?

Creator lookups, campaign data and collections are read-only. If your agreement includes the Watchlist integration, the AI can also add or remove Watchlist creators. These actions require that integration to be enabled for your organization.

Whose data can the AI see?

Only the data of the organization the API key belongs to. Creator and content data come from the shared influData database. Campaigns and collections are limited to your own organization.

How is usage counted?

API and MCP share a request allowance that is separate from annual report credits. Most simple lookups cost one request, an audience lookup costs 20, and content search counts each returned item. You can check your remaining allowance from inside the chat for free.

Bring your creator data into your AI workflow

Connect influData to Claude or ChatGPT and get from question to decision faster, with real social data behind every answer.

Talk to usExplore the Social API