The Profile Score (also called Quality Score or Overall Score) summarizes the quality of a creator in a single value from 1 to 10, where 10 is the best. It is calculated from the detailed mini scores with individual weightings and is designed to estimate the potential success of a collaboration without a deep-dive analysis. As a benchmark, we recommend collaborating with creators scoring 5–10; profiles below 5 typically show weak performance or potentially fake followers.
The mini scores evaluate individual metrics — e.g. follower growth, like and comment engagement, or post frequency — always in comparison to influencers with a similar follower count, visualized by the horizontal bars. For Instagram, follower growth, comment engagement, like engagement and suspicious followers have the highest impact on the overall score; post frequency plus reels engagement, plays and watch time have medium impact; story and reel frequency have low impact. You see the overall score at the top of the profile; the full breakdown lives on the Quality Score tab.