The boxplots on the Overview tab show the distribution of the creator's content performance: one chart for the view counts (on Instagram: reels) and one for the engagement rate. Each box summarizes up to 15 of the most recent content pieces — content from the last 7 days is excluded for a more stable picture, and extreme outliers are trimmed. A box reads from left to right: minimum, lower quartile (25%), median, upper quartile (75%) and maximum; hover over a box to see the exact values.
The distributions are broken down by content type (e.g. posts vs. reels, videos vs. shorts) and — where ad disclosures are detected — split into sponsored and non-sponsored content, so you can see at a glance whether paid content performs differently from organic content. At least five analyzable content pieces are required, otherwise no boxplot is shown.
Why this matters for your planning: use the boxplots to estimate how your sponsored content is likely to perform with this creator. A narrow box means the results are consistent and therefore easy to predict; a wide box means high variability, so a single post can land far above the median (bigger upside) but also far below it (more risk). Compare the sponsored and non-sponsored boxes to see whether paid content typically lands lower than organic content, and set your expectations accordingly.