New: MCP Connector

Your influencer data, right inside Claude and ChatGPT

We spend more and more time inside AI tools, writing, planning and thinking. Until now those tools had no access to real social media data. The influData MCP connector changes that. Connect once and ask for creator profiles, content, brand collaborations and campaign results in plain language, without leaving your chat.

How to set it upSee the Social API
Claude / ChatGPT, add a custom connector
https://app.infludata.com/api/mcp/YOUR_API_KEY

You: "Find German fitness creators on Instagram
      over 100k followers and show their
      engagement rates."

Claude → search_creators(...)
       → 523 creators, sorted by followers
       → answer + comparison table

What the MCP connector is

MCP (Model Context Protocol) is an open standard that lets an AI assistant talk to an outside data source. The influData MCP connector is a hosted endpoint that exposes our database of over 27 million creator profiles and around 2 billion pieces of content to your AI tool. You connect it once with your own API key, and from then on Claude or ChatGPT can pull live influData data whenever your question needs it.

Ask, do not export

No CSV exports, no copy and paste, no switching tabs. You ask a question and the answer comes back as text, a table or a ready report.

Real, current data

Instagram, TikTok and YouTube profiles, content performance, audience demographics, brand mentions and campaign results, straight from the influData database.

Read-only by design

The connector can only read. The AI can never create, change or delete anything, and every key only ever sees its own organization data.

Set up in minutes

Paste one URL into Claude or ChatGPT. Works on every Claude plan, including the free one, and with any other MCP-capable client.

How it works

Three steps, then the AI does the rest on its own whenever a question needs influData data.

1

Connect once

Add the influData connector in Claude or ChatGPT using your own API key. The key rides in the connector URL, so there is nothing else to configure.

2

Ask in plain language

Ask a normal question, for example find German fitness creators over 100k followers, or summarize my running campaign. No query syntax, no filters to learn.

3

The AI calls the right tools

Claude or ChatGPT picks the matching influData tools, calls them behind the scenes and reads the results. Every call is metered against your API quota, exactly like the REST API.

4

You get a usable answer

The data comes back as an answer, a comparison table or a report you can drop straight into an email, a brief or a slide.

Things you can ask right away

Each of these works in a single sentence. The AI turns it into the right influData lookups for you.

“Find German beauty creators on Instagram between 50k and 500k followers, sorted by engagement.”

“Pull the engagement stats and top brand partners for this creator.”

“Has this creator worked with our competitor in the last 12 months?”

“Search TikTok content about electric cars from the last 30 days.”

“Summarize the performance of my running campaign.”

“Compare the audience demographics of these three creators.”

What the connector can do

Fourteen read-only tools, grouped by job. The AI chooses whichever ones your question needs.

Discovery and profiles

  • Search the creator database with filters (platform, country, followers, engagement, category)
  • Full creator profile with growth history and scores
  • Engagement, reach and growth statistics
  • Audience demographics: countries, age, gender, languages, follower quality

Content and brands

  • Full-text search across around 2 billion content pieces
  • A single creator content, most recent or matching a query
  • Whether a creator has mentioned or worked with a specific brand
  • A creator top brand partners with post counts

Campaigns and collections

  • List your campaigns and open a single campaign
  • Campaign performance metrics: reach, views, engagement, per creator
  • List your collections and open the creators inside one
  • Check your remaining API quota

Setting it up

The connector uses the same API key as the influData Social API. Generate a key in the app under Settings, then add it once.

Your connector URL

https://app.infludata.com/api/mcp/YOUR_API_KEY

In Claude (web or desktop)

  1. 1
    Open Settings and go to Connectors.
  2. 2
    Choose Add custom connector.
  3. 3
    Paste your connector URL and save. No auth type needed, the key is in the URL.
  4. 4
    Start a chat and ask an influData question. The tools appear automatically.

In ChatGPT (developer mode)

  1. 1
    Open Settings, then Apps, then Advanced, and turn on developer mode.
  2. 2
    Add a new connector and paste your connector URL, auth type None.
  3. 3
    On Team, Business and Enterprise, a workspace admin adds it once for everyone.
  4. 4
    Ask your question and confirm the tool calls when prompted.

Security and control

The connector is built to be safe to hand to an AI assistant.

Read-only. The AI can never create, change or delete data.

Scoped to your organization. A key only ever sees its own data.

Same key and limits as the Social API, with the same monthly quota.

API keys are never shown in our logs and are masked everywhere.

Pricing

The MCP connector is included at no extra cost for everyone with influData API access. If you do not have API access yet, you can get a free trial key and try the connector for a limited period.

Frequently asked questions

Which AI tools does it work with?

Claude on the web and desktop, ChatGPT in developer mode, and any other client that supports the Model Context Protocol. Claude custom connectors work on every plan, including the free one.

Do I need to be a developer?

No. Setup is pasting one URL into your AI tool. After that you just ask questions in plain language.

Can the AI change or delete our data?

No. Every tool is read-only. The connector can look things up but can never create, change or delete anything.

Whose data can the AI see?

Only the data of the organization the API key belongs to. Creator and content data come from the shared influData database. Campaigns and collections are limited to your own organization.

How is usage counted?

Exactly like the Social API. Most tool calls cost one request, an audience report costs more, and you can check your remaining quota from inside the chat at any time.

Bring your creator data into your AI workflow

Connect influData to Claude or ChatGPT and get from question to decision faster, with real social data behind every answer.

Talk to usExplore the Social API