Top 20 Travel & Adventure from New Zealand on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Travel & Adventure Influencers in New Zealand

2,887

Expected Reach

24.7M

Total Followers

89.7M

Avg Engagement

4.85%

Audience Analysis

Gender Distribution

Female48%
Male51%

Age Distribution

25-3441.7%
18-2427.6%
35-4418.1%
45-545.4%

Top Countries

United States of America17.2%
New Zealand15.3%
Australia8.3%
United Kingdom6.4%
India5.8%

Top Languages

en76.0%
es7.0%
de4.8%

Top Cities

Auckland5.0%
Canterbury1.7%
Dunedin1.2%
Wellington1.0%
Melbourne0.9%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Glenn Phillips
@glennphillips236
Professional Cricketer. @newbalance | @gujarat_titans Inquires: enquiries@thrivesportsint.com
New Zealand
1.2M
Followers
12.94%
Engagement
+7.4%(+81.0K)
8.7
2
Jony Lee
@jonymlee
the one thing that keeps me alive and drives me insane: @alistairsklee • 💌 orion@vigroup.co.nz
New Zealand
702.0K
Followers
4.10%
Engagement
+8.6%(+55.9K)
8.2
3
Finn Allen
@finnallen32
Managed by @nomasmanagement
Auckland, New Zealand
414.2K
Followers
84.64%
Engagement
+12.3%(+45.3K)
10.0
4
Catherine Bines
@calibersadventures
The adventures of Caliber. Making memories in a fairytale landscape. Bitless Barefoot liberty freerider @maretothethrone CALIBER10
New Zealand
327.0K
Followers
0.00%
Engagement
+10.7%(+31.5K)
6.4
5
Aesha Scott
@aesha_jean
Happy Kiwi 🥝 @drinkdrop.au💧 @aeshas_merch 👚 US aesha@key-mgmt.com AU/NZ kloder@profiletalent.com.au
New Zealand
1.2M
Followers
11.00%
Engagement
+2.1%(+24.8K)
8.2
6
Richard Sidey
@richardsidey
Conservation, Adventure & Wildlife Filmmaker / Photographer / Dad Te Tai-o-Aorere, Aotearoa
New Zealand
91.2K
Followers
0.26%
Engagement
+34.3%(+23.3K)
7.6
7
Liam Lawson
@liamlawson30
🇳🇿 Formula One driver for @visacashapprb ✉️ teamlawson@caa.com
New Zealand
1.5M
Followers
5.65%
Engagement
+1.4%(+20.9K)
8.5
8
Drax Project
@draxproject
four-piece band. Started as buskers (drums + sax = Drax) we made @blindbeatofficial too
Auckland, New Zealand
191.5K
Followers
0.29%
Engagement
+9.1%(+16.0K)
6.6
9
Olive evans
@itmustbeolive
Just a gal from NZ Check my highlights 😚
Auckland, New Zealand
392.7K
Followers
1.37%
Engagement
+3.2%(+12.1K)
6.9
10
Jack
@corokinaboys
Commercial kina diver operating out NZ 👌
New Zealand
291.2K
Followers
0.11%
Engagement
+3.7%(+10.5K)
4.5
11
Tinariwen
@tinariwen
Auckland, New Zealand
207.1K
Followers
2.15%
Engagement
+5.3%(+10.4K)
7.9
12
Liam | Epic Travel • Wild Destinations
@getlostwithliam
New Zealand's no. 1 ambassador 🏆 🌍 Levelling up your next adventure Free NZ guide ⬇️ | 📩 hello@getlostwithliam.com
New Zealand
124.3K
Followers
4.59%
Engagement
+7.6%(+8.8K)
7.9
13
Weekend Mish - Adventure Creators
@weekend_mish
🏔️Outdoorsmen and conservationists inspiring others to embrace the outdoors ⛰️Check out our YOUTUBE CHANNEL ! Enquiries - alex@odd.co.nz
New Zealand
199.0K
Followers
1.35%
Engagement
+4.6%(+8.8K)
8.6
14
KATMA
@itskatma
bang ya belly, live ya life x M ❤️‍🔥 || 📍chch 💌work@liquorice.co.nz
New Zealand
120.7K
Followers
1.71%
Engagement
+7.7%(+8.7K)
7.7
15
National Geographic-Lindblad Expeditions
@lindbladexp
The pioneer of modern expeditions.
Auckland, New Zealand
313.4K
Followers
0.30%
Engagement
+2.6%(+7.9K)
5.9
16
Keerthi + Aashish Manivannan • Luxury Family Travel
@whimsicalvoyageurs
👶🏻👧🏻• Travelling with 2 little ones (Samaya + Amay) 🩵🩵• Luxury Stays & Bucket-list destinations Building @tiny.voyageurs Currently in 📍New Zealand
Hyderabad, New Zealand
335.0K
Followers
23.52%
Engagement
+2.3%(+7.4K)
8.9
17
Rhianna Schoeller
@theschoellerfamily
Family, Fun, and Travel 💙💜💓 32 Countries and Counting... Join Over 1 Million Subs on Youtube 👇
Auckland, New Zealand
352.3K
Followers
1.15%
Engagement
+2.1%(+7.3K)
8.2
18
Sonny G
@sonny_g__cars
Car Content creator based in Auckland · New Zealand🇳🇿
Auckland, New Zealand
1.3M
Followers
0.00%
Engagement
+0.5%(+6.8K)
7.3
19
Jerson Gómez
@viajeryto
Flow, Be, Unc Love 🌀 Travel with me @experienciamexico Ambassador @oppo New Zealand 🇳🇿
New Zealand
324.7K
Followers
0.00%
Engagement
+2.1%(+6.8K)
5.8
20
How to DAD 👍🏼
@howtodadnz
A FUNNY-ish DAD FROM NEW ZEALAND 🇳🇿 -7 million across socials -@kidscan Charity ambassador -Business contact: howtodadbusiness@gmail.com
New Zealand
1.0M
Followers
0.00%
Engagement
+0.6%(+6.6K)
5.6

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Travel & Adventure content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 24.7M potential impressions across all ranked influencers
  • Total Audience: 89.7M followers collectively following these creators
  • Average Engagement Rate: 4.85% - above industry average
  • Market Coverage: 2,887 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, New Zealand, Australia
  • Gender Distribution: 48% Female, 51% Male
  • Primary Age Group: 25-34 years (41.7% of audience)
  • Languages: English, Spanish, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Travel & Adventure niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Travel & Adventure creator in New Zealand on Instagram?

Glenn Phillips (@glennphillips236) is, as of October 2026, the fastest‑growing Travel & Adventure creator in New Zealand on Instagram, with +7.4% monthly growth (+81.0K followers).

How many followers did Glenn Phillips (@glennphillips236) gain last month?

Glenn Phillips (@glennphillips236) gained about 81.0K followers last month (+7.4%).

Who grew more: Glenn Phillips (@glennphillips236) or Jony Lee (@jonymlee)?

Glenn Phillips (@glennphillips236) grew more than Jony Lee (@jonymlee) (81.0K vs 55.9K).

How is Jony Lee (@jonymlee) performing right now?

Jony Lee (@jonymlee) is growing at +8.6% (+55.9K) per month, with a Profile Score of 8.2 and average engagement of 4.10%.

How is Finn Allen (@finnallen32) performing right now?

Finn Allen (@finnallen32) is growing at +12.3% (+45.3K) per month, with a Profile Score of 10.0 and average engagement of 84.64%.

How is Catherine Bines (@calibersadventures) performing right now?

Catherine Bines (@calibersadventures) is growing at +10.7% (+31.5K) per month, with a Profile Score of 6.4 and average engagement of 0.00%.

How is Aesha Scott (@aesha_jean) performing right now?

Aesha Scott (@aesha_jean) is growing at +2.1% (+24.8K) per month, with a Profile Score of 8.2 and average engagement of 11.00%.

Who had the higher percentage growth: Jony Lee (@jonymlee) or Finn Allen (@finnallen32)?

Finn Allen (@finnallen32) leads (12.3% vs Jony Lee (@jonymlee) 8.6%).

What is the absolute follower gain of Glenn Phillips (@glennphillips236)?

Glenn Phillips (@glennphillips236) gained about 81.0K followers last month (+7.4%).

What is the absolute follower gain of Jony Lee (@jonymlee)?

Jony Lee (@jonymlee) gained about 55.9K followers last month (+8.6%).

What is the absolute follower gain of Finn Allen (@finnallen32)?

Finn Allen (@finnallen32) gained about 45.3K followers last month (+12.3%).

What is the absolute follower gain of Catherine Bines (@calibersadventures)?

Catherine Bines (@calibersadventures) gained about 31.5K followers last month (+10.7%).

What is the absolute follower gain of Aesha Scott (@aesha_jean)?

Aesha Scott (@aesha_jean) gained about 24.8K followers last month (+2.1%).

Is Glenn Phillips (@glennphillips236) still a relevant creator?

Yes — Glenn Phillips (@glennphillips236) has a Profile Score of 8.7, average engagement of 12.94%, and +7.4% (+81.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Travel & Adventure in New Zealand?

The average engagement rate for this category is 4.85%. Generally, rates above 5.8% are considered excellent, while rates above 3.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.