Top 20 Beauty & Cosmetics from Milan on Instagram Influencers by Follower Growth

Last updated: November 03, 2025

Total Beauty & Cosmetics Influencers in Milan, Italy

4,151

Expected Reach

53.7M

Total Followers

208.3M

Avg Engagement

4.25%

Audience Analysis

Gender Distribution

Female62%
Male38%

Age Distribution

25-3442.3%
18-2432.3%
35-4414.2%
13-175.0%

Top Countries

Italy74.5%
United States of America4.8%
Spain1.7%
France1.5%
Brazil1.5%

Top Languages

it68.3%
en20.9%
es4.2%

Top Cities

Milan9.1%
Rome3.3%
Naples2.1%
Turin1.0%
Dakar0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Ludovica Abrate
@numa.ink
Ph: @numa_photography Tattooer: @shinigamitattooer Collab: numasuicide@gmail.com Official SG since 2016 ๐Ÿค๐Ÿ’™ โฌ‡๏ธโฌ‡๏ธ tap here for more โฌ‡๏ธโฌ‡๏ธ
Milan, Italy
329.9K
Followers
0.00%
Engagement
+19.7%(+54.3K)
4.6
2
๐Ÿ‘ฝ
@stellamaaya
stella@digitaliconagency.com
Milan, Italy
161.5K
Followers
9.16%
Engagement
+27.9%(+35.2K)
7.9
3
Samira Lui
@samiraluiofficial
Milan, Italy
588.4K
Followers
6.46%
Engagement
+5.2%(+29.3K)
8.5
4
Francesca Pasquale
@frapassion
๐ŸŒ ๐“๐ซ๐š๐ฏ๐ž๐ฅ/๐…๐š๐ฌ๐ก๐ข๐จ๐ง/๐‹๐ฎ๐ฑ๐ฎ๐ซ๐ฒ๐Ÿ’Ž โ€ข๐…๐ซ๐š๐๐š๐ฌ๐ฌ๐ข๐จ๐ง๐‚๐„๐Ž&๐…๐จ๐ฎ๐ง๐๐ž๐ซ @unibocconi๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ๐ฌ&๐Œ๐ ๐ฆ๐ญ๐ŸŽ“ @istitutomarangoni๐Œ๐š๐…๐š๐ฌ๐ก๐ข๐จ๐ง๐๐ซ๐จ๐๐ฎ๐œ๐ญ๐Œ๐ ๐ฆ๐ญ๐ŸŽ“ @londonbschool๐Œ๐š๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ๐Œ๐Š๐“๐†๐ŸŽ“ ๐Ÿ“๐Œ๐ข๐ฅ๐š๐ง
Milan, Italy
306.6K
Followers
0.00%
Engagement
+9.7%(+27.0K)
3.9
5
Vi๐Ÿ’
@vittoria.milanese
๐Ÿ’Œ: info@sartoria-mgmt.it
Milan, Italy
728.5K
Followers
1.00%
Engagement
+3.4%(+23.9K)
7.2
6
Giulia De Lellis
@giuliadelellis103
founder @audreraudrer ๐Ÿ’ co-founder @thepiccologi ๐Ÿค๐Ÿป
Milan, Italy
5.6M
Followers
4.78%
Engagement
+0.4%(+22.2K)
7.0
7
Katerina Mossi
@kate.mossi
fashion content creator | model | performer @deny.mossi creative director | stylist ๐Ÿ“Milan, Italy ๐Ÿ‡ฎ๐Ÿ‡น Inquiries: katemossi@rua-management.com
Milan, Italy
479.8K
Followers
3.93%
Engagement
+4.3%(+19.6K)
7.7
8
Giovanni Storti
@giovanni.storti.ufficiale
Ho fondato @immediaofficial Natura | Futuro ๐Ÿ€๐ŸŒฑ
Milan, Italy
1.2M
Followers
N/A
Engagement
+1.2%(+15.0K)
8.5
9
Heimi
@heimi.saluteeprevenzione
K, J, P, V e Z Esperti della salute e prevenzione ๐Ÿฉบ Creiamo qualitร  di vita, ma prima seguici! โœ‰๏ธ contattaci@heimicoop.it
Milan, Italy
1.3M
Followers
N/A
Engagement
+1.1%(+14.2K)
8.0
10
Erika Patragnoni ๐Ÿ“ŒUGC & Content Creator
@eriketta_life
๐Ÿ“Organizzazione casa๐Ÿ“Tips per ogni necessitร  ๐Ÿ“Una vita in campagna ma anche da maestra ๐Ÿ‘ฉโ€๐Ÿซ ๐Ÿ“จCollab: erikettalife@gmail.com
Milan, Italy
211.7K
Followers
N/A
Engagement
+6.8%(+13.5K)
7.8
11
Nina Hermosilla
@scarlette.hermosilla
Nina ๐ŸŒธ Chilean model ๐Ÿ‡จ๐Ÿ‡ฑ based in Milan with @fashionmodel.it ๐Ÿ‡ฎ๐Ÿ‡น Miss Universo Lo Barnechea Chile โค๏ธ โœจ @misschileuniverso
Milan, Italy
120.4K
Followers
0.78%
Engagement
+12.4%(+13.3K)
7.4
12
cadenetta.italia
@cadenetta.italia
โœจ๏ธL'account ufficiale di CADENETTA in Italia ๐Ÿ‘ฏโ€โ™€๏ธ Due sorelle felici ๐Ÿฉท bags handcrafted in Milan & Barcelona ๐Ÿ“ง hello@cadenetta.com
Milan, Italy
289.4K
Followers
N/A
Engagement
+4.6%(+12.7K)
5.6
13
ยฉ Astro Agency International
@astroagency.it
๐ŸŒŽ Un mondo di idee al tuo servizio ๐ŸŒ
Milan, Italy
374.9K
Followers
0.24%
Engagement
+3.5%(+12.7K)
5.7
14
Josiah Turner
@akjosii
alaska boy in the big city :) ๐Ÿ’Œ: josi.collab@gmail.com NY/LA: @wilhelminamodels Milan: @yumodels_
Milan, Italy
35.3K
Followers
16.44%
Engagement
+54.3%(+12.4K)
9.0
15
G a b r i e l a P i n o
@gabypinomakeup
Studied at Milan- @scuolabcmmilano / Paris- @makeupforeveracademy Specialized in makeup EditorialยทCorrectiveยทBrides
Milan, Italy
57.9K
Followers
34.80%
Engagement
+25.5%(+11.7K)
7.2
16
๐Ÿ‘‘ Rosy Chin ๐Ÿ‘‘
@thequeenrosychin
๐Ÿ‘ฉ๐Ÿปโ€๐Ÿณ Creator @giallozafferano ๐Ÿฅข CEO @yokohama_sushi_restaurant ๐Ÿ’Œ Collab rosychin@zenzero-talentagency.it
Milan, Italy
646.8K
Followers
0.93%
Engagement
+1.8%(+11.6K)
7.0
17
ELEONORA PETRELLA
@elepetrella
50% ๐Ÿ‡ฎ๐Ÿ‡น 50% ๐Ÿ‡จ๐Ÿ‡ด ๐Ÿ’Œ: eleonora@goodvibrationgroup.com
Milan, Italy
856.5K
Followers
N/A
Engagement
+1.3%(+11.3K)
4.7
18
OLGAโœจTRUCCO PERMANENTEโœจCORSI โ‡๏ธCASSANO D โ€˜ADDAโ‡๏ธCOLOGNO MONZESE
@truccopermanente.milano
๐Ÿ‡ท๐Ÿ‡บ๐Ÿ‡ฎ๐Ÿ‡น Il mio obiettivo รจ renderti ancora piรน bella, sicura e felice con ogni trattamento ๐Ÿ’ซ ๐Ÿ“ฒ PRENOTA IL TUO APPUNTAMENTO ๐Ÿ‘‡
Milan, Italy
7.2K
Followers
0.00%
Engagement
+11.4%(+11.0K)
8.0
19
Shi Parrucchieri
@shiparrucchieri
Digital ambassador @schwarzkopfpro.it @miiah_pro MILANO:3289506833 Via Francesco Ferrucci 15 MILANO SACILE:3294994009 Via San liberale 14/c SACILE
Milan, Italy
404.1K
Followers
0.58%
Engagement
+2.6%(+10.4K)
6.9
20
Federica Zongoli
@federica.zongoli
๐Ÿฅ๐Ÿฐ๐Ÿ“ Vita in campagna Lifestyle, vlog, beauty ๐ŸฉตโœจVi racconto la mia giornata Represented by @bepamanagement
Milan, Italy
140.5K
Followers
N/A
Engagement
+7.8%(+10.2K)
4.6

About This Instagram Influencer Ranking

Discover the most influential creators in Milan with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This dataโ€‘driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 53.7M potential impressions across all ranked influencers
  • Total Audience: 208.3M followers collectively following these creators
  • Average Engagement Rate: 4.25% - above industry average
  • Market Coverage: 4,151 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Spain
  • Gender Distribution: 62% Female, 38% Male
  • Primary Age Group: 25-34 years (42.3% of audience)
  • Languages: Italian, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2025.

Frequently Asked Questions

Who is the fastestโ€‘growing Beauty & Cosmetics creator in Milan on Instagram?

Ludovica Abrate (@numa.ink) is, as of November 2025, the fastestโ€‘growing Beauty & Cosmetics creator in Milan on Instagram, with +19.7% monthly growth (+54.3K followers).

How many followers did Ludovica Abrate (@numa.ink) gain last month?

Ludovica Abrate (@numa.ink) gained about 54.3K followers last month (+19.7%).

Who grew more: Ludovica Abrate (@numa.ink) or ๐Ÿ‘ฝ (@stellamaaya)?

Ludovica Abrate (@numa.ink) grew more than ๐Ÿ‘ฝ (@stellamaaya) (54.3K vs 35.2K).

How is ๐Ÿ‘ฝ (@stellamaaya) performing right now?

๐Ÿ‘ฝ (@stellamaaya) is growing at +27.9% (+35.2K) per month, with a Profile Score of 7.9 and average engagement of 9.16%.

How is Samira Lui (@samiraluiofficial) performing right now?

Samira Lui (@samiraluiofficial) is growing at +5.2% (+29.3K) per month, with a Profile Score of 8.5 and average engagement of 6.46%.

How is Francesca Pasquale (@frapassion) performing right now?

Francesca Pasquale (@frapassion) is growing at +9.7% (+27.0K) per month, with a Profile Score of 3.9 and average engagement of 0.00%.

How is Vi๐Ÿ’ (@vittoria.milanese) performing right now?

Vi๐Ÿ’ (@vittoria.milanese) is growing at +3.4% (+23.9K) per month, with a Profile Score of 7.2 and average engagement of 1.00%.

Who had the higher percentage growth: ๐Ÿ‘ฝ (@stellamaaya) or Samira Lui (@samiraluiofficial)?

๐Ÿ‘ฝ (@stellamaaya) leads (27.9% vs Samira Lui (@samiraluiofficial) 5.2%).

What is the absolute follower gain of Ludovica Abrate (@numa.ink)?

Ludovica Abrate (@numa.ink) gained about 54.3K followers last month (+19.7%).

What is the absolute follower gain of ๐Ÿ‘ฝ (@stellamaaya)?

๐Ÿ‘ฝ (@stellamaaya) gained about 35.2K followers last month (+27.9%).

What is the absolute follower gain of Samira Lui (@samiraluiofficial)?

Samira Lui (@samiraluiofficial) gained about 29.3K followers last month (+5.2%).

What is the absolute follower gain of Francesca Pasquale (@frapassion)?

Francesca Pasquale (@frapassion) gained about 27.0K followers last month (+9.7%).

What is the absolute follower gain of Vi๐Ÿ’ (@vittoria.milanese)?

Vi๐Ÿ’ (@vittoria.milanese) gained about 23.9K followers last month (+3.4%).

Is Ludovica Abrate (@numa.ink) still a relevant creator?

Yes โ€” Ludovica Abrate (@numa.ink) has a Profile Score of 4.6, average engagement of 0.00%, and +19.7% (+54.3K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Italy?

The average engagement rate for this category is 4.25%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Milan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.