Top 20 Beauty & Cosmetics from Izmir on Instagram Influencers by Follower Growth

Last updated: May 28, 2026

Total Beauty & Cosmetics Influencers in Izmir, Turkey

357

Expected Reach

4.2M

Total Followers

20.3M

Avg Engagement

2.17%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Nil Aylin
@nilaylin
nilaylin@yoursistanbul.com “İşte Benim Filmim” | BÖLÜM 2 YAYINDA! 👇🏼
Izmir, Turkey
279.5K
Followers
0.00%
Engagement
+2.1%(+5.9K)
7.3
2
Sümeyye Mercan✨
@mercaaanns
🪬 sumeyyecans@outlook.com 💌
Izmir, Turkey
154.4K
Followers
1.44%
Engagement
+2.0%(+3.1K)
4.8
3
Dr. Özgür OKTAY
@drozguroktay
Varis tedavisi, tiroid nodülü, meme kitlesi, LİPÖDEM** Treatment of varicose veins, thyroid nodules, mass of breast non surgical techniques..İZMİR
Izmir, Turkey
167.8K
Followers
0.08%
Engagement
+1.4%(+2.4K)
5.8
4
Damla Kınık
@damlakinik
damla@bummagency.com
Izmir, Turkey
126.7K
Followers
2.19%
Engagement
+1.6%(+1.9K)
7.2
5
Bir Nazım Gibi
@birnazimgibi
Arabesk değil, içten konuşuyorum. Hayatı bir Nazım gibi yaşa. #BirNazımGibi
Izmir, Turkey
148.7K
Followers
0.17%
Engagement
+1.3%(+1.8K)
6.1
6
Neslihan Yalırgav
@neslihanyalirgavss
neslihanyalirgav@multitalents.co
Izmir, Turkey
200.1K
Followers
0.93%
Engagement
+0.9%(+1.8K)
6.6
7
🐆
@iremassik
İş birliği; iremasikk@outlook.com @premium_parfumee
Izmir, Turkey
18.1K
Followers
17.67%
Engagement
+9.4%(+1.6K)
8.7
8
Hasan sarsa
@saca_kuafor
💈 Kapalı gün / PAZARTESİ 🌱 Vegan saloon @schwarzkopfprotr 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 @saca_kuafor 𝙿𝚎𝚛𝚜𝚘𝚗𝚊𝚕𝚒𝚣𝚎𝚍 𝚑𝚊𝚒𝚛 𝚌𝚞𝚝 & 𝚌𝚘𝚕𝚘𝚛 𝙱𝚊𝚌𝚔 𝚗𝚘𝚠 📍 𝔹𝕒𝕤𝕖𝕕 𝕚𝕟 𝕚𝕫𝕞𝕚𝕣 / 𝕋𝕌ℝ𝕂𝔼𝕐
Izmir, Turkey
83.8K
Followers
0.12%
Engagement
+1.8%(+1.5K)
6.0
9
Dr. Ecz. Gökçen Kılıç
@eczacitavsiyesi
Doğal güzellik, sağlıklı yaşam ve fit bir hayat için çözümler için takip et! 👩🏻‍🎓Hacettepe‘06 Doktora‘17 %100 doğal @pithnatural kurucusu @moreurla
Izmir, Turkey
113.9K
Followers
0.54%
Engagement
+1.2%(+1.3K)
6.7
10
Ebru Önel
@ebruonel
📧ebru@viralif.com
Izmir, Turkey
45.6K
Followers
2.21%
Engagement
+3.0%(+1.3K)
6.8
11
⚜️Nil Tuğçe Güven ⚜️
@niltugce
☆ N.T.G ☆ 📍İzmir 💌niltugceguven@gmail.com #influencermarketing 👩🏼‍💻
Izmir, Turkey
130.7K
Followers
0.78%
Engagement
+1.0%(+1.3K)
7.3
12
Hülya Altaylar Biçer
@hulyaaltaylar
Izmir | everywhere ✨ hulyaaltaylar@gmail.com 💌
Izmir, Turkey
70.0K
Followers
1.54%
Engagement
+1.7%(+1.2K)
7.3
13
Tolga Aybakan
@tolga_aybakan
Namıdiğer @trilyon_teyze Piyano Öğretmeni 🎹 Makyaj artisti 💄 Güzellik editörü @gecce_gusto Kurucu: @leon_petshopp
Izmir, Turkey
37.1K
Followers
1.25%
Engagement
+2.9%(+1.1K)
7.4
14
AYLİN GÜMÜŞ
@justaylingumus
🌈 KİMYAGER/ CHEMIST ✨ FOUNDER of @glowykozmetik 🧚🏻‍♀️ Perfume addicted ✉️ gumusaylinn@gmail.com 48948919141
Izmir, Turkey
196.6K
Followers
N/A
Engagement
+0.5%(+1.1K)
7.0
15
KUBİLAY KOCAGÖL
@machakuafor
♦️ MİKRO JEL KAYNAK ♦️OMBRE SOMRE BRUSHLİGHT ♦️MOVİNG KESİM ♦️0533 590 0936 ♦️Whatsapp İletişim 🔻
Izmir, Turkey
151.8K
Followers
0.06%
Engagement
+0.7%(+1.0K)
5.0
16
Elif
@elifozceliik
📍İzmir 🎓Ege University | Psychology 💌elifozcelik@fahannetwork.com
Izmir, Turkey
160.8K
Followers
0.73%
Engagement
+0.6%(+985)
7.0
17
Gülnihal Eren
@cocobolinho
Hayatı düşlediği gibi yaşayan bir diş hekimi🦷 Diş eti hastalıkları ve cerrahisi uzmanı👩🏼‍⚕️ Doç.Dr.🎓 @dentinklinik 💌dreambigreklam@gmail.com
Izmir, Turkey
1.1M
Followers
0.76%
Engagement
+0.1%(+985)
5.7
18
Yeter KARADAMAR
@yeterkrdmrrr
“𝓖ü𝓵ü𝓶𝓼𝓮, 𝓬ü𝓷𝓴ü 𝓱𝓮𝓻 𝓼𝓮𝔂 𝓼𝓮𝓷𝓲𝓷𝓵𝓮 𝓫𝓪ş𝓵𝓪𝓻. “ Skin expert ✨ Medikal Estetik & Cilt Tedavileri ✨
Izmir, Turkey
28.5K
Followers
8.09%
Engagement
+3.4%(+936)
8.1
19
Ebru Aykaç
@aykacebru
ebruaykaciletisim@gmail.com @nimettezgiden
Izmir, Turkey
87.2K
Followers
1.75%
Engagement
+1.0%(+892)
5.1
20
şeyma özsoy
@seymaozys
📍izmir 🪩 lifestyle | slow morning | mini vlogs 💌collab@sharesparkle.co
Izmir, Turkey
12.9K
Followers
0.00%
Engagement
+7.2%(+866)
8.6

About This Instagram Influencer Ranking

Discover the most influential creators in Izmir with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 4.2M potential impressions across all ranked influencers
  • Total Audience: 20.3M followers collectively following these creators
  • Average Engagement Rate: 2.17% - competitive engagement levels
  • Market Coverage: 357 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Izmir on Instagram?

Nil Aylin (@nilaylin) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Izmir on Instagram, with +2.1% monthly growth (+5.9K followers).

How many followers did Nil Aylin (@nilaylin) gain last month?

Nil Aylin (@nilaylin) gained about 5.9K followers last month (+2.1%).

Who grew more: Nil Aylin (@nilaylin) or Sümeyye Mercan✨ (@mercaaanns)?

Nil Aylin (@nilaylin) grew more than Sümeyye Mercan✨ (@mercaaanns) (5.9K vs 3.1K).

How is Sümeyye Mercan✨ (@mercaaanns) performing right now?

Sümeyye Mercan✨ (@mercaaanns) is growing at +2.0% (+3.1K) per month, with a Profile Score of 4.8 and average engagement of 1.44%.

How is Dr. Özgür OKTAY (@drozguroktay) performing right now?

Dr. Özgür OKTAY (@drozguroktay) is growing at +1.4% (+2.4K) per month, with a Profile Score of 5.8 and average engagement of 0.08%.

How is Damla Kınık (@damlakinik) performing right now?

Damla Kınık (@damlakinik) is growing at +1.6% (+1.9K) per month, with a Profile Score of 7.2 and average engagement of 2.19%.

How is Bir Nazım Gibi (@birnazimgibi) performing right now?

Bir Nazım Gibi (@birnazimgibi) is growing at +1.3% (+1.8K) per month, with a Profile Score of 6.1 and average engagement of 0.17%.

Who had the higher percentage growth: Sümeyye Mercan✨ (@mercaaanns) or Dr. Özgür OKTAY (@drozguroktay)?

Sümeyye Mercan✨ (@mercaaanns) leads (2.0% vs Dr. Özgür OKTAY (@drozguroktay) 1.4%).

What is the absolute follower gain of Nil Aylin (@nilaylin)?

Nil Aylin (@nilaylin) gained about 5.9K followers last month (+2.1%).

What is the absolute follower gain of Sümeyye Mercan✨ (@mercaaanns)?

Sümeyye Mercan✨ (@mercaaanns) gained about 3.1K followers last month (+2.0%).

What is the absolute follower gain of Dr. Özgür OKTAY (@drozguroktay)?

Dr. Özgür OKTAY (@drozguroktay) gained about 2.4K followers last month (+1.4%).

What is the absolute follower gain of Damla Kınık (@damlakinik)?

Damla Kınık (@damlakinik) gained about 1.9K followers last month (+1.6%).

What is the absolute follower gain of Bir Nazım Gibi (@birnazimgibi)?

Bir Nazım Gibi (@birnazimgibi) gained about 1.8K followers last month (+1.3%).

Is Nil Aylin (@nilaylin) still a relevant creator?

Yes — Nil Aylin (@nilaylin) has a Profile Score of 7.3, average engagement of 0.00%, and +2.1% (+5.9K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Turkey?

The average engagement rate for this category is 2.17%. Generally, rates above 2.6% are considered excellent, while rates above 1.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Izmir?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.