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Chapter 8: How to Instantly Identify Whether a Creator Fits Your Brand Using the AI Co-Pilot
The Essentials at a Glance
The AI Co-Pilot from influData provides a clear and compact summary of every creator profile. It includes key insights such as audience demographics, engagement, performance, and brand collaborations. These summaries are generated automatically as soon as you open a profile. You can also define your own standard criteria or ask custom questions to quickly determine whether a creator is a good fit for your brand. This is especially useful when you need to review multiple profiles at once or have limited time for analysis.
With the influData AI Co-Pilot you get:
- Automatic creator profile summaries including content and audience data
- Answers to custom questions and prompts for tailored analysis
- A smart tool for the initial campaign screening phase
You know the problem: You click through countless influencer profiles, trying to figure out whether a creator is the right fit for your campaign – only to lose a lot of time in spreadsheets, metrics, and content previews. Each profile holds a wealth of valuable information, but it often requires scrolling through every section and manually analyzing the data which can be very time consuming.
The new AI Co-Pilot from influData changes that. It instantly provides you with a compact and relevant summary of each profile – no scrolling required. You can also ask custom questions and even define a personalized summary that automatically appears every time you open a profile. That way, you not only save time but also make more informed decisions.
Table of Contents:
1. How does the AI Co-Pilot help summarize creator profiles?
As soon as you open a profile in the influData app, the AI Co-Pilot automatically creates a clear and concise summary. This is based on the profile data, content analysis, and audience composition and answers questions like:
- Which topics or niches does the creator cover?
- How well is their content performing?
- Who makes up the audience – country, gender, language, interests?
- Are there any collaborations with relevant brands?
These insights are provided in text form and help you get an immediate sense of whether the profile is a good fit for your brand or campaign – without needing to manually check every KPI or review the content.
2. How can you define your own analysis criteria in the AI Co-Pilot?
Already know what’s most important to you in a creator? Then go beyond the general summary and define your own prompt in the AI Co-Pilot. Write questions or a short description of what matters to you, for example:
- “Is this creator a good fit for a sustainable German beauty brand like Alverde?”
- “Does the influencer create content about family life and speak to a German-speaking audience?”
- “Is the audience primarily from the DACH region and interested in fashion and fitness?”
Or something like:
“Please give me a brief, general summary of the profile. I would also like to rate the following criteria on a scale of 1 to 10:
- Growth rate should be above 1%.
- At least 30% of followers should be from Germany.
- The average follower age should be over 25.
- They should not have tagged any of the following accounts: @adidas @nike @lacoste.
- They should not have tagged any political accounts.”
This personalized summary is automatically generated every time you open a profile – with exactly the data that fits your specific use case. That means you get a tailored evaluation with every profile, without needing to ask the same questions over and over again.
3. How does free-text search work in the AI Co-Pilot?
Want to dive deeper into a profile or ask a very specific question? No problem. The AI Co-Pilot lets you ask free-form questions in natural language – just like with ChatGPT – and provides clear, data-based answers within seconds.
Examples:
- “What is the average engagement rate of the Reels compared to similar creators?”
- “Which brands were mentioned in the last 6 months?”
- “How active is the creator on Instagram vs. TikTok?”
No need to memorize phrasing or look up KPIs – just type your question and get the answer right within the tool. This makes influencer analysis not only faster, but also far more flexible.
4. What are the key advantages of the AI Co-Pilot?
The AI Co-Pilot is especially useful during the initial analysis phase – when you need to go through lots of profiles and quickly decide which influencers are fundamentally suitable. It doesn’t replace a full deep-dive, but it gives you a solid first impression based on profile and audience data.
Here’s what the AI Co-Pilot brings to the table:
- Time savings – No more scrolling or manually evaluating dozens of profiles
- Relevance – Focus on the information you actually need
- Clarity – Comparable evaluations across all profiles
- Flexibility – Ask your own questions anytime
- Automation – Get your custom summary automatically on every profile
- Efficiency – Ideal for teams handling large volumes or managing multiple campaigns
Especially when you’re working with large datasets or under tight deadlines, the AI Co-Pilot gives you the edge – helping you focus on what truly matters.
5. Conclusion
The influData AI Co-Pilot helps you streamline your workflow and make faster, data-driven decisions. It automatically delivers the most important insights about any creator, answers your custom questions, and gives you exactly what you need to make informed decisions – quickly, clearly, and without any unnecessary effort.
Especially in the early stages of campaign planning or when screening new creators, the AI Co-Pilot saves valuable time and ensures that you don’t miss out on relevant information. Simply define your prompt – and start making smarter decisions instantly.