Top 20 Beauty & Cosmetics from Italy on Instagram Influencers by Follower Growth

Last updated: May 13, 2026

Total Beauty & Cosmetics Influencers in Italy

32,569

Expected Reach

227.8M

Total Followers

923.7M

Avg Engagement

4.37%

Audience Analysis

Gender Distribution

Female64%
Male37%

Age Distribution

25-3444.0%
18-2428.4%
35-4416.2%
45-544.6%

Top Countries

Italy70.3%
United States of America3.7%
Israel2.9%
Brazil2.6%
Spain1.8%

Top Languages

it67.3%
en18.3%
es4.2%

Top Cities

Milan6.2%
Rome3.0%
Naples2.7%
Turin1.1%
Palermo0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Martina Vismara
@vismaramartina
:)🇮🇹 📩 promo: vismaramartina.collab@gmail.com In elenco AGCOM
Italy
8.7M
Followers
1.41%
Engagement
+1.7%(+146.1K)
6.8
2
Ika D’Auria
@ika_dauria
Sc: Bufalika👻 🇮🇹 the best ⬇️
Italy
2.2M
Followers
1.60%
Engagement
+6.7%(+136.9K)
7.5
3
Christian Boceda | Ritenzione e Inestetismi
@christian.boceda
✨Sono il creatore delle Routine Circolatorie 🌸Snella e Tonica con il nostro metodo olistico 📩👇Scrivici INFO nei dm per TRASFORMARTI
Italy
1.2M
Followers
0.00%
Engagement
+7.0%(+80.4K)
5.7
4
Liliana fantappie
@liliana.fantappie
🐯👩🏼💕 🇮🇹🇮🇹
Florence, Italy
594.9K
Followers
0.00%
Engagement
+12.4%(+65.7K)
6.9
5
Vale & Juli | Glow-up & Wellness
@bythatgrl
Helping you achieve the most intense natural glow-up (backed by science) 💫 🫶🏽 10,000+ women unlocked their Unique Beauty with us ⬇ Glow-up courses
Italy
596.6K
Followers
0.19%
Engagement
+11.1%(+59.8K)
5.3
6
Veronica Biga
@_veronica_biga_
•In elenco AGCOM • Amante della moda, allevatrice ed educatrice 🌸
Imperia, Italy
1.3M
Followers
2.84%
Engagement
+4.5%(+57.5K)
7.9
7
Doc samad
@doc_samad
Intimate aesthetics & cosmetics Ethical, evidence-based medical strategy Europe | Consultations & collaborations.
Milan, Italy
2.6M
Followers
0.00%
Engagement
+1.9%(+48.9K)
5.0
8
Victoria Wankinson
@victoriawankinson
SERVING GLAM & LOVING FASHION 🤍 Beauty, Fashion, and Lifestyle too! 📩 info@victoriawankinson.com 🫱🏻‍🫲🏽 MGMT: @wannabemgmt in elenco AGCOM
Milan, Italy
161.2K
Followers
N/A
Engagement
+42.0%(+47.7K)
7.3
9
Martina Bacci
@marti__marti98
Roma 🇮🇹 Tenerife 🇪🇸
Rome, Italy
442.5K
Followers
6.17%
Engagement
+11.8%(+46.7K)
8.9
10
Mares Andreea
@iamblackwidof
✈️ Lost in anime & new destinations Living to serve my cats 🐱
Italy
1.4M
Followers
2.50%
Engagement
+3.3%(+46.4K)
6.6
11
BABYMONSTER CHIQUITA 치키타
@chiquita_babymontser
베이비몬스터's 치키타 🇹🇭 @babymonster_ygofficial Fan Page, not impersonating
Italy
179.9K
Followers
27.09%
Engagement
+34.6%(+46.3K)
4.6
12
Confidence Nkechi Liberato
@skinfidenceorganicproducts
/Skincare formulator/ Fashion/Lifestyle/event planner Nigerian🇳🇬 Italian 🇮🇹 And a fun pie ♐️Sun ♉️moon♌️ Rising ♋️ north node ♋venus
Italy
387.6K
Followers
0.02%
Engagement
+11.4%(+39.8K)
5.0
13
Jack Bedirian
@jackbedirian
🌎 Worldwide Brand Ambassador - Philipp Plein International -Fashion Luxury Stylist- 🇺🇸 Los Angeles / Las Vegas / 🇮🇹 Milan / 🇪🇸 Spain / 🇲🇽Mexico
Milan, Italy
295.9K
Followers
0.95%
Engagement
+13.9%(+36.2K)
3.6
14
Pierfrancesco Bove
@pierfrancescobove
CHIRURGIA e MEDICINA ESTETICA 📺 RAI-MEDIASET 🗞Seen on @forbes @vogueitalia @vanityfair @gq 📍Milano Roma Napoli Salerno Lecce 📲Direct Line 375 6046764
Rome, Italy
312.2K
Followers
0.88%
Engagement
+11.5%(+32.3K)
6.4
15
Anne Caserta
@_ceo_of_randomness
🌻HACKS ARE FACTS 😎 Original copyright material !! ….. TikTok +560K FB+1.3M Threads +66K
Caserta, Italy
744.5K
Followers
N/A
Engagement
+4.1%(+29.4K)
7.3
16
Maram Douzi
@dr.maramdouzi
Not your usual doctor info@maramdouzi.com Dubai-Rome 💍🤍
Rome, Italy
1.9M
Followers
2.34%
Engagement
+1.5%(+28.2K)
6.9
17
Thomas Paloschi MD | Dr. Longevity™
@dr.longevity
I help you age better with real science US-trained doctor in Milan 🇮🇹 AI+Longevity Medicine Optimize energy, hormones, and aging ↓ Start your journey
Milan, Italy
320.2K
Followers
0.84%
Engagement
+9.3%(+27.2K)
6.6
18
𝐕𝐢𝐭𝐨 𝐒𝐚𝐭𝐚𝐥𝐢𝐧𝐨 Hair Stylist
@vitosatalino_official
▪️Parrucchiere ▪️Balayage Expert ▪️Cambio Look 📍Viale Aldo Moro 74 Monopoli @lorealpro @kerastase_official #vitosatalino
Monopoli, Italy
538.7K
Followers
N/A
Engagement
+5.2%(+26.6K)
6.5
19
Francesca Moretti
@the.moretti
📍Roma 📎20 Febbraio :) 📱tiktok = labirramoretti 🍺 twitch💜: labirramoretti 📞contatto: themoretti@noirgroup.it
Rome, Italy
269.2K
Followers
N/A
Engagement
+10.2%(+24.9K)
8.6
20
Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite
@dottoressabutta
👩‍⚕️Combattiamo insieme contro grasso di troppo, cellulite e ritenzione da casa. ❤️Scrivimi “Info” in Chat e ti spiego come fare.
Milan, Italy
217.6K
Followers
N/A
Engagement
+12.5%(+24.3K)
5.0

About This Instagram Influencer Ranking

Discover the most influential creators in Italy with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 227.8M potential impressions across all ranked influencers
  • Total Audience: 923.7M followers collectively following these creators
  • Average Engagement Rate: 4.37% - above industry average
  • Market Coverage: 32,569 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Israel
  • Gender Distribution: 64% Female, 37% Male
  • Primary Age Group: 25-34 years (44% of audience)
  • Languages: Italian, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Italy on Instagram?

Martina Vismara (@vismaramartina) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Italy on Instagram, with +1.7% monthly growth (+146.1K followers).

How many followers did Martina Vismara (@vismaramartina) gain last month?

Martina Vismara (@vismaramartina) gained about 146.1K followers last month (+1.7%).

Who grew more: Martina Vismara (@vismaramartina) or Ika D’Auria (@ika_dauria)?

Martina Vismara (@vismaramartina) grew more than Ika D’Auria (@ika_dauria) (146.1K vs 136.9K).

How is Ika D’Auria (@ika_dauria) performing right now?

Ika D’Auria (@ika_dauria) is growing at +6.7% (+136.9K) per month, with a Profile Score of 7.5 and average engagement of 1.60%.

How is Christian Boceda | Ritenzione e Inestetismi (@christian.boceda) performing right now?

Christian Boceda | Ritenzione e Inestetismi (@christian.boceda) is growing at +7.0% (+80.4K) per month, with a Profile Score of 5.7 and average engagement of 0.00%.

How is Liliana fantappie (@liliana.fantappie) performing right now?

Liliana fantappie (@liliana.fantappie) is growing at +12.4% (+65.7K) per month, with a Profile Score of 6.9 and average engagement of 0.00%.

How is Vale & Juli | Glow-up & Wellness (@bythatgrl) performing right now?

Vale & Juli | Glow-up & Wellness (@bythatgrl) is growing at +11.1% (+59.8K) per month, with a Profile Score of 5.3 and average engagement of 0.19%.

Who had the higher percentage growth: Ika D’Auria (@ika_dauria) or Christian Boceda | Ritenzione e Inestetismi (@christian.boceda)?

Christian Boceda | Ritenzione e Inestetismi (@christian.boceda) leads (7.0% vs Ika D’Auria (@ika_dauria) 6.7%).

What is the absolute follower gain of Martina Vismara (@vismaramartina)?

Martina Vismara (@vismaramartina) gained about 146.1K followers last month (+1.7%).

What is the absolute follower gain of Ika D’Auria (@ika_dauria)?

Ika D’Auria (@ika_dauria) gained about 136.9K followers last month (+6.7%).

What is the absolute follower gain of Christian Boceda | Ritenzione e Inestetismi (@christian.boceda)?

Christian Boceda | Ritenzione e Inestetismi (@christian.boceda) gained about 80.4K followers last month (+7.0%).

What is the absolute follower gain of Liliana fantappie (@liliana.fantappie)?

Liliana fantappie (@liliana.fantappie) gained about 65.7K followers last month (+12.4%).

What is the absolute follower gain of Vale & Juli | Glow-up & Wellness (@bythatgrl)?

Vale & Juli | Glow-up & Wellness (@bythatgrl) gained about 59.8K followers last month (+11.1%).

Is Martina Vismara (@vismaramartina) still a relevant creator?

Yes — Martina Vismara (@vismaramartina) has a Profile Score of 6.8, average engagement of 1.41%, and +1.7% (+146.1K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Italy?

The average engagement rate for this category is 4.37%. Generally, rates above 5.2% are considered excellent, while rates above 3.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Italy?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.