An audience report is an in-depth analysis of a creator's followers: demographics (age, gender, country, language), audience quality (credibility, reachability), notable followers, and the accounts the audience engages with.
You unlock a report directly on the creator profile; it costs 1 report credit and then stays available for everyone in your organization. The number of credits included depends on your package; account owners can buy additional credit packages in the Admin Console under Billing or from a locked report (see "How do report credits work?").
Applies to:InstagramTikTokYouTube