Top 20 Beauty & Cosmetics from Las Vegas on Instagram Influencers by Follower Growth

Last updated: December 05, 2025

Total Beauty & Cosmetics Influencers in Las Vegas, United States of America

2,142

Expected Reach

30.0M

Total Followers

126.3M

Avg Engagement

4.29%

Audience Analysis

Gender Distribution

Female58%
Male42%

Age Distribution

25-3438.9%
18-2424.6%
35-4418.0%
45-548.3%

Top Countries

United States of America48.5%
United Kingdom3.9%
Brazil3.2%
Mexico2.6%
Canada2.4%

Top Languages

en72.3%
es8.1%
pt4.0%

Top Cities

Las Vegas5.8%
Los Angeles3.9%
New York2.3%
New York City1.3%
Chicago0.8%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Shanell Rose
@shanellrose
Popular Introvert๐Ÿ’ซ Vegetarian ๐ŸŒฑ You Inspire Others More When You Be Yourself๐ŸŒน P.O. Box 241501 Charlotte Nc 28224 CEO @bloomingatthegarden @planet7teen
Las Vegas, United States of America
648.7K
Followers
9.89%
Engagement
+6.0%(+36.5K)
8.8
2
kevin rupard
@kevinrupard
LA | SFX & CREATIVE MAKEUP ๐Ÿ“ง Email: Madison@cmgworldwide.com
Las Vegas, United States of America
312.5K
Followers
N/A
Engagement
+8.4%(+24.3K)
8.7
3
Lindy Lenix
@lindylenix
sailing Dark Star โ˜… tiktok and youtube - lindylenix mgmt: lindy@undercurrent.net
Las Vegas, United States of America
203.2K
Followers
2.65%
Engagement
+11.8%(+21.4K)
8.9
4
Madison Ginley
@madisonginley
Bulking + 26lbs ๐Ÿ’ช๐Ÿฝ App ๐Ÿ‘@ginleygainz Clothing line @madessentials All about self love, mental heath & booty growth 2 years sober ๐Ÿ•Š๏ธ
Las Vegas, United States of America
590.9K
Followers
2.86%
Engagement
+3.6%(+20.7K)
8.1
5
Jenna Wicked
@jenna_wicked
๐Ÿ“Las Vegas
Las Vegas, United States of America
468.0K
Followers
0.81%
Engagement
+4.3%(+19.2K)
6.5
6
Christina Aguilera
@xtina
Las Vegas, United States of America
10.3M
Followers
0.68%
Engagement
+0.2%(+18.0K)
5.9
7
Ashley Potts
@ashley_potts
๐Ÿ“AZ Owner of @luxeglowbyash
Las Vegas, United States of America
111.3K
Followers
0.00%
Engagement
+14.5%(+14.1K)
7.0
8
Ruby Rose
@ru_byrose
๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ฒ๐Ÿ‡ฐ living๐Ÿ“๐Ÿ‡บ๐Ÿ‡ธ Fashion | Fitness Backup: @alwaysrubyrose_
Las Vegas, United States of America
213.2K
Followers
2.72%
Engagement
+6.5%(+13.0K)
5.1
9
Stacie Elsmore
@missy_elz
Former Stylist & Company Personal Shopping Expert. โœ‰๏ธ: stacie.missyelz@gmail.com Shop my outfits here ๐Ÿ‘‡๐Ÿผ
Las Vegas, United States of America
840.3K
Followers
1.81%
Engagement
+1.4%(+11.9K)
6.8
10
Rubi Talavera
@rubiyunuen
๐Ÿ“Las Vegas Welcome to my pretty little life Collaboration inquiries: christina@celebexperts.com
Las Vegas, United States of America
855.3K
Followers
0.28%
Engagement
+1.4%(+11.6K)
6.6
11
แ„…แ…ฒแ„‹แ…ฏแ†ซ Ryuwon
@rw2100
๐Ÿ“LA/OC ๐Ÿณ๏ธโ€๐ŸŒˆ ๐Ÿ’Œryuwon@luxehausmgmt.co
Las Vegas, United States of America
407.1K
Followers
4.21%
Engagement
+2.9%(+11.4K)
8.2
12
Monica Goe
@monicagoe
๐Ÿ”นWhere chemistry meets fitness ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ”ฌ. Travel + Beauty Influencer. Unlock glow with LOOK25: $100 off, exclusive link ๐Ÿ‘‡
Las Vegas, United States of America
440.6K
Followers
1.86%
Engagement
+2.6%(+11.1K)
8.4
13
Lionel Richie
@lionelrichie
๐Ÿ“– New memoir TRULY โ€” out now โœจ Fragrance & Home @lionelrichiehome
Las Vegas, United States of America
2.0M
Followers
0.06%
Engagement
+0.5%(+10.8K)
4.0
14
Claudia Fabian | Pro-age Beauty
@thebeautydebut
Your age is your Superpower Age Honoring Makeup | Skincare | Style Sephora Squad 2025 ๐Ÿ“ฉ:Claudia@kensingtongrey.co My essentials โฌ‡๏ธ
Las Vegas, United States of America
296.4K
Followers
0.44%
Engagement
+3.6%(+10.4K)
7.0
15
Lisha Wei
@leesherwhy
gamer + gym
Las Vegas, United States of America
195.0K
Followers
3.63%
Engagement
+5.4%(+10.0K)
6.6
16
irresistible_beauties_
@irresistible_beauties_
๐Ÿ”ต@irresistible_beauties_2 and @irresistible_reels ๐Ÿ”ตPage model -@sarenabanks.xo
Las Vegas, United States of America
614.1K
Followers
0.57%
Engagement
+1.5%(+9.2K)
4.3
17
lukas gage
@lukasgage
Las Vegas, United States of America
555.4K
Followers
2.58%
Engagement
+1.6%(+8.7K)
7.1
18
Pawg Emily
@redheademss
@redheademssreels
Las Vegas, United States of America
287.2K
Followers
9.96%
Engagement
+3.1%(+8.6K)
7.8
19
EVA MALENA CARDO
@dontworrybebunny
CEO & founder @corsetting My funny account @livesofbunny I speak Spanglish ๐Ÿ˜‰ I live on a ๐Ÿ›ฉ๏ธ ๐Ÿ‡ฆ๐Ÿ‡ท ๐Ÿฐ
Las Vegas, United States of America
271.5K
Followers
4.18%
Engagement
+3.2%(+8.5K)
7.9
20
Genesis Herrera
@genbthegem
mexicana + las vegas ๐Ÿ“๐ŸŽ€โœจ | @vegasgirlhood ๐Ÿ’Œ mgmt: genesis@thelilacagency.com PO Box 620025 Las Vegas, NV 89162
Las Vegas, United States of America
171.4K
Followers
3.88%
Engagement
+5.0%(+8.2K)
8.4

About This Instagram Influencer Ranking

Discover the most influential creators in Las Vegas with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This dataโ€‘driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2025.

Key Insights & Metrics

  • Combined Reach: 30.0M potential impressions across all ranked influencers
  • Total Audience: 126.3M followers collectively following these creators
  • Average Engagement Rate: 4.29% - above industry average
  • Market Coverage: 2,142 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United States of America, United Kingdom, Brazil
  • Gender Distribution: 58% Female, 42% Male
  • Primary Age Group: 25-34 years (38.9% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through December 2025.

Frequently Asked Questions

Who is the fastestโ€‘growing Beauty & Cosmetics creator in Las Vegas on Instagram?

Shanell Rose (@shanellrose) is, as of December 2025, the fastestโ€‘growing Beauty & Cosmetics creator in Las Vegas on Instagram, with +6.0% monthly growth (+36.5K followers).

How many followers did Shanell Rose (@shanellrose) gain last month?

Shanell Rose (@shanellrose) gained about 36.5K followers last month (+6.0%).

Who grew more: Shanell Rose (@shanellrose) or kevin rupard (@kevinrupard)?

Shanell Rose (@shanellrose) grew more than kevin rupard (@kevinrupard) (36.5K vs 24.3K).

How is kevin rupard (@kevinrupard) performing right now?

kevin rupard (@kevinrupard) is growing at +8.4% (+24.3K) per month, with a Profile Score of 8.7 and average engagement of N/A.

How is Lindy Lenix (@lindylenix) performing right now?

Lindy Lenix (@lindylenix) is growing at +11.8% (+21.4K) per month, with a Profile Score of 8.9 and average engagement of 2.65%.

How is Madison Ginley (@madisonginley) performing right now?

Madison Ginley (@madisonginley) is growing at +3.6% (+20.7K) per month, with a Profile Score of 8.1 and average engagement of 2.86%.

How is Jenna Wicked (@jenna_wicked) performing right now?

Jenna Wicked (@jenna_wicked) is growing at +4.3% (+19.2K) per month, with a Profile Score of 6.5 and average engagement of 0.81%.

Who had the higher percentage growth: kevin rupard (@kevinrupard) or Lindy Lenix (@lindylenix)?

Lindy Lenix (@lindylenix) leads (11.8% vs kevin rupard (@kevinrupard) 8.4%).

What is the absolute follower gain of Shanell Rose (@shanellrose)?

Shanell Rose (@shanellrose) gained about 36.5K followers last month (+6.0%).

What is the absolute follower gain of kevin rupard (@kevinrupard)?

kevin rupard (@kevinrupard) gained about 24.3K followers last month (+8.4%).

What is the absolute follower gain of Lindy Lenix (@lindylenix)?

Lindy Lenix (@lindylenix) gained about 21.4K followers last month (+11.8%).

What is the absolute follower gain of Madison Ginley (@madisonginley)?

Madison Ginley (@madisonginley) gained about 20.7K followers last month (+3.6%).

What is the absolute follower gain of Jenna Wicked (@jenna_wicked)?

Jenna Wicked (@jenna_wicked) gained about 19.2K followers last month (+4.3%).

Is Shanell Rose (@shanellrose) still a relevant creator?

Yes โ€” Shanell Rose (@shanellrose) has a Profile Score of 8.8, average engagement of 9.89%, and +6.0% (+36.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in United States of America?

The average engagement rate for this category is 4.29%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Las Vegas?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.