Top 20 Music & Performing Arts from New Zealand on Instagram Influencers by Follower Growth

Last updated: November 04, 2026

Total Music & Performing Arts Influencers in New Zealand

254

Expected Reach

3.1M

Total Followers

10.2M

Avg Engagement

3.71%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Drax Project
@draxproject
four-piece band. Started as buskers (drums + sax = Drax) we made @blindbeatofficial too
Auckland, New Zealand
191.5K
Followers
0.29%
Engagement
+9.1%(+16.0K)
6.6
2
Tinariwen
@tinariwen
Auckland, New Zealand
207.1K
Followers
2.15%
Engagement
+5.3%(+10.4K)
7.9
3
The Gentle Men
@the_gentle_men_official
- Vocals: Charlie @bigmoistcr1tikal - Music and vocals: Troy @troymckubre
Auckland, New Zealand
143.3K
Followers
6.83%
Engagement
+6.5%(+8.7K)
6.9
4
Cassie Henderson
@cassie__henderson
lots of panic, but more disco than originally thought ❤️‍🩹 It’s a Wonder OUT NOW
New Zealand
334.5K
Followers
0.87%
Engagement
+1.2%(+4.0K)
7.0
5
Evile Jireh Sisifo Laloata
@evilelaloata
🇼🇸🇳🇿 Tiktok @evilelaloata 550+ collabs 💌 evilesisifo@gmail.com music ✉️ evilelaloata.music@gmail.com
Christchurch, New Zealand
197.2K
Followers
1.68%
Engagement
+2.1%(+4.0K)
6.8
6
Carli Oso
@carliosomusic
why am I yelling
New Zealand
186.6K
Followers
0.00%
Engagement
+2.1%(+3.9K)
7.7
7
Mazbou Q
@mazbouq
Chief Rap Flow Engineer. Producer and educator. Get the Blueprint 👇🏽
Auckland, New Zealand
192.0K
Followers
0.27%
Engagement
+1.3%(+2.5K)
8.3
8
Myshaan
@myshaan
NZ SHOWS: Auck 31 Oct/ Welly 7 Nov
Hamilton, New Zealand
93.7K
Followers
4.34%
Engagement
+1.6%(+1.5K)
7.1
9
✨🪐MorganWallen 🪐✨
@simplywallen
What’s keepin’ me up all night is knowin’ what’s keepin’ you up all night ✨ |fan account |Not impersonating or affiliated with Morgan Wallen
New Zealand
19.9K
Followers
11.13%
Engagement
+7.8%(+1.5K)
8.4
10
Sean Durbin
@sean_durbin_
Collabs: seandurbin@influentialartistmgmt.com TikTok: sean__durbin Insta 2: @sean__durbin 📍New Zealand.
New Zealand
91.8K
Followers
0.00%
Engagement
+1.5%(+1.4K)
8.5
11
The Beths
@thebeths
We're a band we play songs New album ‘Straight Line Was A Lie’ out now on @antirecords
Auckland, New Zealand
95.5K
Followers
2.35%
Engagement
+1.3%(+1.2K)
8.3
12
Jordyn with a Why
@jordynwitha_why
🌺🌙 #reomaoriisglobal @4themasses.aotearoa
New Zealand
30.2K
Followers
2.87%
Engagement
+4.0%(+1.2K)
8.6
13
SUB180
@sub180nz
📍 New Zealand Drum and Bass 📍@mayhemfestivalnz 📍@oneeightyrecords 👇🏽 Tickets & Upcoming shows👇🏽
New Zealand
19.0K
Followers
2.63%
Engagement
+6.3%(+1.1K)
8.2
14
frankie
@frankieventermusic
19 every other night out nov 6th presave below <33 frankieventermusic@gmail.com mgmt rory@fiveammusic.com presave every other night below <3
New Zealand
35.0K
Followers
3.01%
Engagement
+3.1%(+1.1K)
8.8
15
The Modern Singhs | Money & Abbey Singh
@themodernsinghs
Your Favourite Interracial Couple Based In NEW-ZEALAND📍🇳🇿 @abbeysarahsingh & @moneysingh_ ✨ Click the link below to get in touch with us ✨
New Zealand
499.8K
Followers
0.57%
Engagement
+0.2%(+969)
7.5
16
Rhythm & Vines
@rhythmandvines
Four day camping and music magic in the Vines 🍇
New Zealand
97.5K
Followers
1.49%
Engagement
+0.7%(+689)
7.3
17
Franceska Tangaere
@frankie_tangaere
TikTok - Mana Mareikura 145k PAYPAL - Manawahinetapui@icloud.com ✨Check out my TikTok Bio - to learn more about me 👇🏾
New Zealand
12.7K
Followers
0.00%
Engagement
+5.3%(+645)
8.5
18
Shaan Singh
@shaandrax
@draxproject @blindbeatofficial 📧 shaanlessons@gmail.com
New Zealand
20.1K
Followers
2.33%
Engagement
+3.3%(+640)
7.7
19
Meryl Cassie (Merylesie)
@merylcassie
📍🇿🇦🇳🇿 •International Artist💫🎙️ •Actress |Singer|MC| Entertainer|Braider THEMERYLCASSIESHOW🗣️ @braidsbymeryl🤝 Collabs / Bizniz ⬇️ 📥:mazcaz2012@live.com
Auckland, New Zealand
16.3K
Followers
1.69%
Engagement
+3.9%(+618)
7.8
20
90s Grunge Music
@90s.grungemusic
˚₊‧꒰ა❤︎໒꒱ ‧₊ ✿ all your favourite grunge bands ✿ Contact : 90sgrungemusic@gmail.com ꒰ა❤︎໒꒱ Dm for promotion inquiries 💌
New Zealand
21.1K
Followers
0.03%
Engagement
+2.9%(+588)
4.6

About This Instagram Influencer Ranking

Discover the most influential creators in New Zealand with our comprehensive ranking of the top 20 influencers on Instagram who post Music & Performing Arts content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 3.1M potential impressions across all ranked influencers
  • Total Audience: 10.2M followers collectively following these creators
  • Average Engagement Rate: 3.71% - above industry average
  • Market Coverage: 254 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Music & Performing Arts niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weeklyto ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Music & Performing Arts creator in New Zealand on Instagram?

Drax Project (@draxproject) is, as of November 2026, the fastest‑growing Music & Performing Arts creator in New Zealand on Instagram, with +9.1% monthly growth (+16.0K followers).

How many followers did Drax Project (@draxproject) gain last month?

Drax Project (@draxproject) gained about 16.0K followers last month (+9.1%).

Who grew more: Drax Project (@draxproject) or Tinariwen (@tinariwen)?

Drax Project (@draxproject) grew more than Tinariwen (@tinariwen) (16.0K vs 10.4K).

How is Tinariwen (@tinariwen) performing right now?

Tinariwen (@tinariwen) is growing at +5.3% (+10.4K) per month, with a Profile Score of 7.9 and average engagement of 2.15%.

How is The Gentle Men (@the_gentle_men_official) performing right now?

The Gentle Men (@the_gentle_men_official) is growing at +6.5% (+8.7K) per month, with a Profile Score of 6.9 and average engagement of 6.83%.

How is Cassie Henderson (@cassie__henderson) performing right now?

Cassie Henderson (@cassie__henderson) is growing at +1.2% (+4.0K) per month, with a Profile Score of 7.0 and average engagement of 0.87%.

How is Evile Jireh Sisifo Laloata (@evilelaloata) performing right now?

Evile Jireh Sisifo Laloata (@evilelaloata) is growing at +2.1% (+4.0K) per month, with a Profile Score of 6.8 and average engagement of 1.68%.

Who had the higher percentage growth: Tinariwen (@tinariwen) or The Gentle Men (@the_gentle_men_official)?

The Gentle Men (@the_gentle_men_official) leads (6.5% vs Tinariwen (@tinariwen) 5.3%).

What is the absolute follower gain of Drax Project (@draxproject)?

Drax Project (@draxproject) gained about 16.0K followers last month (+9.1%).

What is the absolute follower gain of Tinariwen (@tinariwen)?

Tinariwen (@tinariwen) gained about 10.4K followers last month (+5.3%).

What is the absolute follower gain of The Gentle Men (@the_gentle_men_official)?

The Gentle Men (@the_gentle_men_official) gained about 8.7K followers last month (+6.5%).

What is the absolute follower gain of Cassie Henderson (@cassie__henderson)?

Cassie Henderson (@cassie__henderson) gained about 4.0K followers last month (+1.2%).

What is the absolute follower gain of Evile Jireh Sisifo Laloata (@evilelaloata)?

Evile Jireh Sisifo Laloata (@evilelaloata) gained about 4.0K followers last month (+2.1%).

Is Drax Project (@draxproject) still a relevant creator?

Yes — Drax Project (@draxproject) has a Profile Score of 6.6, average engagement of 0.29%, and +9.1% (+16.0K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Music & Performing Arts in New Zealand?

The average engagement rate for this category is 3.71%. Generally, rates above 4.5% are considered excellent, while rates above 3.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in New Zealand?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.