Top 20 Beauty & Cosmetics from Milan on Instagram Influencers by Follower Growth

Last updated: May 28, 2026

Total Beauty & Cosmetics Influencers in Milan, Italy

5,398

Expected Reach

69.4M

Total Followers

277.4M

Avg Engagement

4.26%

Audience Analysis

Gender Distribution

Female62%
Male38%

Age Distribution

25-3443.1%
18-2431.8%
35-4414.2%
13-174.9%

Top Countries

Italy71.4%
United States of America4.1%
Brazil3.8%
Germany2.2%
United Kingdom1.6%

Top Languages

it67.8%
en18.7%
es4.3%

Top Cities

Milan6.3%
Rome3.5%
Naples2.7%
Palermo1.2%
Turin1.1%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Victoria Wankinson
@victoriawankinson
SERVING GLAM & LOVING FASHION 🤍 Beauty, Fashion, and Lifestyle too! 📩 info@victoriawankinson.com 🫱🏻‍🫲🏽 MGMT: @wannabemgmt in elenco AGCOM
Milan, Italy
161.2K
Followers
N/A
Engagement
+42.0%(+47.7K)
7.3
2
Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite
@dottoressabutta
👩‍⚕️Combattiamo insieme contro grasso di troppo, cellulite e ritenzione da casa. ❤️Scrivimi “Info” in Chat e ti spiego come fare.
Milan, Italy
469.2K
Followers
0.00%
Engagement
+9.8%(+41.9K)
4.9
3
Jack Bedirian
@jackbedirian
🌎 Worldwide Brand Ambassador - Philipp Plein International -Fashion Luxury Stylist- 🇺🇸 Los Angeles / Las Vegas / 🇮🇹 Milan / 🇪🇸 Spain / 🇲🇽Mexico
Milan, Italy
295.9K
Followers
0.95%
Engagement
+13.9%(+36.2K)
3.6
4
Nebua - Skincare & Sostenibilità
@nebua_
INGEGNERA & FORMULATRICE🇮🇹🇨🇲 🔍Scovo e recensisco i migliori cosmetici ✨Ho aperto @dokoba.it | Scopri Ambra Viva, il mio prodotto👇 GRATIS SPEDIZIONE
Milan, Italy
462.3K
Followers
3.68%
Engagement
+5.6%(+24.5K)
8.2
5
Thomas Paloschi MD | Dr. Longevity™
@dr.longevity
I help you age better with real science US-trained physician in Milan 🇮🇹 Longevity Medicine Optimize health, hormones, and aging ↓ Start your journey
Milan, Italy
347.5K
Followers
1.89%
Engagement
+6.8%(+22.1K)
6.8
6
Aida Mbengue Diouf👑
@aidaadiouf
•God 1st🙏🏿 •Creator~Model~Actress~Activist •Founder&CEO: @diufy 👑 •Tiktok:{+2 MLN}📈 •Beauty Influencer🌸 •Agency: @fed_fermentazione_digitale✨ •🇸🇳~🇮🇹
Milan, Italy
419.5K
Followers
17.22%
Engagement
+4.4%(+17.7K)
7.5
7
Look Totalbrand by Alessandro Maritato
@look.totalbrand
Celebrity Hair Stylist @dyson_it 🇮🇹brand ambassador Per appuntamenti contattaci in Direct Collab digital: am@the-talent-lab.com In elenco AGCOM
Milan, Italy
384.3K
Followers
1.11%
Engagement
+4.7%(+17.4K)
7.4
8
M I C H E L A N G E L O
@michelangelo.vizzini
🎥 : alex@alexpacificomanagement.com Digital : @wannabemgmt Publicist & pr : @mpunto_comunicazione
Milan, Italy
252.2K
Followers
5.78%
Engagement
+7.1%(+16.8K)
8.2
9
Vi🍒
@vittoria.milanese
💌: vittoria.milanese@sartoria-mgmt.it
Milan, Italy
803.2K
Followers
0.75%
Engagement
+1.9%(+15.3K)
6.7
10
Leonardo Calderone
@leoucifero
99 BO¥ collab: leoucifero@himya.it TikTok (2,3M)👇
Milan, Italy
675.1K
Followers
2.65%
Engagement
+2.3%(+15.2K)
8.4
11
Pitta
@margherita_pontecorvo
Pitta per gli amici🌼 Vita vera e tante risate (credo?) Non aspettarti 1.60 Buck mi porta a spasso In elenco AGCOM
Milan, Italy
247.8K
Followers
4.64%
Engagement
+6.1%(+14.3K)
8.4
12
Marco Lorè
@marco_lore_photography
Fashion&Celebrities Ph. Genova|Milan|Paris|NYC @ellelithuania @bazaarvietnam @alamyeditorial @coral.avenue.usa @dddreambaby @be.ai.hustler
Milan, Italy
329.8K
Followers
1.69%
Engagement
+4.5%(+14.1K)
4.4
13
Diego Ingrassia
@diego.ingrassia
Coach specializzato in analisi emotivo comportamentale e valutazione della credibilità. @igmanagementmilano Formazione e Consulenza Manageriale
Milan, Italy
191.4K
Followers
1.67%
Engagement
+7.7%(+13.8K)
6.3
14
JACOPO AQUILA
@jacopoaquila
𝐂𝗼𝐬𝐚𝐚?! 𝐌𝐚 𝐬𝐭𝐚𝐢 𝐬𝐜𝐡𝐞𝐫𝐳𝐚𝐧𝐝𝗼?! 🎵 TikTok: +5 milioni 🎥 Youtube: +1 milione 💌 Collab: jacopoaquila.business@gmail.com
Milan, Italy
639.5K
Followers
5.61%
Engagement
+2.2%(+13.7K)
6.6
15
Chiara Mazzola
@chiaramazzola90
💄 Makeup Artist & Trainer 🍋 Siciliana ✨ Inguaribile Sognatrice e Pizza Lover 🍕 📩 Collabs 👉🏻 sparkleoflightbeauty@gmail.com 🎨 My Makeup @sparkleoflight
Milan, Italy
440.0K
Followers
0.00%
Engagement
+3.2%(+13.6K)
4.1
16
La Casa di Mattia
@lacasadimattia
👦🏻Spargo consigli su casa e bucato 🎥 Youtube e TikTok content creator 🧼 Co-owner of @masseria_luma 🌾 🌳 In elenco AGCOM
Milan, Italy
1.0M
Followers
0.52%
Engagement
+1.3%(+13.4K)
7.1
17
Nicole Belloni
@nicolebelloni
📍Milan based 📩 nicolebelloni.info@gmail.com
Milan, Italy
194.8K
Followers
2.65%
Engagement
+7.1%(+13.0K)
7.6
18
Edgar KAMINSKYI
@edgar_kaminskyi
◉ Plastic surgeon & ENT. PhD ◉ Italy: Milan • Napoli ◉ 𝐲𝐨𝐮𝐫 𝐬𝐮𝐫𝐠𝐢𝐜𝐚𝐥 𝐠𝐮𝐢𝐝𝐞 @dr_edgar
Milan, Italy
355.1K
Followers
N/A
Engagement
+3.7%(+12.7K)
6.9
19
JulianaScintei
@julianascintei
OWNER @creadordesuenos_official ⚜️PERMANENT MAKE UP ⚜️PHIBROWS ARTIST⚜️ 📍Via Roma,54 a San Giovanni Lupatoto 📞 3450169193
Milan, Italy
30.0K
Followers
0.08%
Engagement
+35.9%(+11.4K)
3.2
20
Stellamaya
@stellamaaya
°❀⋆.ೃ࿔*:・°❀⋆.ೃ࿔*:・🩰ྀིྀིྀིྀིྀི stella@vanguardcollectives.com
Milan, Italy
217.4K
Followers
7.34%
Engagement
+5.4%(+11.2K)
7.7

About This Instagram Influencer Ranking

Discover the most influential creators in Milan with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 69.4M potential impressions across all ranked influencers
  • Total Audience: 277.4M followers collectively following these creators
  • Average Engagement Rate: 4.26% - above industry average
  • Market Coverage: 5,398 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Italy, United States of America, Brazil
  • Gender Distribution: 62% Female, 38% Male
  • Primary Age Group: 25-34 years (43.1% of audience)
  • Languages: Italian, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Milan on Instagram?

Victoria Wankinson (@victoriawankinson) is, as of May 2026, the fastest‑growing Beauty & Cosmetics creator in Milan on Instagram, with +42.0% monthly growth (+47.7K followers).

How many followers did Victoria Wankinson (@victoriawankinson) gain last month?

Victoria Wankinson (@victoriawankinson) gained about 47.7K followers last month (+42.0%).

Who grew more: Victoria Wankinson (@victoriawankinson) or Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta)?

Victoria Wankinson (@victoriawankinson) grew more than Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta) (47.7K vs 41.9K).

How is Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta) performing right now?

Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta) is growing at +9.8% (+41.9K) per month, with a Profile Score of 4.9 and average engagement of 0.00%.

How is Jack Bedirian (@jackbedirian) performing right now?

Jack Bedirian (@jackbedirian) is growing at +13.9% (+36.2K) per month, with a Profile Score of 3.6 and average engagement of 0.95%.

How is Nebua - Skincare & Sostenibilità (@nebua_) performing right now?

Nebua - Skincare & Sostenibilità (@nebua_) is growing at +5.6% (+24.5K) per month, with a Profile Score of 8.2 and average engagement of 3.68%.

How is Thomas Paloschi MD | Dr. Longevity™ (@dr.longevity) performing right now?

Thomas Paloschi MD | Dr. Longevity™ (@dr.longevity) is growing at +6.8% (+22.1K) per month, with a Profile Score of 6.8 and average engagement of 1.89%.

Who had the higher percentage growth: Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta) or Jack Bedirian (@jackbedirian)?

Jack Bedirian (@jackbedirian) leads (13.9% vs Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta) 9.8%).

What is the absolute follower gain of Victoria Wankinson (@victoriawankinson)?

Victoria Wankinson (@victoriawankinson) gained about 47.7K followers last month (+42.0%).

What is the absolute follower gain of Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta)?

Dott.ssa Valentina Butta | Specialista in Ritenzione e Cellulite (@dottoressabutta) gained about 41.9K followers last month (+9.8%).

What is the absolute follower gain of Jack Bedirian (@jackbedirian)?

Jack Bedirian (@jackbedirian) gained about 36.2K followers last month (+13.9%).

What is the absolute follower gain of Nebua - Skincare & Sostenibilità (@nebua_)?

Nebua - Skincare & Sostenibilità (@nebua_) gained about 24.5K followers last month (+5.6%).

What is the absolute follower gain of Thomas Paloschi MD | Dr. Longevity™ (@dr.longevity)?

Thomas Paloschi MD | Dr. Longevity™ (@dr.longevity) gained about 22.1K followers last month (+6.8%).

Is Victoria Wankinson (@victoriawankinson) still a relevant creator?

Yes — Victoria Wankinson (@victoriawankinson) has a Profile Score of 7.3, average engagement of N/A, and +42.0% (+47.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Italy?

The average engagement rate for this category is 4.26%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Milan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.