There are countless talents who are currently skyrocketing with their content. The challenge? With so many choices, it can be difficult to make a decision. Additionally, it’s not always easy to be quick enough to identify the trending creators.
influData reveals which creator was in the fast lane this month and provides you with the KPIs to catapult your campaign to the top. We present to you our Creator of the Month for August: @aliciaandritschke.
Alicia is one of the rising creators in the DACH region with enormous potential for the advertising industry. Her postings primarily revolve around the categories of Beauty & Cosmetics as well as Fashion & Style. She is particularly interesting for the fashion, clothing, and accessory industry, as she has hardly collaborated with such brands so far. Her previous collaborations have mainly been in the areas of beauty and cosmetics.
1. The hard facts about Alicia (Please note: The figures are constantly changing and are only a snapshot in time):
✅ Instagram followers: 97,300 followers
✅ Follower growth rate in the last 30 days: 14.45%
✅ Instagram post engagement rate: 12.5%
✅ Instagram reel engagement rate: 8.0%
✅ Instagram Plays per reel: ca. 350,000
✅ Posting frequency: 0.59 content pieces per day
✅ TikTok followers: 373,300 followers
Alicia impresses not only with a fairly large but also an extremely engaged following. A 15.88% like engagement and a strong 2,584.02% comment engagement speak volumes. In addition, her follower growth rate of 14.45% over the last 30 days is remarkable. But it’s not just in the past month that she has steadily grown her audience. Compared to November 2023, when she had just under 11,000 followers, her follower growth shows a strong but natural increase.
Around 80% of her followers are genuine, primarily in the age segments of 18-24 years and 25-34 years, making her an ideal brand ambassador. Additionally, 89.3% of her followers come from the DACH region, and 94.1% speak either German or English. Brands also don’t need to worry about significant scatter loss, as 95% of her followers are female. So what are you waiting for, dear brands?
2. Brands that would love Alicia Andritschke:
❤️ Shein: It’s a match! It would be love at first sight. A top creator and a brand that scores with young fashion, mainly promoted via social media. Product and target group could hardly match better.
❤️ DKNY: The more upscale option for Alicia. DKNY’s style is characterized by a few intercombinable pieces that mainly target modern city women, offering body-hugging, shaping, and flattering clothing. Alicia would be ideally suited to represent this fashion.
❤️ Purelei: Not only fashion labels go perfectly with Alicia, but also jewelry and accessory brands. Beautiful earrings or necklaces highlight Alicia’s great fashion taste and showcase the jewelry in the best light.
3. Possible Disadvantages of Partnering with Alicia:
⚠️ Due to her large and high-quality following, strong engagement, and impressive growth rate, a partnership with her could be somewhat more expensive (but that’s negotiable!).
⚠️ Alicia does not yet have extensive experience with fashion-related collaborations. This might be a disadvantage as there could be initial challenges.
⚠️ In the highly competitive market of fashion and style influencers, Alicia is, of course, only one of many potential brand ambassadors. The competition in this area is enormous. It’s possible that there may be another influencer who better suits your fashion brand (this is something that needs to be individually assessed).
At influData, we are still fully convinced of @aliciaandritschke! If you’re also looking for the right creator for your brand, you should definitely check us out and take advantage of our free trial to explore our tool! With about 50 filtering options across our three platforms — Instagram, TikTok, and YouTube — and a total of 20 million influencers to choose from, you’re sure to find your perfect match!
Alicia is one of the rising creators in the DACH region with enormous potential for the advertising industry. Her postings primarily revolve around the categories of Beauty & Cosmetics as well as Fashion & Style. She is particularly interesting for the fashion, clothing, and accessory industry, as she has hardly collaborated with such brands so far. Her previous collaborations have mainly been in the areas of beauty and cosmetics.
1. The hard facts about Alicia (Please note: The figures are constantly changing and are only a snapshot in time):
✅ Instagram followers: 97,300 followers
✅ Follower growth rate in the last 30 days: 14.45%
✅ Instagram post engagement rate: 12.5%
✅ Instagram reel engagement rate: 8.0%
✅ Instagram Plays per reel: ca. 350,000
✅ Posting frequency: 0.59 content pieces per day
✅ TikTok followers: 373,300 followers
Alicia impresses not only with a fairly large but also an extremely engaged following. A 15.88% like engagement and a strong 2,584.02% comment engagement speak volumes. In addition, her follower growth rate of 14.45% over the last 30 days is remarkable. But it’s not just in the past month that she has steadily grown her audience. Compared to November 2023, when she had just under 11,000 followers, her follower growth shows a strong but natural increase.
Around 80% of her followers are genuine, primarily in the age segments of 18-24 years and 25-34 years, making her an ideal brand ambassador. Additionally, 89.3% of her followers come from the DACH region, and 94.1% speak either German or English. Brands also don’t need to worry about significant scatter loss, as 95% of her followers are female. So what are you waiting for, dear brands?
2. Brands that would love Alicia Andritschke:
❤️ Shein: It’s a match! It would be love at first sight. A top creator and a brand that scores with young fashion, mainly promoted via social media. Product and target group could hardly match better.
❤️ DKNY: The more upscale option for Alicia. DKNY’s style is characterized by a few intercombinable pieces that mainly target modern city women, offering body-hugging, shaping, and flattering clothing. Alicia would be ideally suited to represent this fashion.
❤️ Purelei: Not only fashion labels go perfectly with Alicia, but also jewelry and accessory brands. Beautiful earrings or necklaces highlight Alicia’s great fashion taste and showcase the jewelry in the best light.
3. Possible Disadvantages of Partnering with Alicia:
⚠️ Due to her large and high-quality following, strong engagement, and impressive growth rate, a partnership with her could be somewhat more expensive (but that’s negotiable!).
⚠️ Alicia does not yet have extensive experience with fashion-related collaborations. This might be a disadvantage as there could be initial challenges.
⚠️ In the highly competitive market of fashion and style influencers, Alicia is, of course, only one of many potential brand ambassadors. The competition in this area is enormous. It’s possible that there may be another influencer who better suits your fashion brand (this is something that needs to be individually assessed).
At influData, we are still fully convinced of @aliciaandritschke! If you’re also looking for the right creator for your brand, you should definitely check us out and take advantage of our free trial to explore our tool! With about 50 filtering options across our three platforms — Instagram, TikTok, and YouTube — and a total of 20 million influencers to choose from, you’re sure to find your perfect match!
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