Influencer marketing scales fast, but vetting often does not. influData helps you screen creator communities before you sign, so you can protect brand reputation without slowing campaigns down.
AI-powered scanning of an influencer's community comments across 10 critical risk categories.
Comment culture can shift brand attitude and trust, even when the creator's post itself is fine.
Up to 10,000 comments analyzed per creator, each category gets a clear risk level: None, Low, Moderate, or High.
A color-coded risk dashboard with context, plus a full Community Report including sentiment, authenticity, and topic discovery.
It is also about the environment your brand appears in: the audience's comment culture, the toxicity level, and whether sensitive topics dominate the conversation.
Brands are scaling creator investment while vetting remains rushed and inconsistently documented.
A 2026 peer-reviewed study analyzing 101 brand-related misinformation posts (48,821 comments) shows influencer-driven misinformation can increase and reshape toxic engagement, including patterns like "firestorms" and "toxic debunking".
Cardiff University (Orca), 2026An AI-powered scan of an influencer's community comments that surfaces risk across 10 critical categories, with a clear risk level per category.
Built to give teams a fast, repeatable way to answer:
"Is this creator's audience environment safe for our brand?"
Influencer-driven dynamics can intensify toxic engagement and sustain toxic echo chambers. Screening the comment environment helps brands spot early signals before they become campaign issues.
Brand safety protects against illegal or dangerous content (the baseline). Brand suitability matches the environment to what is relevant and appropriate for your brand. influData helps teams operationalize both on creator communities.
IAB EuropeAnalyze up to 10,000 comments across multiple recent posts.
Each category gets a risk level: None, Low, Moderate, or High.
A color-coded grid of 10 tiles with context, plus exportable reporting.
10 risk categories
Political views, politicians, elections, government policies
Religion, faith, spirituality, religious debates
Drinking, alcohol brands, drugs, substance use
Sexual references, suggestive content, adult themes
Aggression, fighting, weapons, harm, threats
Betting, casinos, lottery, crypto gambling
Swearing, vulgar language, explicit language
Divisive topics (e.g. abortion, immigration, climate debates)
Racist, sexist, homophobic, discriminatory language
Self-injury, suicide mentions, eating disorder signals, mental health crisis language
Illustrative example (not real creator data)
Brand Safety is one layer of the full Community Report, which also includes:
5-point scale from very positive to very negative
Deep, Medium, or Shallow engagement analysis
Authenticity scoring plus engagement pod detection
Positive and negative topics with frequency analysis
Classify audience by awareness, consideration, decision, loyalty, advocacy
Ask questions over comments with cited examples
Export the full report as a branded PDF
Profile-level tab and campaign-level tracking
When influencer marketing goes wrong, brands can be unprepared and the reputational downside can be severe, especially when risk signals were visible in the community environment.
influData can do this in minutes, not days.
Both concepts matter: brand safety is the baseline (protecting against illegal or dangerous content), and suitability is your brand's comfort level by category and context. influData helps teams operationalize both on creator communities.
Comments are where community behavior and sensitive-topic density show up. Research shows comment valence can affect brand attitude and trust, even when the post itself is fine.
Creators can become embroiled in controversy unexpectedly; that is why screening and monitoring are both important. Regular re-scanning helps teams stay ahead of shifts in community behavior.
Up to 10,000 comments across multiple recent posts per creator. This provides a statistically meaningful sample of the community's comment culture.
influData supports brand safety analysis across major social media platforms including Instagram, TikTok, and YouTube.
Yes. The full Brand Safety and Community Report can be exported as a PDF, making it easy to share with stakeholders, include in campaign decks, or archive for compliance documentation.
Sources cited on this page:
Disclaimer: This page is informational. The studies and data cited are from third-party sources; platform rules and market data can change.