In Social Listening, click Create new topic. The wizard first asks for a descriptive topic name (e.g. a campaign, your own brand or a competitor) and then for the trackers to monitor. Three tracker types are available:
- Mentions (
@brandname) — content that @-tags the account - Hashtags (
#campaign) — content using the hashtag - Keywords — free text matched against post captions
You can add trackers with or without the @/# prefix — influData normalizes them automatically — and duplicates are skipped. Each tracker uses one seat from the account-wide tracking-seat pool shared with Campaigns and Watchlist. The page shows the remaining capacity. Excluding a tracker from the current view does not free its seat; deleting the tracker does. Keyword trackers are active immediately, while new mention and hashtag trackers first go through an initial collection run before their status shows as active. Afterwards you can add more trackers to a topic, move trackers between topics, temporarily exclude single trackers from the current view, or hide your own brand accounts with the excluded-accounts filter. Deleting a topic moves its trackers to the General topic — or removes them as well, if you choose that option.