Top 20 Fitness & Wellness from Australia on Instagram Influencers by Follower Growth

Last updated: May 28, 2026

Total Fitness & Wellness Influencers in Australia

11,120

Expected Reach

121.3M

Total Followers

522.2M

Avg Engagement

4.25%

Audience Analysis

Gender Distribution

Female48%
Male52%

Age Distribution

25-3444.5%
18-2427.2%
35-4417.3%
45-544.7%

Top Countries

Australia24.5%
United States of America21.0%
United Kingdom6.6%
Brazil3.9%
Mexico2.9%

Top Languages

en75.7%
es9.8%
pt5.1%

Top Cities

Melbourne4.8%
Sydney3.5%
Brisbane2.4%
Perth1.9%
Gold Coast1.3%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Matt West | ONLINE FITNESS COACH
@mattwest_roadtoaesthetics
💡Helping people all over the world lose fat and gain the confidence to f*ck with the lights on 👉 Also the F*cks or Sucks guy 🥸 🍆💦FWTLO CHALLENGE
Brisbane, Australia
1.6M
Followers
0.50%
Engagement
+17.3%(+239.6K)
6.8
2
Desi Johnson
@desijohnsonn
† Australian 🤍 @oneractive & @ehplabs athlete code DESI
Australia
1.2M
Followers
2.90%
Engagement
+9.8%(+109.4K)
7.5
3
Heidi Barlow 💗 Women’s Physio
@womenshealthwithheidi
👩🏼‍⚕️ Pelvic health physio @shirewomensphysio 🏆 TikTok Educator of the Year 2025 Collab 📧 tracy@brandalism.com.au Online bookings 👇
Australia
607.3K
Followers
0.06%
Engagement
+18.7%(+95.6K)
6.0
4
Sophie Fisher
@coconutandbliss
easy recipes by @sophieefisher pilates/barre instructor @burnandbliss 〰️ coconutandbliss@gmail.com
Sydney, Australia
992.3K
Followers
N/A
Engagement
+9.8%(+89.0K)
6.8
5
Emma Forever Yoga
@emmaforeveryoga
Movement strength · Flexibility · Mobility Understand why your body feels stuck 🎥 Free YouTube | ⏳ Jump-Through waitlist 💍 Ultrahuman Ring — 10% off ↓
Sydney, Australia
503.7K
Followers
0.17%
Engagement
+17.4%(+74.6K)
6.6
6
Eddie Williams - STRONGMAN
@eddiejowilliams
Eddie Williams 🇦🇺🇼🇸 🏆 2× Australia’s Strongest Man 🎬 Netflix: Physical: Asia – Team Hoju Coach @manletmorrison 📍Adelaide @kindafitkindafat_apparel
Adelaide, Australia
577.9K
Followers
6.42%
Engagement
+13.6%(+69.1K)
8.9
7
Cooking with Volk | Alex Volkanovski
@cookinwithvolk
UFC Champ @alexvolkanovski Food, Family, Friends & Farm life. New episodes weekly. Get them first via email ↓ Shop limited CWV merch ↓
Australia
1.5M
Followers
0.22%
Engagement
+4.5%(+66.8K)
6.8
8
Soa “The Hulk” Palelei
@soathehulk
Soa "The Hulk's" Official Instagram Account. UFC Fighter #Johorean #Perth #Tonga
Perth, Australia
3.6M
Followers
0.00%
Engagement
+1.5%(+53.5K)
6.8
9
Jaden Laing
@jadentysonlaing
𝟯ʀᴅ sᴛʀᴏɴɢᴇsᴛ ᴍᴀɴ ɪɴ ᴀᴜsᴛʀᴀʟɪᴀ ᴜ𝟭𝟬𝟱 📈 ʙʀᴀɴᴅ • @laingstrong 🎥 ʏᴏᴜᴛᴜʙᴇ • @jadenlaingyoutube 🔋@ehplabs @papamacros • ᴄᴏᴅᴇ: ʟᴀɪɴɢ
Gold Coast, Australia
1.5M
Followers
1.25%
Engagement
+3.6%(+51.3K)
7.2
10
Millie | The Pocket Psychologist
@the.pocket.psychologist
Psychology, visual and simple Pocket sized pep talks for big feelings 💛 Mum | Rural Australia 🇦🇺 👇 Mini course is live 🫖
Australia
751.2K
Followers
0.00%
Engagement
+6.7%(+46.9K)
9.9
11
Kylie Jones
@fiftyandfearless
✨ Your Most Powerful Chapter Starts Now 🎙 Fifty & Fearless Podcast 📰 Founder of The Fearless Edit 📣 Voice of the Fearless Woman Generation 👇 Join us
Sydney, Australia
944.9K
Followers
0.46%
Engagement
+5.1%(+46.0K)
7.5
12
Lilith Cavaliere
@lilithcavalierex
@avaliactivewear DC: LILITH Add me on Snap lilith_cavalier 💛
Australia
1.6M
Followers
0.70%
Engagement
+2.8%(+43.4K)
5.7
13
Lee mccutcheon
@leepriestofficial72
Use code PRIEST @youngla @ifbbama @acesunglasses @ng.syndicate
Australia
1.1M
Followers
0.00%
Engagement
+4.1%(+43.4K)
5.6
14
Cadel & Mia
@cadelandmia
@mia.vanhaarlem & @cadel__06 🤍 YT: Cadel and Mia (18M) 📧: cadelandmia@gmail.com
Australia
480.0K
Followers
N/A
Engagement
+9.7%(+42.3K)
8.6
15
IZZY SAMUEL
@izzysamuel
@csb partner workout with me @strongbyizzy 200+ workouts & my challenges on demand ↓
Australia
369.7K
Followers
2.99%
Engagement
+12.3%(+40.4K)
8.2
16
Ash Meredith
@ashmeredith11
Get lean & stay lean (without obsession) ✨Pilates + Strength for a lean, sculpted body✨ Simple food & habits that stick 6 Week Lean Body Reset ↓
Australia
251.3K
Followers
1.36%
Engagement
+16.3%(+35.3K)
6.9
17
Rosie and Harry
@rosieandharry
just a married couple in our 20s sharing real love & real life🤍 💌 nikki@bornbredtalent.com we’re also on YouTube 🎥 @rosiedaniels & @harrywilde
London, Australia
829.0K
Followers
3.78%
Engagement
+4.4%(+34.7K)
5.1
18
Hana | Therapist for Mums and Couples
@therapyformums
〰 couples therapist and mental load coach 〰 helping mums hand over the mental load and step out of survival mode ↓ hand over the mental load
Australia
229.9K
Followers
9.97%
Engagement
+17.6%(+34.5K)
8.0
19
OLIVIA MAY
@_omay
beach sprinter | gold coast, aus @movewithus coach | @csb partner (code OMAY) co-founder @dr.hydrate 💌 oliviamaycollabs@gmail.com ↓ move with me
Gold Coast, Australia
846.6K
Followers
4.11%
Engagement
+4.2%(+34.4K)
8.0
20
ALEXANDRA MILNE
@alexandramilne_
NETFLIX PHYSICAL ASIA - Team 🇦🇺 Teaching you how to get STRONG & AESTHETIC 💌 olivia@generationsocial.com.au I 📍AUS TRAIN LIKE ME 📲⬇️
Australia
506.7K
Followers
2.33%
Engagement
+7.1%(+33.4K)
6.4

About This Instagram Influencer Ranking

Discover the most influential creators in Australia with our comprehensive ranking of the top 20 influencers on Instagram who post Fitness & Wellness content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 121.3M potential impressions across all ranked influencers
  • Total Audience: 522.2M followers collectively following these creators
  • Average Engagement Rate: 4.25% - above industry average
  • Market Coverage: 11,120 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Australia, United States of America, United Kingdom
  • Gender Distribution: 48% Female, 52% Male
  • Primary Age Group: 25-34 years (44.5% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Fitness & Wellness niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Fitness & Wellness creator in Australia on Instagram?

Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) is, as of May 2026, the fastest‑growing Fitness & Wellness creator in Australia on Instagram, with +17.3% monthly growth (+239.6K followers).

How many followers did Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) gain last month?

Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) gained about 239.6K followers last month (+17.3%).

Who grew more: Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) or Desi Johnson (@desijohnsonn)?

Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) grew more than Desi Johnson (@desijohnsonn) (239.6K vs 109.4K).

How is Desi Johnson (@desijohnsonn) performing right now?

Desi Johnson (@desijohnsonn) is growing at +9.8% (+109.4K) per month, with a Profile Score of 7.5 and average engagement of 2.90%.

How is Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) performing right now?

Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) is growing at +18.7% (+95.6K) per month, with a Profile Score of 6.0 and average engagement of 0.06%.

How is Sophie Fisher (@coconutandbliss) performing right now?

Sophie Fisher (@coconutandbliss) is growing at +9.8% (+89.0K) per month, with a Profile Score of 6.8 and average engagement of N/A.

How is Emma Forever Yoga (@emmaforeveryoga) performing right now?

Emma Forever Yoga (@emmaforeveryoga) is growing at +17.4% (+74.6K) per month, with a Profile Score of 6.6 and average engagement of 0.17%.

Who had the higher percentage growth: Desi Johnson (@desijohnsonn) or Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi)?

Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) leads (18.7% vs Desi Johnson (@desijohnsonn) 9.8%).

What is the absolute follower gain of Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics)?

Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) gained about 239.6K followers last month (+17.3%).

What is the absolute follower gain of Desi Johnson (@desijohnsonn)?

Desi Johnson (@desijohnsonn) gained about 109.4K followers last month (+9.8%).

What is the absolute follower gain of Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi)?

Heidi Barlow 💗 Women’s Physio (@womenshealthwithheidi) gained about 95.6K followers last month (+18.7%).

What is the absolute follower gain of Sophie Fisher (@coconutandbliss)?

Sophie Fisher (@coconutandbliss) gained about 89.0K followers last month (+9.8%).

What is the absolute follower gain of Emma Forever Yoga (@emmaforeveryoga)?

Emma Forever Yoga (@emmaforeveryoga) gained about 74.6K followers last month (+17.4%).

Is Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) still a relevant creator?

Yes — Matt West | ONLINE FITNESS COACH (@mattwest_roadtoaesthetics) has a Profile Score of 6.8, average engagement of 0.50%, and +17.3% (+239.6K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Fitness & Wellness in Australia?

The average engagement rate for this category is 4.25%. Generally, rates above 5.1% are considered excellent, while rates above 3.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Australia?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.