Question 1

What is influData?

Accepted Answer

influData is an influencer marketing platform that helps brands and agencies find, analyze, and manage creators on Instagram, TikTok, and YouTube. The core areas: Creator search — a searchable database of millions of creator profiles with filters for keywords, categories, location, language, audience demographics, engagement, and growth. Profile analytics — detailed metric profiles per creator: engagement rate, views and reach, follower growth, audience insights, and fraud signals. Organization — collections, the watchlist, and campaign pipelines to manage creators and track campaign content. Social listening & outreach — monitor topics and brands, and contact creators directly from the platform.

Question 2

What plans and packages does influData offer (Pro vs. All-in)?

Accepted Answer

influData is offered in tiered packages — most commonly the Pro and All-in plans. Pro is the entry-level package for smaller teams: creator search and profile analytics on one main platform, Collections, Social Listening, campaign reporting, PDF/CSV exports and an included allowance of report credits. All-in unlocks the full platform: all main platforms, content search, brand analytics, AI lookalikes, a larger report-credit allowance, more campaign seats and additional team members. The exact feature scope, number of logins, and included report credits depend on the booked package. Current details are listed on the pricing page; existing customers can see their package in the account settings. For larger organisations with custom requirements there is also the Enterprise package (price on request). It comes with higher allowances than All-in, for example more team-member seats, more campaign seats and a larger report credit allowance, and adds features such as Single Sign-On (SSO), API access, custom data import and an uptime SLA. The current scope of every package is listed on the pricing page ; if you are unsure which package fits your team, message us in the in-app chat.

Question 3

Is there a free trial?

Accepted Answer

You can try influData before buying. The typical entry points are a personal demo call and time-limited trial access. During the trial, core features such as creator search and profile analytics are available. The trial includes 25 report credits , enough for 25 audience reports, or for a mix of audience reports, overlaps and Creator Reports (4 credits each); additional credits cannot be bought during the trial. When the trial ends, no automatic charge occurs — access simply expires unless a package is booked. What is restricted during the trial? The trial is meant to let you test the core features, with a few restrictions: Exports are not available: CSV/XLSX exports of collections, search results and single profiles as well as the PDF export of a profile are unlocked once you activate a package. Report credits are limited to the 25 included in the trial; you cannot buy additional credits until you activate a package. Otherwise, the features included in your trial work the same way as in the paid packages.

Question 4

How do report credits work?

Accepted Answer

Audience reports, audience overlaps and Creator Reports are all paid from one shared pool of report credits : Audience report : 1 credit per creator. Audience overlap : 1 credit for every creator in the comparison whose audience report is not unlocked yet. Already unlocked creators are free, and the comparison itself costs nothing. Creator Report (brand safety & risk and community analysis): 4 credits per creator. Every package includes a fixed number of report credits per billing period. They refill at the start of the next period; unused included credits do not carry over. Credits belong to your organization, so all team members draw from the same pool, and everything you unlock stays available for everyone in the account. If the included allowance is not enough, account owners can buy additional credit packages at any time in the Admin Console under Billing or directly from a locked report. Packages start at 50 credits, and the price per credit falls with the package size (net €5.50 per credit for 50 credits down to €3.00 per credit for 1,000). Purchased credits are valid for 12 months and are only used once your included allowance is spent. AI features such as the smart search, the AI profile summary and the Social Listening analyses are included in every package and are not counted against report credits or any other quota.

Question 5

Are the AI features limited or charged separately?

Accepted Answer

No. The AI features are part of every package and are not metered: the smart text bar (AI search), the AI profile summary and Co-Pilot chat on creator profiles, AI comment summaries, the lookalike search and the AI analyses in Social Listening (questions, discussions, sentiment). They do not use report credits, and there is no separate AI token quota to watch or to buy. The only thing that exists is a fair-use ceiling far above normal usage, which protects the platform against automated abuse. Regular use, even intensive use, never gets near it.

Question 6

Which social platforms does influData support?

Accepted Answer

The core platforms are Instagram , TikTok , and YouTube : creators on these networks are searchable and have full metric profiles (engagement, views and reach, follower growth, audience insights). Additional networks such as Twitch are covered with a more limited data depth. The available platforms can be selected directly in the search and on each profile. Which creators are included: the influData database covers public creator profiles on Instagram, TikTok and YouTube (channels with their videos and Shorts) that have more than about 2,000 followers and enough published content. Private accounts and very small profiles are not part of the index. If a creator you are looking for is missing, you can request the profile directly from the search (see "How can I request a profile that is not yet indexed?"), provided it meets the same conditions.

Question 7

Where is the data hosted and is influData GDPR-compliant?

Accepted Answer

influData is a German company and hosts its infrastructure in the European Union, so the GDPR (DSGVO) applies to all data processing. Creator data is collected exclusively from publicly available sources. Customer data (accounts, collections, campaigns) is stored on servers in the EU. A data processing agreement (DPA/AVV) can be concluded for business customers.

Question 8

I forgot my password. How do I reset it?

Accepted Answer

On the login page, click Forgot password , enter the email address you registered with and send the request. You will receive an email with a link to set a new password. If the app tells you that no user was found with this email, check for typos or try another address you may have used for influData. The link is valid for a limited time; if it has expired, simply request a new one. Already logged in and want to change your password? Go to Settings > Account and click Change password . You get the same reset link by email. Two exceptions: if you normally sign in with your Google account or your Microsoft account (the Azure button), use that button on the login page; there is no separate influData password. And if your company uses Single Sign-On (SSO), the "Forgot password" option disappears as soon as you enter your company email; sign in through your identity provider or contact your IT admin. No email after a few minutes? Check your spam folder first. If it still does not arrive, write to support@infludata.com.

Question 9

Is influData available for scientific or non-commercial purposes?

Accepted Answer

Yes, on request. influData is built for brands and agencies, but research projects and other non-commercial uses (for example universities, students working on a thesis, or non-profit organizations) are possible too. We look at each request individually. To find out what is possible for your project, contact us via the in-app chat or by email at support@infludata.com and briefly describe: your institution or organization, the purpose of the project and the research question, which data or features you need (for example creator search, profile metrics, audience reports), the planned duration of use. We will get back to you with what we can offer for your case. If you first want to check whether influData fits your project, the regular trial is a good starting point (see "Is there a free trial?").

Question 10

What is a Social Page (link-in-bio page) and how do I create one?

Accepted Answer

A Social Page is a mobile-friendly link-in-bio page for your brand, hosted by influData at influ.spot/@yourhandle . It collects all important links (social profiles, website, shop, contact, forms) on one page, so you only need a single link in your Instagram bio, TikTok profile or anywhere else. The feature was previously called Social Links; in the app you find it in the sidebar under Social Page . Creating a page: click Create New Social Page and choose a handle. The handle becomes part of the public link and cannot be changed later. For a quick first draft, enter your brand's Instagram username in the General tab and click Generate : influData looks at the public profile and recent posts and proposes a headline, subtext, platform links, content sections, colors and background options that match the brand's look. You can also build the page from scratch. Editing: the editor has five tabs. General (profile image, headline, subtext, AI generation), Platform (links to Instagram, TikTok, YouTube, LinkedIn, Pinterest, Spotify, WhatsApp, phone, email, website and more), Content (sections such as buttons, headlines, dividers, images, videos, booking and links to your inbound forms), Footer (imprint, privacy policy and other footer links) and Styling (fonts, colors, solid or gradient backgrounds, background images with adjustable opacity, button size and colors, or a color theme generated from your background image). A live preview shows the result while you edit; click Save to publish your changes. Publishing and sharing: a page is publicly reachable as soon as it is saved. In the Settings tab you can disable it (it is then hidden from the public) and enable it again, or delete the page and release the handle. Use the copy icon next to the link to copy the public URL. You can append your own parameters to the link, for example ?campaign=summer , to tell traffic sources apart. Analytics: the Analytics tab shows page views and clicks: total clicks and unique visitors, growth over 7, 30 and 90 days, a timeline, clicks by hour and weekday, clicks per element (each platform button, section and footer link) and where your visitors come from by country, region and city. If you used link parameters, they appear as filters so you can compare campaigns. Visitor data is stored in anonymized form. Social Pages are included in every influData account and do not use report credits.

Question 11

How does the keyword search work?

Accepted Answer

The Keywords filter in the search sidebar (Creator Filter section) searches creator profiles for comma-separated terms. By default it matches against the creator's display name, username, bio and the hashtags they use. With the "Search in" toggles below the input you control which fields are searched: Bio (profile description), Hashtags (hashtags the creator uses) and Website (websites and external links in the profile). Multiple plain keywords are combined with OR — a creator matching any of them can appear. Multi-word terms are matched as phrases. Prefix a term with + to make it required and with - to exclude it (see the entry on excluding keywords). Matched terms are highlighted directly in the bio and hashtag chips of the result list, so you can see why a profile matched.

Question 12

How do I exclude keywords or brands from a search?

Accepted Answer

Put a minus sign directly in front of a term. In the Keywords filter, -yoga hides creators whose name, bio, hashtags or mentions contain "yoga" — for example fitness, -yoga finds fitness creators without yoga content. In the Brand Mentions filter, -adidas (or -@adidas ) hides creators who mentioned that brand in their content. The counterpart is the + prefix: +fitness makes a term required, so every result must match it. Excluded terms are shown as separate chips in the filter so you can remove them individually. Exclusions apply to the whole search and stay active until you delete the chip or reset the search. You can also express exclusions in the smart text bar (AI search), either in plain words (for example fitness creators from Germany without yoga content ) or with the same minus prefix ( -yoga , -@brandname ). The AI translates them into the excluded terms of the Keywords and Brand Mentions filters. Since the AI interprets your prompt, check the resulting filter chips and remove or add terms there if needed. In the dedicated Content search, which returns content pieces instead of creators, a leading minus in the keyword filter hides content pieces containing that term as well.

Question 13

How does the category filter work?

Accepted Answer

The Categories filter (Creator Filter section, available for Instagram, TikTok and YouTube) lets you pick from 26 topic categories such as Fashion & Style, Fitness & Wellness, Food & Drink, Travel, Gaming or Family. influData assigns categories to each profile automatically, with a probability score for how strongly the account fits the topic. The slider next to a selected category sets the minimum matching probability (default around 60–70%). Raising it narrows the search to creators who clearly belong to the category; lowering it also catches borderline profiles. If you select several categories, creators must match all of them (AND), so combining categories makes the search more specific, not broader. The category filter works best together with keywords: start with a category, then refine with keyword and audience filters.

Question 14

How do I filter creators by country and city?

Accepted Answer

The Country filter (Creator Filter section) restricts results to creators whose detected location is in the selected country — you can select several countries at once. On TikTok and YouTube a City filter appears once exactly one country is selected; it is disabled while multiple countries are active. For the USA there is additionally a state-level filter. On Instagram the country and city filters are replaced by the unified Location filter, which offers two modes: a classic search by fixed country and city terms, and a map-based search by coordinates with a radius (see the entry on location & radius). Keep in mind that the filters match the creator's own detected location — if you want to reach an audience in a country, use the audience country filter instead. Good to know: For the country and city filters, influData uses only one country (and one city) per creator, derived from public signals such as the bio, captions and tagged locations. For creators who travel a lot or split their time between several places, the detected location can therefore be off; the city shown is the one that has been referenced most often recently. When in doubt, open the creator's Audience Report and check the audience breakdown by country and city to see where the followers actually are. Filtering by country or city returns noticeably fewer results, because creators without a detected location are excluded. Use these filters only when the creator's own location really matters. Which countries are available? The country list covers more than 100 countries on every continent (type to find one quickly, and combine as many as you need in one search). On Instagram, the map-based location search additionally lets you search around any place worldwide with a radius. Data depth naturally varies by market. If a country you need is missing from the list, tell us via the in-app chat.

Question 15

How does the language filter work?

Accepted Answer

The Language filter (Creator Filter section) restricts results to creators whose detected main content language matches your selection, e.g. German or English. The language is derived from the creator's content, not from the country they live in — a creator in Germany who posts in English will be found under English. Caveat: many creators post in several languages (especially English alongside their local language). A strict language filter can therefore exclude relevant creators. If you want to reach German-speaking audiences, filtering by country (creator location or audience country) and leaving the language filter empty usually yields better coverage.

Question 16

How does the gender filter work?

Accepted Answer

The Gender filter in the Creator Filter section limits results to male or female creators. The selection is applied directly in the sidebar and can be cleared by clicking the active option again. The gender is an automatically detected attribute of the profile. Profiles whose gender cannot be classified with sufficient confidence are excluded when a gender filter is active — so an unfiltered search always contains more profiles than the male and female result sets combined. To filter by the audience's gender ratio instead, use the audience gender filter in the Audience section.

Question 17

How do I filter creators by follower count?

Accepted Answer

Open the Followers / Reach filter (Creator Filter section) and select the metric Followers — on YouTube it is called Subscribers . Then set a minimum and/or maximum with the range slider. Only creators whose current follower count lies inside the range are shown; profiles below a few thousand followers are generally not part of the influData index at all. The same filter popover also holds the reach-based metrics (average views per post, plays per reel, shorts views etc.), so you can combine size and reach criteria in one place. Typical use cases: exclude very large accounts with a maximum, or find micro creators with a range such as 10k–100k.

Question 18

How does the engagement-rate filter work?

Accepted Answer

The Engagement Rate filter (Creator Filter section) is a min/max range slider from 0 to 20%. Only creators whose average engagement rate lies inside the range are shown; leaving the slider at the full 0–20% range deactivates the filter. Setting only a minimum (e.g. ≥ 3%) or only a maximum works as well. On Instagram you can choose whether the filter applies to posts or reels — influData indexes the engagement rate separately per content type. On YouTube the toggle switches between videos and shorts . The engagement rate describes the share of viewers who interact with the content through likes and comments; it is averaged over the creator's recent content, so very new or rarely posting accounts can show less stable values. The filter is not available for Twitch.

Question 19

How does the growth-rate filter work?

Accepted Answer

The Growth Rate filter (Creator Filter section) sets a minimum monthly follower growth in percent — the slider covers 0 to 15% and refers to the follower change over the last 30 days. Only creators whose follower count grew by at least the selected percentage in that period are shown. The filter is useful for finding up-and-coming creators before they become expensive, and for filtering out stagnant accounts. Keep in mind that it is a minimum-only filter: you cannot search for shrinking accounts, and very high percentage growth is easier to achieve for small accounts than for large ones. One caveat: the growth rate is not an organic growth rate. It only reflects how the follower count developed over the last 30 days, regardless of where those followers came from. To judge whether the growth is organic, open the profile and check the follower history chart on the Overview tab, the mini scores on the Quality Score tab and the Audience Analysis. We recommend working only with creators that show healthy growth and a natural follower curve without sudden, unexplained jumps.

Question 20

How does the views-per-post filter work?

Accepted Answer

Open the Followers / Reach filter (Creator Filter section) and pick a reach metric instead of Followers. On Instagram you can choose Average Reach (typical views per post) or Plays per Reel ; on TikTok Plays ; on YouTube Video Views or Shorts Views . Then set a minimum and/or maximum with the range slider. The filter uses the creator's median views per post, so a single viral outlier does not distort the value. This makes it a good proxy for the reach a cooperation post is likely to achieve. Note that the metric is content-type specific: filtering by plays per reel says nothing about a creator's story reach.

Question 21

How do I filter by audience demographics?

Accepted Answer

The Audience section of the search sidebar filters creators by who follows them, not by the creators themselves. Available filters include: Audience country — pick a country and set the minimum share of the audience located there (10–90%); Audience gender — the male/female ratio of the followers; Real followers — minimum share of authentic, non-bot followers (Instagram only; values above ~65% are rarely realistic); Audience age — target age segments of the audience; Audience language (TikTok and YouTube). These filters rely on influData's stored audience analysis data. Only profiles with available audience data can match: creators without an audience analysis are excluded as soon as an audience filter is active. Availability differs by platform: Instagram offers audience country, gender, real followers and age; TikTok offers country, gender, age and language; YouTube currently offers audience gender and audience language.

Question 22

How does the full-text content search work?

Accepted Answer

The Full Text Search (Content Filter section of the sidebar) searches the actual posts of creators instead of their profiles: captions, hashtags, transcriptions of spoken video content, AI-detected text in images, and location tags. This lets you find creators by what they post about — e.g. "skiing" or "vegan recipes" — even if their bio never mentions it. Enter comma-separated terms; multi-word terms are matched as phrases and -term excludes content. Behind the scenes, influData first finds all posts matching your terms and then shows the creators behind them, including the matching content pieces in the results. Combine it with the Content Timeframe filter to only consider recent posts, and with the creator filters (country, followers, …) to narrow the resulting creator list. Besides the Full Text Search filter, influData has a dedicated Content search : switch the search type at the top of the search page from Creators to Content and the results are individual content pieces instead of profiles. It is available for Instagram, TikTok and YouTube (depending on your package; if it is not included, the switch shows a "not included in your plan" tooltip). In the search sidebar you also choose the content types: Post, Story and Reels on Instagram, Videos and Shorts on YouTube (TikTok has no separate type switch). Content filters: Full Text Search (keywords), Mentions, Reach, Date range, Language and Location, plus a Creator Filter (country, gender, followers, growth rate) so that only content from creators that fit your target group is shown. Sorting: by Reach, Viral Content or Most recent, so the posts that reached the biggest audience are easy to spot. Typical uses: enter your brand account as a mention to see what the community posts about your brand, pick the top-reach posts to discover new creators for a campaign, or narrow the date range to check how a keyword or brand mention trends over time. Not getting the results you expect? Whether you type terms into the Full Text Search or describe content in the smart text bar, describe what is actually visible in the post in plain, general words, the way you would describe the picture to someone else (for example beach, running, woman rather than "athletic lifestyle influencer"). Keep it short: a few clear terms work better than a long, detailed description, because additional terms broaden the match rather than sharpening it. English terms match the detected image content best, because image descriptions are stored in English, while captions and transcriptions are matched in their original language (the smart text bar adds English terms for you when you write in another language). Start broad, look at the matched content pieces in the results, and then narrow down with the creator and content filters (country, followers, content timeframe) instead of stacking more keywords.

Question 23

How do I find creators who mentioned a brand?

Accepted Answer

Use the Brand Mentions filter (Content Filter section). Enter the brand's account name — the @ is optional — and influData finds creators whose posts mention that account, e.g. creators who tagged @zara in their content. This is the standard way to find out which creators already work with a competitor or have mentioned your own brand organically. If you enter several brands, creators must have mentioned all of them (AND), which is useful for finding creators active in a specific brand set. Prefix a brand with - to exclude creators who mentioned it. The search covers the posts indexed in influData's content database; use the Content Timeframe filter to limit it to mentions within the last 7 to 365 days.

Question 24

What does the content timeframe filter do?

Accepted Answer

The Content Timeframe filter appears in the Content Filter section as soon as a Full Text Search or Brand Mentions filter is active. It limits the content that is considered to posts published within the selected period: the last 7, 30 or 90 days , or the last 6 or 12 months . "All" considers every indexed post regardless of age. The timeframe applies to the upload date of the content, not to the creator profile. A creator therefore only matches if they posted about your keyword or mentioned the brand within the chosen window — a great way to distinguish currently active cooperations from old ones. Shorter windows also speed up orientation around seasonal topics and trends.

Question 25

How do location and radius work in content search?

Accepted Answer

On Instagram, the creator search has a unified Location filter with two modes: the classic mode searches by fixed country and city terms, while the map mode lets you pick a point on the map (or search for a place with auto-complete) and search around it with a radius. The default radius is 50 km; you can adjust it from 1 km up to 1,000 km. If you select an entire region on the map instead of a point, the radius is disabled — the rectangle on the map then marks the region's boundaries. To use a custom radius again, click a specific point on the map. In the dedicated Content search, the Location filter matches the location tags in the posts themselves (country, city, region or even landmarks like the Eiffel Tower), so you find content that was actually posted from that place.

Question 26

How does the smart text bar (AI search) work?

Accepted Answer

The smart text bar at the top of the search page lets you describe what you are looking for in natural language — e.g. "Fashion influencers from Berlin with 30k+ followers" or "LEGO fans in Germany, Austria and Switzerland" . An AI model parses your prompt into structured search criteria (keywords, country, followers, engagement rate and more) and applies them automatically. It works in three modes: creator search, content search and brand search, depending on which search type is active. After the first prompt, the bar suggests follow-up refinements (e.g. adding a language or gender filter) that you can apply with one click, and you can always adjust the parsed filters manually in the sidebar. Practical notes: prompts are limited to 2,500 characters; pasting a profile URL or an @handle skips the AI and opens that profile directly; and prompts work in any language — for the content search the AI additionally generates English keywords, because image text in the database is indexed in English. Best practice: start broad, then narrow down step by step. Prompt tips: use one topic per prompt (e.g. "table tennis" or "basketball" ) instead of combining several themes, and try different phrasings if the first result does not fit. Once the results point in the right direction, refine them with criteria such as follower size, location or city, or gender: either directly in your prompt or with one click on the suggested follow-up filters.

Question 27

How does the similar search work?

Accepted Answer

The similar search starts from a creator you already know. Open the profile and go to the Similar Accounts tab. On Instagram it offers three views: Similar Creators , one ranked list that blends shared followers, audience lookalikes, collaborations and creators from the same niche, with chips on each row explaining why the account matches; Notable Followers , well-known accounts that follow this creator, sorted by their follower count (available once the creator's audience report is unlocked); and Collaborates With , accounts that have published co-authored posts with the creator. On TikTok and YouTube you get a single list of similar creators. Clicking a result opens that profile, so you can chain from one good fit to the next; every suggestion can also be added to a collection directly. For Instagram creator profiles the tab additionally offers Open in Lookalike Studio , which uses the creator as a seed for a full lookalike list. Similar search is the fastest way to expand a shortlist once you have found one creator who fits your brand.

Question 28

How does the brand search work?

Accepted Answer

The brand search flips the perspective: instead of creators, you search for brand accounts . Switch the search type at the top of the search page from Creator to Brand. The Brand Filter section then offers brand-specific criteria — most notably Creator Collaborations , where you enter one or more creators and find the brands those creators have worked with in the past, and Paid Ads with Creators , which only shows brands that ran at least a chosen number of paid creator ads within the last 12 months. Typical use cases: analyze which brands are active in influencer marketing in your niche, benchmark a competitor's creator strategy, or identify potential cooperation partners. The reverse direction also exists: in the creator search, the Brand Collaborations filter (Instagram and TikTok) finds creators who worked with at least a chosen number of distinct brands in the last 12 months, and the "Do not show Brand Accounts" option keeps brand accounts out of creator results.

Question 29

What is the AI lookalike search?

Accepted Answer

The AI lookalike search ( Lookalikes in the main navigation) builds a list of creators who are similar to seed profiles you provide. In the Lookalike Studio you select 1–20 seed creators; influData then fuses several similarity signals — profile embeddings, follower connections, audience lookalikes, past collaboration partners and creators from the same niche — into one ranked candidate list. Each candidate comes with a match rate and explanation chips showing why it was picked. The result is first created as a draft (kept for 24 hours) that you can review and refine with pre-filters — e.g. only lookalikes of a certain gender or country — before saving it as a permanent lookalike list. Lookalike lists are currently supported for Instagram. You can also start a lookalike list from the smart search bar, e.g. "build a creator lookalike based on this brand account" for creators who collaborated with a brand. What the match rate means: in a Lookalike Studio list, the match rate shows how strongly a creator matches your seed set compared with the best match in the list. The top result is set to 100% and every other candidate is expressed relative to it. It is a combined score fed by several signals (similar content, follower connections, audience lookalikes, collaborations, the same niche, and how many of your seeds an account matches), not a share of a single metric. Use the chips on each row (e.g. Similar content , Follower overlap , Collaborated ) to see why a creator was picked, and compare match rates only within the same list, because 100% always refers to that list's best match. A higher match rate simply means the creator is closer to the profiles you already know work for you. Lookalikes from brand accounts (creator base): besides the Lookalike Studio you can create a list with Build Lookalike-List by AI (for example on your dashboard under "Your lookalike lists"). There you choose between Creators (add 3 to 20 creators, which are used directly as the base) and Brand Collaborations (add up to 3 brand accounts). In this mode, influData does not build lookalikes of the brand accounts themselves: it first identifies creators who collaborated with the brand(s) and uses them as the creator base . The lookalikes are then built from this base, each shown with a match rate to it. That is why the brand accounts show up neither in the creator base nor in the results. When you open a finished list, you can switch between the lookalikes and the creator base. This flow is available for Instagram accounts. In the Lookalike Studio the logic is different: brand seeds return similar brand accounts (a brand lookalike list), creator seeds return similar creators. If you want creators who resemble a brand's collaboration partners, use Build Lookalike-List by AI with Brand Collaborations.

Question 30

How does the blacklist work?

Accepted Answer

The blacklist hides creators from all your future searches. You add a creator via the blacklist action in the tools menu of a search-result row (or on the profile). From then on, that account no longer appears in any of your search results — useful for creators you have already reviewed and rejected. The blacklist is shared across your organization: a blocked creator is hidden from the search results of everyone in your account, and any team member can remove the entry again. You can review and manage your blacklist like a collection — open the blacklist via "Show Blacklist" in the collections area — and remove entries at any time to make the creators visible again.

Question 31

How do I hide creators already in my collections?

Accepted Answer

Open Other Settings → Misc in the search sidebar and check "Do not show Accounts in Collections / Favorites" . Search results will then exclude every creator who is already in one of your collections or favorites — ideal for discovering only new faces instead of profiles you have already saved. The opposite direction is available too: Other Settings → Filter by Collections restricts the results to creators who are members of the collections you select, e.g. to re-filter an existing shortlist by new criteria. Both settings combine freely with all other creator and content filters.

Question 32

How can I sort search results?

Accepted Answer

Above the result list you can sort by several keys, each in ascending or descending order: Relevance — how well profiles match your search keywords and categories; best matches first. Score — influData's quality rating (1–10), which compares a creator's performance to accounts with similar follower counts based on engagement, reach and activity. Username — alphabetically A–Z or Z–A. Followers — total follower count. Views per post — average/median views per post; higher values mean greater content reach. Engagement rate — the percentage of viewers who interact with the content through likes and comments. Growth rate — monthly follower growth in percent, i.e. how fast accounts are gaining new followers. Without an explicit sorting, keyword searches are ranked by relevance, boosted by profile quality.

Question 33

How does the compare feature work?

Accepted Answer

The compare feature lets you evaluate several creators side by side. Add profiles from the search results with the compare icon in the row's tools (or select multiple rows and add them to the comparison at once), then start the comparison to see their key metrics next to each other. Limits to know: the comparison holds a maximum of 10 profiles , all profiles must come from the same platform (e.g. only Instagram accounts), and the feature is not included in the free package. You can remove profiles from the comparison list individually or clear the whole list to start over.

Question 34

What does the overlap indicator in search mean?

Accepted Answer

From the search results you can create an audience overlap analysis : select between 2 and 10 profiles and start an overlap. influData then calculates how much the audiences of these creators intersect, based on the people who engage with them: how many commenters show up at more than one of the selected accounts versus how many are unique to each. This tells you whether booking five creators actually reaches five different audiences or largely the same people twice. Notes: all selected profiles must be from the same platform. Every creator's audience report needs to be unlocked; creators that are not unlocked yet are unlocked automatically for 1 report credit each. The calculation can take up to about an hour. Finished analyses appear in the left menu under "Your Overlaps" , where you can explore the overlap score, unique commenters and pairwise overlaps in detail.

Question 35

How do recent searches work?

Accepted Answer

influData automatically logs your searches. Via the recent-searches entry near the search bar you can view and recover your past searches: each entry shows the filter configuration, the platform and how many results the search returned. Clicking an entry re-applies the exact same search settings, so you don't have to rebuild complex filter combinations from scratch. The history is stored per user account and covers your most recent searches (up to 100 logged queries are considered). Use it together with the reset button in the sidebar when you want to start a fresh search instead.

Question 36

How do I find creators with an available contact email?

Accepted Answer

Open Other Settings → Misc in the search sidebar and check "Must include Email" . The results are then limited to creators for whom influData has a public contact email address — typically the business email creators publish in their bio for cooperation inquiries. This is the quickest way to build an outreach-ready list, because every result can be contacted directly, e.g. via influData's mailing feature. The filter is available on all searchable platforms except Facebook. Creators without a published email are not excluded from the database — they just don't match while this filter is active.

Question 37

What can the influData Chrome extension do?

Accepted Answer

The influData Chrome extension brings the app's analytics onto Instagram and TikTok. When you browse a profile on instagram.com or tiktok.com, the extension shows the influData insights for that account as an overlay directly on the page (Quality Score, audience demographics, growth chart, brand collaborations and more) without switching tabs. You can also add profiles straight from Instagram to one of your influData collections. The extension is free and included in all plans. You can find the download link inside the app (menu entry "Get influData Chrome Extension"). It is a companion for research on Instagram and TikTok — the full filter search, campaigns and exports remain in the web app.

Question 38

How can I request a profile that is not yet indexed?

Accepted Answer

Search for the exact username (or paste the profile URL). If the account is not in the influData index, an "Add profile" option appears. Choose the platform and confirm — influData then collects and analyzes the profile. As soon as the profile is fully enriched, you receive a notification (in the app and optionally by email) and it appears in search like any other profile. Details: profiles can be requested for Instagram, TikTok, YouTube, Snapchat and LinkedIn; requests need a minimum account size of about 2,000 followers (Instagram/TikTok). For larger batches there is a bulk option where you can paste up to 100 usernames or profile links at once. The analysis takes a while; the notification tells you when the data is ready.

Question 39

How do I find out whether a creator is also active on other platforms?

Accepted Answer

Searches in influData always run per platform: you choose Instagram, TikTok, YouTube or another platform at the top of the search and get results from that platform. The current search sidebar has no separate filter for "creator also has an account on platform X". Cross-platform presence is shown on the profile instead: at the top of a creator's profile page you see a tab for every platform on which influData has linked a profile for this creator, for example Instagram, TikTok and YouTube (and, where linked, Twitch, Facebook, Snapchat or LinkedIn). One click switches to that profile with its own metrics. If a link is missing or wrong, use the small edit button next to the platform tabs to correct the linked accounts. Keep in mind that many creators do not publish their other accounts, so a missing tab does not always mean that the creator has no account there. When you add a creator to a campaign, influData also lists the creator's connected accounts under Also on other platforms , so you can track all of them together.

Question 40

What do the sections of the creator profile page show?

Accepted Answer

The profile page is the central analysis view for a creator. The header shows the profile picture, name, bio, website links and — if available — a public email address, together with the influData rating ring (Quality Score), follower/following/post counts and links to the social profiles. If the creator is active on several platforms, you can switch between their connected profiles, e.g. Instagram, TikTok and YouTube. The action bar lets you add the profile to favorites, collections or campaigns and export it as a PDF report. Below the header, the content is organized in tabs (which tabs you see depends on the platform and the available data): Overview — AI profile summary with Co-Pilot chat, the Quality Score, view and engagement boxplots, the follower history chart and the latest posts. Audience Analysis — demographics and quality of the audience (not available for Twitch; disabled for Facebook). Creator Report — Brand Safety & Risk and Community analysis, plus Music & Sound with the Music & Labels add-on (Instagram and TikTok only; unlocking costs 4 report credits). Quality Score — the detailed mini scores for activity, engagement and authenticity. Brand Value — brand collaborations and earned media value (Instagram, TikTok and YouTube; the tab is greyed out when no collaborations were detected). Content — the creator's content pieces with search and filters. Locations — where the creator has been: geotagged posts of the last 180 days as a movement path with map and stops (shown when the creator tags enough places). Similar Accounts — profiles with a similar audience (requires login).

Question 41

What is the Creator Report (brand safety, community) and what does it cost?

Accepted Answer

The Creator Report is the deep-dive tab on Instagram and TikTok profiles. It analyzes a creator's recent content and the reactions to it in two parts: Brand Safety & Risk (problematic topics, controversies and risk signals in posts and audience reactions, with a person-level risk assessment) and Community (the sentiment of the comments, what the audience talks about and recurring themes). With the Music & Labels add-on the tab also includes a Music & Sound analysis. Reports are generated on request. Unlocking one costs 4 report credits ; the report is then available to everyone in your organization and can be included in the PDF profile export. Generation takes a while because content and comments are collected and analyzed first: the tab shows the progress, and you get an in-app notification when the report is ready. If a report cannot be created, for example because the creator has too few public comments, the credits are refunded automatically. The Creator Report is available on every package as long as you have enough report credits; there is no separate report quota.

Question 42

What are the Profile Score and the Mini Scores?

Accepted Answer

The Profile Score (also called Quality Score or Overall Score) summarizes the quality of a creator in a single value from 1 to 10, where 10 is the best. It is calculated from the detailed mini scores with individual weightings and is designed to estimate the potential success of a collaboration without a deep-dive analysis. As a benchmark, we recommend collaborating with creators scoring 5–10; profiles below 5 typically show weak performance or potentially fake followers. The mini scores evaluate individual metrics — e.g. follower growth, like and comment engagement, or post frequency — always in comparison to influencers with a similar follower count, visualized by the horizontal bars. For Instagram, follower growth, comment engagement, like engagement and suspicious followers have the highest impact on the overall score; post frequency plus reels engagement, plays and watch time have medium impact; story and reel frequency have low impact. You see the overall score at the top of the profile; the full breakdown lives on the Quality Score tab.

Question 43

How do I read the follower growth and history chart?

Accepted Answer

The follower chart on the Overview tab plots the historical follower count of the profile, so you can see when the creator gained or lost followers. Above the chart, the monthly growth shows the absolute and percentage change over the last 30 days. Depending on the platform, you can switch the chart between metrics: on TikTok between followers and impressions (TikTok additionally tracks the cumulative number of deleted posts), on YouTube between followers and the median views of videos and shorts — and you can limit the displayed time period. Look for steady, organic growth. Sudden spikes and drops can indicate purchased followers, while a flat curve suggests inactivity or low reach — but keep the context in mind: a viral post, a big collaboration or media coverage can also cause a natural jump. Chart not available? If you see the message "Sorry, we don't have enough data to show a graph" , influData has not been observing this profile long enough to have several follower data points. The history builds up with the regular profile updates, so the chart appears once enough data points have been collected.

Question 44

How do I read the boxplots on a profile?

Accepted Answer

The boxplots on the Overview tab show the distribution of the creator's content performance: one chart for the view counts (on Instagram: reels) and one for the engagement rate. Each box summarizes up to 15 of the most recent content pieces — content from the last 7 days is excluded for a more stable picture, and extreme outliers are trimmed. A box reads from left to right: minimum, lower quartile (25%), median, upper quartile (75%) and maximum; hover over a box to see the exact values. The distributions are broken down by content type (e.g. posts vs. reels, videos vs. shorts) and — where ad disclosures are detected — split into sponsored and non-sponsored content, so you can see at a glance whether paid content performs differently from organic content. At least five analyzable content pieces are required, otherwise no boxplot is shown. Why this matters for your planning: use the boxplots to estimate how your sponsored content is likely to perform with this creator. A narrow box means the results are consistent and therefore easy to predict; a wide box means high variability, so a single post can land far above the median (bigger upside) but also far below it (more risk). Compare the sponsored and non-sponsored boxes to see whether paid content typically lands lower than organic content, and set your expectations accordingly.

Question 45

What is the engagement rate and how is it calculated?

Accepted Answer

The engagement rate (ER) shows what share of the audience actually interacts with the content. The calculation differs by platform because the interactions are normalized differently: Instagram: the average of likes and comments of the last 9–12 posts, divided by the follower count. For reels we additionally calculate (likes + comments) / plays. TikTok: likes and comments divided by the number of views. YouTube: (likes + comments) / views per video or short. While many influData metrics use the median, the engagement rate deliberately uses the average of the latest posts so that viral content is included — in our experience this gives a clearer picture of a creator's recent performance. You see the ER in the search results and on the profile; the detailed scores on the Quality Score tab break engagement down further by content type (like vs. comment engagement, reels vs. posts, videos vs. shorts).

Question 46

What are suspicious followers and activities?

Accepted Answer

The metric "Suspicious, inactive or mass followers" estimates the percentage of followers that are not valuable for advertising: (number of suspicious + number of inactive profiles) / follower count. Inactive followers show no activity on their own account or with the creators they follow; suspicious profiles usually have no profile picture, few or no posts and a generic bio. The horizontal bars compare the value with influencers of a similar size — as a rule of thumb, we recommend creators with less than 30% suspicious or mass followers. Separately, the Suspicious Activities section flags concrete warning signs such as follow-unfollow patterns, fake followers, disabled like counts or an inactive profile. Activities are only shown if they had a significant impact on the account or continued over a longer period; old one-off events are hidden. Note: these activities are not necessarily the creator's own doing — fake followers, for example, can be bought for any account by anyone.

Question 47

How are a creator's location and language determined?

Accepted Answer

Our algorithm parses all publicly available data of a profile — bio, post captions, hashtags, stories and more — to determine the most likely location of a creator and the primary language of their channel. You see both values at the top of the profile, and you can use them as filters (country, city, language) in the creator search. Locations are updated weekly during the regular profile updates or when a profile is refreshed manually. If no new location information is available at the time of an update, the existing value remains unchanged. Because the values are derived from public signals, they can occasionally deviate for creators who travel a lot, live abroad or post in several languages.

Question 48

How are similar profiles identified?

Accepted Answer

Similar profiles are creators related to the one you are looking at. You find them on the Similar Accounts tab of the profile page (login required; not available for Twitch). On Instagram the tab has three views: Similar Creators , one ranked list that blends shared followers, audience lookalikes, collaborations and creators from the same niche (the chips on each row show why an account matches); Notable Followers , well-known accounts that follow the creator, available once their audience report is unlocked; and Collaborates With , accounts that have published co-authored posts with the creator. On TikTok and YouTube you get one list of similar creators. Use the suggestions to discover lookalikes for campaigns or benchmarking without running a new search: each suggested profile can be opened directly or added to a collection. For Instagram brand accounts there is also a shortcut into the Lookalike Lists feature, which builds a whole creator base from the brand's audience.

Question 49

What do comments & infos show, and why is the AI comment summary sometimes missing?

Accepted Answer

In the Latest Posts section of the Overview tab — and in the content views of campaigns — you can open individual content pieces and read their comments. For posts with enough discussion, influData additionally generates an AI comment summary that condenses what the audience is saying, including sentiment signals such as the share of positive and controversial comments. On Instagram and TikTok profiles, the Creator Report tab also offers a Community view with a deeper analysis of the comment culture. The AI summary is only created when a content piece has more than 30 comments — below that, a summary is not very meaningful and could be skewed by a single comment. We also only analyze comments at least 24 hours after publication and update the summary again about 3 days later. So if a post is very new or has too few comments within that window, no summary is available.

Question 50

Where do the contact email addresses come from and how often are they updated?

Accepted Answer

If a creator has a public email address, it is shown directly in the profile header and can be copied with one click; if none is known, the profile states that no public email address is available. The addresses come from publicly available profile information — for example the bio or the business contact details the creator publishes. For some profiles, influData additionally shows artist-management information when an agency or management could be identified. Public email addresses are refreshed weekly during the regular profile updates — together with follower counts and other metrics — or when the profile is updated manually. Tip: in the creator search you can filter for profiles with a public email address if you mainly reach out via email.

Question 51

What is the AI profile summary and how does the Co-Pilot work?

Accepted Answer

At the top of the Overview tab of a creator profile, influData generates an AI profile summary : a compact rundown of the creator's audience, engagement, growth, content and past collaborations. It lets you judge in a few seconds whether a creator is a plausible fit for your campaign, without going through the full analysis first. Above the summary you choose the view: Summary and Audience are the default prompts, and via Edit Custom Prompts you add your own prompts (for example "Does the creator fit a German fashion brand?"). Custom prompts are saved for your organization per platform and applied to every profile you open, so the summary answers exactly the questions that matter to you. Below the summary sits the Co-Pilot , a chat input ("Ask something about @username"). Ask it anything about the creator, for example: Which brands has this creator worked with? How high is the engagement rate on reels? In which countries is the audience strongest? Does this creator fit my industry or campaign? The answers are based on the profile data (content, brand mentions, engagement, growth) and, once unlocked, on the creator's Audience Report. If you ask about audience demographics before the report is unlocked, the Co-Pilot tells you so and points you to the unlock: with an Unlock report button right in the chat when the report data is already available, otherwise on the Audience Analysis tab (1 report credit, as usual). The AI summary and the Co-Pilot are included in every package and are not metered (see Are the AI features limited or charged separately? ).

Question 52

What is the Deal Card and how do I use it?

Accepted Answer

The Deal Card is the workspace for everything your team knows and does about a creator: collection and campaign assignments, custom fields, notes, files and the activity history. You open it with the Deal Card button in the action bar of a creator's profile page. Small badges on the button show at a glance how many collections the creator is in, how many custom fields are filled and how many comments exist. You can also open the Deal Card from search results, collection tables, pipeline cards and email conversations in Outreach. The Deal Card opens as a side panel next to the profile, so you can keep reading the analytics while you work. It contains: Collections and campaigns: see which collections and campaigns the creator belongs to, add the creator to more of them, or remove the creator from a collection. When you open the Deal Card from within a campaign, you can also add the creator as onboarding or activate tracking directly. Pinned fields and notes: a notes field and the custom fields you have pinned to the overview, so the most important information (status, budget, responsible team member) is visible without scrolling. Pin a field via the three-dot menu in the Fields tab. Activity: a timeline of comments, uploaded files and field changes, showing who did what and when. Add a comment or note, attach a file such as a briefing or contract (images, PDF, Word and Excel files up to 10 MB) and pin important comments to the top. Fields: all custom fields of your organization with their values for this creator, including file uploads. You can create and reorder fields here as well. Everything you enter is shared with your team, and the custom field values also appear as columns in your collections. Custom fields are part of specific packages, so the Fields tab may be empty in some accounts (see the entry on custom fields in collections). For creators in a collection that was shared with you read-only, the Deal Card can be viewed but not edited.

Question 53

What is the Instagram post-like engagement?

Accepted Answer

The post-like engagement shows how many likes a creator's regular feed posts receive in relation to their follower count. It is calculated from the creator's recent posts — likes per post divided by followers — and aggregated across the analyzed posts so that single viral or underperforming posts do not dominate the value. Use it to compare creators of similar size: on the profile, the metric is benchmarked against accounts in the same size segment. Exact calculation (as shown in the Quality Score tooltip): the median of likes per post divided by the follower count, taken over the creator's last 12 posts. The bar next to the value compares it with creators of a similar follower count. How to read it: a high value means that a large share of the followers actually sees the posts and interacts with them. It also suggests that comparatively few followers are inactive and that the reach may extend beyond the follower base (virality).

Question 54

What is the Instagram post-comment engagement?

Accepted Answer

The post-comment engagement shows how many comments a creator's feed posts receive in relation to their follower count, aggregated over the most recent posts. Comments are a stronger quality signal than likes: they require more effort and indicate an actively involved community. A low like share of all interactions is generally a good sign — comments, shares, and saves are considered the more valuable interactions. Calculation: influData takes the last 12 feed posts and divides, for each post, the number of comments by the follower count; the metric is the median of these values. On the profile page, the horizontal bars show how the value compares with creators of a similar follower count. A high value indicates interesting, engaging content and points to a deeper connection between the creator and their follower base.

Question 55

How is the Instagram reel engagement calculated?

Accepted Answer

Reel engagement measures the interactions (likes, comments, shares, saves) on a creator's reels. Because Instagram publishes play counts for reels, the engagement can be related to the actual plays — which makes it comparable across creators regardless of follower count. The profile value aggregates the engagement of the creator's most recent reels. In the Quality Score, the mini score Reels: Engagement is defined as (reel likes + reel comments) divided by reel plays. This mini score counts likes and comments only; other interactions such as shares and saves are not part of the formula. The horizontal bars compare the value with creators of a similar follower count. How to read it: good reel engagement points to entertaining, engaging videos that viewers are less likely to skip.

Question 56

What does the Instagram reel watchtime mean?

Accepted Answer

The reel watchtime indicates how long viewers watch a creator's reels on average. A high watchtime relative to the reel length signals that the content holds attention — a key quality signal for the Instagram algorithm and an indicator of how well brand placements in reels are actually seen. More precisely, Reel Watch Time is the total number of hours a single reel is watched by all viewers together, shown in the profile as hours per reel and compared with creators of a similar follower count. Calculation: Reel (finished views) x Reel (duration) . Some reels are only a few seconds long while others run for a minute or more; the play counts do not show this difference, but the watch time does. For campaigns this tells you how much total on-screen time a sponsored reel actually gets.

Question 57

What do story views and story frequency mean on Instagram profiles?

Accepted Answer

Views per story are shown as an estimated range, derived from the observed story reach relative to the profile's audience. Instagram does not publish story view counts, so actual views may fall outside this range. Story frequency describes how many stories a creator posts per day or week — an indicator of how actively the account engages its audience between feed posts. In detail, the story frequency score is calculated from the average time difference between the last 12 stories of the creator; the horizontal bars in the app compare the value with creators of a similar follower count. Story frequency varies enormously: some creators post no stories at all, others several per hour. How to read it: creators who rarely post stories usually also have low story views, so the score is a useful activity signal that helps you put the estimated story views into context.

Question 58

What is the Instagram post frequency?

Accepted Answer

The post frequency normalizes a creator's publishing activity to posts per week. It covers feed posts and reels and helps distinguish consistently active creators from accounts that post only sporadically. For campaign planning, a stable frequency means predictable placement opportunities. How it is calculated: influData takes the creator's last 12 posts and averages the time between each post and the next older one; the result is shown as posts per week. Reels and Stories have their own frequency scores in the Activity section (Reel Frequency, Story Frequency). The horizontal bars compare the value with creators of a similar follower count. How to read it: a good creator should be active and not post too rarely, but also not more than once or twice a day. With more frequent posting the audience will not see every post, and single posts lose impact.

Question 59

How is the Instagram follower growth score calculated?

Accepted Answer

The follower growth score rates how fast an account gains followers — the monthly follower growth in percent — relative to accounts of similar size. Steady organic growth scores well. Sudden spikes followed by drops can indicate bought followers or giveaway-driven growth and are reflected in the suspicious-activities signals on the profile.

Question 60

What are views per post and how are they calculated?

Accepted Answer

Views per post (on TikTok: plays per post, on YouTube: views per video or Short) is the typical number of views a creator's content reaches, in other words the reach you can expect from a single post. influData uses the median rather than the average, so one viral hit does not distort the value. How the value is determined depends on the platform: Instagram does not publish view counts for posts. influData therefore estimates the median views per post from the profile's reach, engagement and follower activity. Plays per reel is likewise an estimated median, modeled from the profile's engagement and typical reel reach. Both values are marked as estimates in the app: actual values may differ. TikTok and YouTube publish play and view counts, so here the value is the median of the actual published numbers of the creator's videos. Keep in mind that the real reach of the next post can differ strongly from this value, especially when the platform pushes a post virally. Views per post also drives the reach filter and the views-per-post sorting in the search: see How does the views-per-post filter work? and What does plays per post mean on TikTok? .

Question 61

How is the TikTok engagement rate calculated?

Accepted Answer

On TikTok, the engagement rate relates the interactions of a video (likes, comments, shares) to its plays. Because TikTok publishes play counts, the rate reflects how viewers — not just followers — respond to the content. The profile value aggregates the engagement of the creator's most recent videos. How to read the value: the engagement rate tells you what part of the viewers actually interact with the videos instead of just watching. A high rate (above 10%) indicates that the creator has a deeper relationship with the audience and produces more engaging content. A low rate (below 3%) often results from rather superficial content. Treat these thresholds as a rule of thumb, not as a hard limit.

Question 62

What does plays per post mean on TikTok?

Accepted Answer

Plays per post is the typical number of views a creator's videos reach, based on the actual view counts that TikTok publishes. influData uses the median rather than the mean, so a single viral hit does not inflate the value — the median shows the reach a brand can realistically expect from an average video. In the app this value also appears as Expected Audience per Post : an estimate of how many users a single post will reach, which is exactly what matters when you plan a collaboration. Reach is usually more decisive for the success of a campaign than the follower count. Keep in mind that plays often vary strongly between videos, and sponsored posts frequently reach a smaller audience than organic posts, so treat the value as a rough guide rather than a guarantee.

Question 63

What does posts per week mean on TikTok?

Accepted Answer

Posts per week normalizes a creator's publishing cadence: how many videos per week the account uploads on average. A consistent cadence signals an actively maintained account; accounts that post irregularly often show more volatile plays per post. How to read the value: as a rule of thumb, influData recommends roughly 1 to 10 videos per week, depending on the type of content. Posting less often can point to inactivity or little focus on the channel. Posting much more often can be perceived as spam by followers and dilutes the impact of each individual video, which is a disadvantage for campaigns. The score tooltip in the app shows this guidance next to the creator's actual value.

Question 64

What is a one-hit-wonder on TikTok?

Accepted Answer

A one-hit-wonder is a creator whose reach comes almost entirely from a single viral video, while the remaining content performs far below that level. influData flags this pattern so you do not book reach that exists only once: compare the median plays per post with the most-viewed video — a large gap indicates a one-hit-wonder risk.

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