Social Listening is influData's monitoring feature for brand mentions, hashtags and keywords across social media content. You find it in the main navigation under Listening. You define trackers (@mentions, #hashtags or plain keywords) and group them into topics — for example one topic per brand, campaign or competitor. influData then continuously collects the matching public content and aggregates reach, engagement, creators, sentiment and audience data around it.
For Instagram, influData retrieves matching posts and reels going back up to one year and updates them daily; most stories are tracked as well, plus TikTok and YouTube videos/shorts and Facebook videos/posts. One caveat shown in the app: only Instagram posts and reels from public accounts are fully guaranteed. Social Listening requires the tracking feature to be enabled for your account, and only the platforms included in your plan are analyzed.