On TikTok, the engagement rate relates the interactions of a video (likes, comments, shares) to its plays. Because TikTok publishes play counts, the rate reflects how viewers — not just followers — respond to the content.
The profile value aggregates the engagement of the creator's most recent videos.
How to read the value: the engagement rate tells you what part of the viewers actually interact with the videos instead of just watching. A high rate (above 10%) indicates that the creator has a deeper relationship with the audience and produces more engaging content. A low rate (below 3%) often results from rather superficial content. Treat these thresholds as a rule of thumb, not as a hard limit.
Applies to:TikTok