The smart text bar at the top of the search page lets you describe what you are looking for in natural language — e.g. "Fashion influencers from Berlin with 30k+ followers" or "LEGO fans in Germany, Austria and Switzerland". An AI model parses your prompt into structured search criteria (keywords, country, followers, engagement rate and more) and applies them automatically. It works in three modes: creator search, content search and brand search, depending on which search type is active.
After the first prompt, the bar suggests follow-up refinements (e.g. adding a language or gender filter) that you can apply with one click, and you can always adjust the parsed filters manually in the sidebar. Practical notes: prompts are limited to 2,500 characters; pasting a profile URL or an @handle skips the AI and opens that profile directly; and prompts work in any language — for the content search the AI additionally generates English keywords, because image text in the database is indexed in English. Best practice: start broad, then narrow down step by step.