The post-like engagement shows how many likes a creator's regular feed posts receive in relation to their follower count.
It is calculated from the creator's recent posts — likes per post divided by followers — and aggregated across the analyzed posts so that single viral or underperforming posts do not dominate the value.
Use it to compare creators of similar size: on the profile, the metric is benchmarked against accounts in the same size segment.
Exact calculation (as shown in the Quality Score tooltip): the median of likes per post divided by the follower count, taken over the creator's last 12 posts. The bar next to the value compares it with creators of a similar follower count.
How to read it: a high value means that a large share of the followers actually sees the posts and interacts with them. It also suggests that comparatively few followers are inactive and that the reach may extend beyond the follower base (virality).