influData Help Center · Metric definitions: Instagram

What is the Instagram post-comment engagement?

The post-comment engagement shows how many comments a creator's feed posts receive in relation to their follower count, aggregated over the most recent posts.

Comments are a stronger quality signal than likes: they require more effort and indicate an actively involved community. A low like share of all interactions is generally a good sign — comments, shares, and saves are considered the more valuable interactions.

Calculation: influData takes the last 12 feed posts and divides, for each post, the number of comments by the follower count; the metric is the median of these values. On the profile page, the horizontal bars show how the value compares with creators of a similar follower count. A high value indicates interesting, engaging content and points to a deeper connection between the creator and their follower base.

Applies to:Instagram