The brand search flips the perspective: instead of creators, you search for brand accounts. Switch the search type at the top of the search page from Creator to Brand. The Brand Filter section then offers brand-specific criteria — most notably Creator Collaborations, where you enter one or more creators and find the brands those creators have worked with in the past, and Paid Ads with Creators, which only shows brands that ran at least a chosen number of paid creator ads within the last 12 months.
Typical use cases: analyze which brands are active in influencer marketing in your niche, benchmark a competitor's creator strategy, or identify potential cooperation partners. The reverse direction also exists: in the creator search, the Brand Collaborations filter (Instagram and TikTok) finds creators who worked with at least a chosen number of distinct brands in the last 12 months, and the "Do not show Brand Accounts" option keeps brand accounts out of creator results.