influData Help Center · Search & discovery

How do I filter by audience demographics?

The Audience section of the search sidebar filters creators by who follows them, not by the creators themselves. Available filters include: Audience country — pick a country and set the minimum share of the audience located there (10–90%); Audience gender — the male/female ratio of the followers; Real followers — minimum share of authentic, non-bot followers (Instagram only; values above ~65% are rarely realistic); Audience age — target age segments of the audience; Audience language (TikTok and YouTube).

These filters rely on influData's stored audience analysis data. Only profiles with available audience data can match: creators without an audience analysis are excluded as soon as an audience filter is active. Availability differs by platform: Instagram offers audience country, gender, real followers and age; TikTok offers country, gender, age and language; YouTube currently offers audience gender and audience language.

Applies to:InstagramTikTokYouTube