Top 20 Travel & Adventure from Edinburgh on Instagram Influencers by Follower Growth

Last updated: October 02, 2026

Total Travel & Adventure Influencers in Edinburgh, United Kingdom

1,715

Expected Reach

11.7M

Total Followers

45.5M

Avg Engagement

5.44%

Audience Analysis

Gender Distribution

Female61%
Male39%

Age Distribution

25-3440.9%
18-2425.4%
35-4418.6%
45-547.2%

Top Countries

United Kingdom25.0%
United States of America16.6%
Germany3.3%
Brazil3.3%
Australia3.2%

Top Languages

en73.5%
es7.5%
pt4.2%

Top Cities

Edinburgh4.7%
Greater London2.8%
Glasgow2.0%
New York City0.7%
London0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Judy Stafford
@cobblestones_and_wells
Two homes. Two views. One place to pause✨ 🌳 English countryside 🌊 Welsh coastline Sharing moments I think you’d like Collabs - email ⬇️
Edinburgh, United Kingdom
651.4K
Followers
0.63%
Engagement
+4.5%(+27.8K)
8.2
2
Castle Pics
@castlepics
🏰 Castles & Epic Travel Locations. 🌍 Places You Need To See. 📨 Work with us: partnerships@lynmediagroup.com
Edinburgh, United Kingdom
546.7K
Followers
1.38%
Engagement
+3.4%(+18.0K)
8.4
3
Emily Dubious
@emilydubious
💜CHAOTIC GOOD💜 ✉️ PO Box: OPEN ✉️ Emily Dubious (MUST include name!) Mailbox 1A, 121 Giles Street Edinburgh, EH6 6BZ, UK 🩷🩷PANK🩷🩷
Edinburgh, United Kingdom
188.2K
Followers
0.62%
Engagement
+7.3%(+12.8K)
7.9
4
Ian G Black
@iangblack
🔹Scotsman 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🔹4.2 million followers across all platforms
Edinburgh, United Kingdom
1.9M
Followers
3.54%
Engagement
+0.6%(+11.3K)
7.0
5
Vanessa Kanbi
@vanessakanbi
🇬🇭 🏴󠁧󠁢󠁳󠁣󠁴󠁿 • Real estate • Travel • 🎥 YouTuber 190k 📧 socials@vanessakanbi.com 📍 Ghana & Scotland
Edinburgh, United Kingdom
149.9K
Followers
1.15%
Engagement
+7.5%(+10.4K)
7.7
6
Gillian Forbes | Edinburgh, Scotland
@edinburgh_love
📍sharing my love of the beautiful Edinburgh🏴󠁧󠁢󠁳󠁣󠁴󠁿 📸photos💥events 🏨hotels 🍱🍹food&drink 💜email to work with me 💌hello@edinburgh-love.com
Edinburgh, United Kingdom
153.0K
Followers
5.95%
Engagement
+6.9%(+9.8K)
8.7
7
Ahmed Maknine
@ahmed_mak9
Not Scrolling. Just Growing. 🌱🔼 📍🇹🇳 | 📩: mak9ahmed@gmail.com Self Improvement 📚| Relationships 💕| Business 🏦
Edinburgh, United Kingdom
221.1K
Followers
1.95%
Engagement
+4.6%(+9.8K)
6.5
8
Rory o Hanlon
@roryohanloncomedy
Gaiety & Edinburgh Fringe & Mailing List 👇
Edinburgh, United Kingdom
142.4K
Followers
0.00%
Engagement
+7.0%(+9.3K)
5.8
9
Guy Williams
@guywilliamsguy
Host of New Zealand Today Stand up Touring NZ and EDINBURGH
Edinburgh, United Kingdom
142.0K
Followers
0.90%
Engagement
+6.5%(+8.7K)
6.1
10
ZIBBY ALLEN
@zibbyloo
Never in one place. Brie on @virginriverseries Netflix
Edinburgh, United Kingdom
296.2K
Followers
0.07%
Engagement
+3.0%(+8.5K)
7.9
11
Finlay Wilson
@kiltedyogis
Download the Kilted Yoga app, practice with me, with over 150 classes. Join the clan! #kiltedyoga
Edinburgh, United Kingdom
250.3K
Followers
0.65%
Engagement
+3.4%(+8.3K)
6.2
12
Paul Smith Wealth & Property Educator
@paulsmithwealth
🌍 Founder of @TouchstoneEducation 📈 Helping people BUILD wealth with property 🏠 https://mymoneymakingexpert.com
Edinburgh, United Kingdom
288.8K
Followers
0.05%
Engagement
+2.6%(+7.4K)
5.2
13
Stella Sobola
@scotland.in.my.heart
📱Digital creator 📍Edinburgh based 📸 Mostly Scotland through my lens
Edinburgh, United Kingdom
381.8K
Followers
0.80%
Engagement
+1.7%(+6.5K)
6.6
14
Becki & James | 🏴󠁧󠁢󠁳󠁣󠁴󠁿&🇩🇪 | Adventure Travel Couple 🌍
@two_adventureseekers
🏴󠁧󠁢󠁳󠁣󠁴󠁿Your personal Scotland Guides📍Edinburgh ✨ Hidden gems • Road trips • Hikes • Local tips 📩two_adventureseekers@outlook.com ⬇️Guides & Codes
Edinburgh, United Kingdom
73.4K
Followers
0.93%
Engagement
+9.3%(+6.3K)
8.3
15
Layla Albasri 🇬🇧🇫🇮 @albasri.layla
@laylaejb
Founder & CEO @doroos_bh @oneworld_kindergarten & Others Higher Education Studies UK 🇬🇧| Finland 🇫🇮| Ireland 🇮🇪| US🇺🇸| Switzerland🇨🇭| France🇫🇷
Edinburgh, United Kingdom
133.1K
Followers
1.33%
Engagement
+4.6%(+5.9K)
7.4
16
Veronica
@rhonatheunicorn
🏰Helping travellers discover the best of Edinburgh 💌collabs@rhonatheunicorn.com ⬇️ Get my guides & start exploring!
Edinburgh, United Kingdom
382.8K
Followers
0.33%
Engagement
+1.4%(+5.4K)
7.4
17
Layth
@layth.avi
Cabin crew🛫 @laythbenrhazal Collab ?👇🏻 Benrhazallaith00@gmail.com
Edinburgh, United Kingdom
43.6K
Followers
3.68%
Engagement
+12.8%(+4.9K)
8.0
18
3mutludunya | Scotland
@3mutludunya
𝑪𝒆𝒚𝒅𝒂, 𝑶𝒌𝒂𝒏 & 𝑻𝒐𝒑𝒓𝒂𝒌 2 engineers 1 little explorer👨‍👩‍👧 Restoring our 1845 Victorian Home 📍Scotland🏴󠁧󠁢󠁳󠁣󠁴󠁿 Yurt dışına nasıl taşınabilirim?👇🏻
Edinburgh, United Kingdom
194.6K
Followers
1.31%
Engagement
+2.5%(+4.9K)
4.1
19
Ellie Kate
@elliekatehere
just a girl creating my own dream world 🩰 timeless style, luxury travel, elegant hobbies email for enquiries/collabs/UGC paris for now
Edinburgh, United Kingdom
97.7K
Followers
2.01%
Engagement
+5.2%(+4.8K)
8.1
20
Gabby Secomb Flegg
@scotlandmagic
📓 Main character in progress ⚔️ Side quests, Scotland & Romanticising everything ✨ Founder & Photographer @mccscotland
Edinburgh, United Kingdom
198.9K
Followers
3.81%
Engagement
+2.3%(+4.5K)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in Edinburgh with our comprehensive ranking of the top 20 influencers on Instagram who post Travel & Adventure content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 11.7M potential impressions across all ranked influencers
  • Total Audience: 45.5M followers collectively following these creators
  • Average Engagement Rate: 5.44% - significantly above industry average
  • Market Coverage: 1,715 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Germany
  • Gender Distribution: 61% Female, 39% Male
  • Primary Age Group: 25-34 years (40.9% of audience)
  • Languages: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Travel & Adventure niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Frequently Asked Questions

Who is the fastest‑growing Travel & Adventure creator in Edinburgh on Instagram?

Judy Stafford (@cobblestones_and_wells) is, as of October 2026, the fastest‑growing Travel & Adventure creator in Edinburgh on Instagram, with +4.5% monthly growth (+27.8K followers).

How many followers did Judy Stafford (@cobblestones_and_wells) gain last month?

Judy Stafford (@cobblestones_and_wells) gained about 27.8K followers last month (+4.5%).

Who grew more: Judy Stafford (@cobblestones_and_wells) or Castle Pics (@castlepics)?

Judy Stafford (@cobblestones_and_wells) grew more than Castle Pics (@castlepics) (27.8K vs 18.0K).

How is Castle Pics (@castlepics) performing right now?

Castle Pics (@castlepics) is growing at +3.4% (+18.0K) per month, with a Profile Score of 8.4 and average engagement of 1.38%.

How is Emily Dubious (@emilydubious) performing right now?

Emily Dubious (@emilydubious) is growing at +7.3% (+12.8K) per month, with a Profile Score of 7.9 and average engagement of 0.62%.

How is Ian G Black (@iangblack) performing right now?

Ian G Black (@iangblack) is growing at +0.6% (+11.3K) per month, with a Profile Score of 7.0 and average engagement of 3.54%.

How is Vanessa Kanbi (@vanessakanbi) performing right now?

Vanessa Kanbi (@vanessakanbi) is growing at +7.5% (+10.4K) per month, with a Profile Score of 7.7 and average engagement of 1.15%.

Who had the higher percentage growth: Castle Pics (@castlepics) or Emily Dubious (@emilydubious)?

Emily Dubious (@emilydubious) leads (7.3% vs Castle Pics (@castlepics) 3.4%).

What is the absolute follower gain of Judy Stafford (@cobblestones_and_wells)?

Judy Stafford (@cobblestones_and_wells) gained about 27.8K followers last month (+4.5%).

What is the absolute follower gain of Castle Pics (@castlepics)?

Castle Pics (@castlepics) gained about 18.0K followers last month (+3.4%).

What is the absolute follower gain of Emily Dubious (@emilydubious)?

Emily Dubious (@emilydubious) gained about 12.8K followers last month (+7.3%).

What is the absolute follower gain of Ian G Black (@iangblack)?

Ian G Black (@iangblack) gained about 11.3K followers last month (+0.6%).

What is the absolute follower gain of Vanessa Kanbi (@vanessakanbi)?

Vanessa Kanbi (@vanessakanbi) gained about 10.4K followers last month (+7.5%).

Is Judy Stafford (@cobblestones_and_wells) still a relevant creator?

Yes — Judy Stafford (@cobblestones_and_wells) has a Profile Score of 8.2, average engagement of 0.63%, and +4.5% (+27.8K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Travel & Adventure in United Kingdom?

The average engagement rate for this category is 5.44%. Generally, rates above 6.5% are considered excellent, while rates above 4.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Edinburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.