Top 20 from Edinburgh on Instagram Influencers by Follower Growth

Last updated: November 10, 2026

Total Influencers in Edinburgh, United Kingdom

4,542

Expected Reach

28.5M

Total Followers

105.2M

Avg Engagement

5.38%

Audience Analysis

Gender Distribution

Female61%
Male39%

Age Distribution

25-3440.3%
18-2426.3%
35-4417.7%
45-547.2%

Top Countries

United Kingdom27.0%
United States of America16.7%
Germany6.9%
Brazil3.3%
France2.8%

Top Languages

en72.9%
es6.4%
de6.1%

Top Cities

Greater London3.1%
Edinburgh2.8%
Glasgow1.5%
Auckland0.9%
New York City0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
The Russo Brothers
@therussobrothers
Making movies for audiences.
Edinburgh, United Kingdom
3.2M
Followers
8.31%
Engagement
+1.9%(+60.7K)
8.9
2
Zara Davis
@zara_davis_
Digital Avatar 📸
Edinburgh, United Kingdom
399.5K
Followers
6.73%
Engagement
+8.7%(+32.1K)
8.7
3
Judy Stafford
@cobblestones_and_wells
Two homes. Two views. One place to pause✨ 🌳 English countryside 🌊 Welsh coastline Sharing moments I think you’d like Collabs - email ⬇️
Edinburgh, United Kingdom
651.4K
Followers
0.63%
Engagement
+4.5%(+27.8K)
8.2
4
Castle Pics
@castlepics
🏰 Castles & Epic Travel Locations. 🌍 Places You Need To See. 📨 Work with us: partnerships@lynmediagroup.com
Edinburgh, United Kingdom
546.7K
Followers
1.38%
Engagement
+3.4%(+18.0K)
8.4
5
Dim
@hellodimeji
BTS of @diimejii | dadding, cycling & running 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘣𝘢𝘣𝘺 𝘣𝘪𝘤𝘺𝘤𝘭𝘦 𝘪𝘴 𝘧𝘪𝘤𝘵𝘪𝘰𝘯, 𝘸𝘪𝘵𝘩 𝘳𝘦𝘢𝘭 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴 𝘸𝘰𝘷𝘦𝘯 𝘪𝘯 ↓ gears, kits and finds | hi@diimejii.com
Edinburgh, United Kingdom
1.6M
Followers
3.24%
Engagement
+0.8%(+13.4K)
8.1
6
JAAD The Entertainer
@jaad_official1
Jaadraps@gmail.com - brands hmu💯 WORK WITH me? Click this link ⬇️
Edinburgh, United Kingdom
155.8K
Followers
0.96%
Engagement
+9.2%(+13.1K)
8.3
7
Emily Dubious
@emilydubious
💜CHAOTIC GOOD💜 ✉️ PO Box: OPEN ✉️ Emily Dubious (MUST include name!) Mailbox 1A, 121 Giles Street Edinburgh, EH6 6BZ, UK 🩷🩷PANK🩷🩷
Edinburgh, United Kingdom
188.2K
Followers
0.62%
Engagement
+7.3%(+12.8K)
7.9
8
Michael Ulloa | Personal Trainer & Nutrition Coach
@michaelulloapt
🔥Helping you navigate the fitness industry BS Click to enquire about online personal training ⤵️
Edinburgh, United Kingdom
373.9K
Followers
1.94%
Engagement
+3.4%(+12.4K)
9.0
9
Mayneza - Estratega para Alcanzar Metas
@mayneza
🎯Te ayudo a pensar y actuar con ESTRATEGIA para alcanzar tus metas. 📈 Growth, Gestión de Proyectos y Productividad. 👇Construye una vida que ames.
Edinburgh, United Kingdom
218.7K
Followers
4.22%
Engagement
+5.7%(+11.8K)
7.3
10
Vanessa Kanbi
@vanessakanbi
🇬🇭 🏴󠁧󠁢󠁳󠁣󠁴󠁿 • Real estate • Travel • 🎥 YouTuber 190k 📧 socials@vanessakanbi.com 📍 Ghana & Scotland
Edinburgh, United Kingdom
149.9K
Followers
1.15%
Engagement
+7.5%(+10.4K)
7.7
11
Ahmed Maknine
@ahmed_mak9
Not Scrolling. Just Growing. 🌱🔼 📍🇹🇳 | 📩: mak9ahmed@gmail.com Self Improvement 📚| Relationships 💕| Business 🏦
Edinburgh, United Kingdom
221.1K
Followers
1.95%
Engagement
+4.6%(+9.8K)
6.5
12
Rory o Hanlon
@roryohanloncomedy
Gaiety & Edinburgh Fringe & Mailing List 👇
Edinburgh, United Kingdom
142.4K
Followers
0.00%
Engagement
+7.0%(+9.3K)
5.8
13
Juliana
@fitfoodiejules
Passionate foodie and AfN registered nutritionist making healthy eating feel easy, realistic and enjoyable! 🌱 📧 fitjules03@gmail.com 🇬🇧 Edinburgh
Edinburgh, United Kingdom
80.3K
Followers
0.00%
Engagement
+12.6%(+9.0K)
8.4
14
Geoffrey Asmus
@geoffreyatm
America’s only comedian Deuteronomy 12:36 . Pt Pleasant NJ 7/19 Edinburgh 8/5-8/30 Bend OR 9/5 Eugene OR 9/6 . Get tix/watch my new special⬇️
Edinburgh, United Kingdom
288.8K
Followers
1.69%
Engagement
+3.2%(+8.9K)
7.5
15
Guy Williams
@guywilliamsguy
Host of New Zealand Today Stand up Touring NZ and EDINBURGH
Edinburgh, United Kingdom
142.0K
Followers
0.90%
Engagement
+6.5%(+8.7K)
6.1
16
Ian G Black
@iangblack
🔹Scotsman 🏴󠁧󠁢󠁳󠁣󠁴󠁿 🔹4.5 million followers across all platforms
Edinburgh, United Kingdom
1.9M
Followers
3.57%
Engagement
+0.4%(+8.4K)
7.2
17
Finlay Wilson
@kiltedyogis
Download the Kilted Yoga app, practice with me, with over 150 classes. Join the clan! #kiltedyoga
Edinburgh, United Kingdom
250.3K
Followers
0.65%
Engagement
+3.4%(+8.3K)
6.2
18
paramore
@paramore
Edinburgh, United Kingdom
3.9M
Followers
4.79%
Engagement
+0.2%(+7.9K)
4.4
19
Ross Edward
@babysamanddad
🏴󠁧󠁢󠁳󠁣󠁴󠁿🇵🇱Bilingual Toddler, Dad and Sister too! This is our ONLY account Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Babysamanddad@wecreatepopular.com
Edinburgh, United Kingdom
791.6K
Followers
0.30%
Engagement
+1.0%(+7.6K)
7.4
20
Paul Smith Wealth & Property Educator
@paulsmithwealth
🌍 Founder of @TouchstoneEducation 📈 Helping people BUILD wealth with property 🏠 https://mymoneymakingexpert.com
Edinburgh, United Kingdom
288.8K
Followers
0.05%
Engagement
+2.6%(+7.4K)
5.2

About This Instagram Influencer Ranking

Discover the most influential creators in Edinburgh with our comprehensive ranking of the top 20 influencers on Instagram. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 28.5M potential impressions across all ranked influencers
  • Total Audience: 105.2M followers collectively following these creators
  • Average Engagement Rate: 5.38% - significantly above industry average
  • Market Coverage: 4,542 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: United Kingdom, United States of America, Germany
  • Gender Distribution: 61% Female, 39% Male
  • Primary Age Group: 25-34 years (40.3% of audience)
  • Languages: English, Spanish, German

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in this niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing creator in Edinburgh on Instagram?

The Russo Brothers (@therussobrothers) is, as of November 2026, the fastest‑growing creator in Edinburgh on Instagram, with +1.9% monthly growth (+60.7K followers).

How many followers did The Russo Brothers (@therussobrothers) gain last month?

The Russo Brothers (@therussobrothers) gained about 60.7K followers last month (+1.9%).

Who grew more: The Russo Brothers (@therussobrothers) or Zara Davis (@zara_davis_)?

The Russo Brothers (@therussobrothers) grew more than Zara Davis (@zara_davis_) (60.7K vs 32.1K).

How is Zara Davis (@zara_davis_) performing right now?

Zara Davis (@zara_davis_) is growing at +8.7% (+32.1K) per month, with a Profile Score of 8.7 and average engagement of 6.73%.

How is Judy Stafford (@cobblestones_and_wells) performing right now?

Judy Stafford (@cobblestones_and_wells) is growing at +4.5% (+27.8K) per month, with a Profile Score of 8.2 and average engagement of 0.63%.

How is Castle Pics (@castlepics) performing right now?

Castle Pics (@castlepics) is growing at +3.4% (+18.0K) per month, with a Profile Score of 8.4 and average engagement of 1.38%.

How is Dim (@hellodimeji) performing right now?

Dim (@hellodimeji) is growing at +0.8% (+13.4K) per month, with a Profile Score of 8.1 and average engagement of 3.24%.

Who had the higher percentage growth: Zara Davis (@zara_davis_) or Judy Stafford (@cobblestones_and_wells)?

Zara Davis (@zara_davis_) leads (8.7% vs Judy Stafford (@cobblestones_and_wells) 4.5%).

What is the absolute follower gain of The Russo Brothers (@therussobrothers)?

The Russo Brothers (@therussobrothers) gained about 60.7K followers last month (+1.9%).

What is the absolute follower gain of Zara Davis (@zara_davis_)?

Zara Davis (@zara_davis_) gained about 32.1K followers last month (+8.7%).

What is the absolute follower gain of Judy Stafford (@cobblestones_and_wells)?

Judy Stafford (@cobblestones_and_wells) gained about 27.8K followers last month (+4.5%).

What is the absolute follower gain of Castle Pics (@castlepics)?

Castle Pics (@castlepics) gained about 18.0K followers last month (+3.4%).

What is the absolute follower gain of Dim (@hellodimeji)?

Dim (@hellodimeji) gained about 13.4K followers last month (+0.8%).

Is The Russo Brothers (@therussobrothers) still a relevant creator?

Yes — The Russo Brothers (@therussobrothers) has a Profile Score of 8.9, average engagement of 8.31%, and +1.9% (+60.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for influencers in United Kingdom?

The average engagement rate for this category is 5.38%. Generally, rates above 6.5% are considered excellent, while rates above 4.3% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Edinburgh?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.