Top 20 Beauty & Cosmetics from Poland on Instagram Influencers by Follower Growth

Last updated: April 03, 2026

Total Beauty & Cosmetics Influencers in Poland

14,216

Expected Reach

99.7M

Total Followers

372.8M

Avg Engagement

5.61%

Audience Analysis

Gender Distribution

Female64%
Male36%

Age Distribution

18-2438.7%
25-3437.2%
35-4413.0%
13-175.8%

Top Countries

Poland72.6%
United States of America3.7%
Germany3.6%
United Kingdom3.0%
Italy1.9%

Top Languages

pl69.8%
en21.3%
es2.1%

Top Cities

Warsaw8.5%
Kraków2.3%
Poznań2.1%
Wrocław1.5%
Łódź1.0%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Oskar Wojciechowski
@oskar_selfmade
Szaleństwem jest robić wciąż to samo i oczekiwać różnych rezultatów. ———————————————————— kontakt@oskarwojciechowski.pl
Poland
304.5K
Followers
3.84%
Engagement
+19.9%(+50.5K)
8.1
2
Mini Loona
@mini.loonaa
Hey you’re almost there @yetanotherloona
Poland
792.0K
Followers
0.79%
Engagement
+5.8%(+43.6K)
5.4
3
Julia Śmigielska
@_juliyav_
24 ♡ Poland juliyav@gethero.pl
Poland
981.0K
Followers
N/A
Engagement
+3.8%(+35.7K)
6.0
4
Piotr Latała
@piotrlatal
Współpraca: w.kucharski@hype-art.pl 👕Introwear Piotr Latała
Warsaw, Poland
664.1K
Followers
0.00%
Engagement
+5.5%(+34.5K)
9.1
5
Agnes Ratajczak
@agnesratajczak
📍 Poland | Poznań 🎵 agnesratajczak [500k+] YT: agnesratajczakofficial 📧 a.ratajczak@influpartner.pl @runosklep -10% AGA10
Poland
306.6K
Followers
3.23%
Engagement
+11.5%(+31.6K)
8.2
6
ROXI
@rovenhone
warsaw @rovenhone_art 📩: DM/chudonroksana@gmail.com TikTok (280k) YouTube (130k)
Warsaw, Poland
178.5K
Followers
1.70%
Engagement
+13.9%(+21.9K)
7.6
7
Marta Różańska
@marta.err
BAZA be grateful<3💗 marta.rozanska.marta@gmail.com ✉️ marta.rozanska@portall.agency 🎶tiktok - marta.err
Warsaw, Poland
233.6K
Followers
15.88%
Engagement
+9.6%(+20.4K)
9.3
8
WERONIKA WIŚNIEWSKA
@wersow
Przesłuchaj mojej płyty 📀🎶 MATKA IDOLKA 👑
Warsaw, Poland
3.7M
Followers
7.54%
Engagement
+0.5%(+20.4K)
7.3
9
Claudia Nadja Büttinghaus
@claudiabuttinghaus
• elegant & daily outfits • ✉️ buttinghausclaudia@gmail.com Nagrywam Vlogi i pomagam stylowo się ubierać!🕺🏽 Shop my Outfits👇🏼
Warsaw, Poland
438.5K
Followers
4.00%
Engagement
+4.5%(+18.8K)
7.4
10
Mariana Lysak
@perfect.hair.days
Hairstyling and braiding master. Mannequins & hair tools I love ❤️ Links & discount codes 👇
Poland
221.4K
Followers
N/A
Engagement
+9.2%(+18.6K)
8.3
11
Szymon Rzepka
@szymonrzepkaa
Manager ➡️ @friendz1515 🩶 ——————————— collab@friendz.pl ✉️
Warsaw, Poland
185.5K
Followers
15.06%
Engagement
+10.9%(+18.3K)
9.5
12
Urszula Gul | Beauty influencer
@umalowana.m.u.a
| Nauczę Cię malować siebie | Polecajki produktowe, praktyczne wskazówki i tricki makijażowe | Z moich kursów on-line skorzystało ponad 6 tys. kobiet
Warsaw, Poland
211.9K
Followers
1.10%
Engagement
+8.2%(+16.1K)
8.1
13
Małgorzata Nowak MUA, Makijaż Ślubny Pszczyna • Żory • Śląsk
@nova_makeup_
💄 Nie maluję delikatnie - ✨upiększam ✨- bez grzecznych kompromisów 😈 💅 Ambasadorka Many Beauty ❤️ 🎥TikTok +200k 💍110+ Panien Młodych
Warsaw, Poland
156.5K
Followers
N/A
Engagement
+10.8%(+15.3K)
8.0
14
Pola Słopecka
@pola.slopecka
🩵BAZA🩵 📩 pola.slopecka@portall.agency 🎧tik tok- pola.slopecka
Warsaw, Poland
235.6K
Followers
7.06%
Engagement
+6.2%(+13.8K)
8.3
15
Ania
@nocotyania
Philippians 4:13 TikTok: nocotyania +500k nocotyania@gmail.com ✉️
Poland
133.6K
Followers
25.99%
Engagement
+11.2%(+13.5K)
9.2
16
POLISH EAGLE 🦅
@piotr_wojtowicz_
🥇European Champion 2025 🦅 🏆3xPRO competition winner 2025 @mrolympiallc ⭕️ Top 13 🇵🇱 @gymbeampl kod: klata5 ⬇️Plan treningowy na wielką klate⬇️
Poland
233.2K
Followers
4.31%
Engagement
+6.0%(+13.2K)
8.5
17
𝐴𝑙𝑒𝑘𝑠𝑎𝑛𝑑𝑟𝑎 𝑆𝑒̨𝑑𝑧𝑖𝑘 (𝐿𝑒𝑤𝑘𝑜) 🇵🇱
@lewko_aleksandra
📩olalewko2323@gmail.com ✨NIKOLAMALUJE KOD: 𝐎𝐥𝐚𝟏𝟎 ✨ 𝐒𝐭𝐲𝐥𝐢𝐳𝐚𝐜𝐣𝐞 𝐦𝐢𝐝𝐬𝐢𝐳𝐞 ✨ 𝐀𝐤𝐜𝐞𝐩𝐭𝐚𝐜𝐣𝐚 𝐬𝐢𝐞𝐛𝐢𝐞 ✨ 𝐌𝐚𝐤𝐢𝐣𝐚𝐳̇ 𝐢 𝐩𝐢𝐞𝐥𝐞̨𝐠𝐧𝐚𝐜𝐣𝐚
Poland
125.9K
Followers
0.59%
Engagement
+10.8%(+12.2K)
7.2
18
Aga | Fotografia produktowa | UGC
@aguleekk
📸 Tworzę zdjęcia, które przyciągają klientów i budują rozpoznawalność marki @glamstudio_eu Reels - w zakładce 📨
Warsaw, Poland
52.1K
Followers
N/A
Engagement
+27.7%(+11.3K)
7.0
19
MILENA TAKUSKA
@mtakuska
soul pleaser @dresscode.crew kontakt@dresscodecrew.pl
Warsaw, Poland
249.1K
Followers
16.17%
Engagement
+4.7%(+11.2K)
8.9
20
Emilia Pobiedzińska_ o menopauzie
@spauzowanapl
💪Edukatorka menopauzalna & trenerka siły 🔥Pokazuję jak odzyskać moc w ciele i głowie 🌿Menopauza, hormony, niezależność 🌟Super Pauza-moc dla kobiet
Warsaw, Poland
253.8K
Followers
8.87%
Engagement
+4.6%(+11.1K)
7.1

About This Instagram Influencer Ranking

Discover the most influential creators in Poland with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 99.7M potential impressions across all ranked influencers
  • Total Audience: 372.8M followers collectively following these creators
  • Average Engagement Rate: 5.61% - significantly above industry average
  • Market Coverage: 14,216 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Poland, United States of America, Germany
  • Gender Distribution: 64% Female, 36% Male
  • Primary Age Group: 18-24 years (38.7% of audience)
  • Languages: pl, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Poland on Instagram?

Oskar Wojciechowski (@oskar_selfmade) is, as of April 2026, the fastest‑growing Beauty & Cosmetics creator in Poland on Instagram, with +19.9% monthly growth (+50.5K followers).

How many followers did Oskar Wojciechowski (@oskar_selfmade) gain last month?

Oskar Wojciechowski (@oskar_selfmade) gained about 50.5K followers last month (+19.9%).

Who grew more: Oskar Wojciechowski (@oskar_selfmade) or Mini Loona (@mini.loonaa)?

Oskar Wojciechowski (@oskar_selfmade) grew more than Mini Loona (@mini.loonaa) (50.5K vs 43.6K).

How is Mini Loona (@mini.loonaa) performing right now?

Mini Loona (@mini.loonaa) is growing at +5.8% (+43.6K) per month, with a Profile Score of 5.4 and average engagement of 0.79%.

How is Julia Śmigielska (@_juliyav_) performing right now?

Julia Śmigielska (@_juliyav_) is growing at +3.8% (+35.7K) per month, with a Profile Score of 6.0 and average engagement of N/A.

How is Piotr Latała (@piotrlatal) performing right now?

Piotr Latała (@piotrlatal) is growing at +5.5% (+34.5K) per month, with a Profile Score of 9.1 and average engagement of 0.00%.

How is Agnes Ratajczak (@agnesratajczak) performing right now?

Agnes Ratajczak (@agnesratajczak) is growing at +11.5% (+31.6K) per month, with a Profile Score of 8.2 and average engagement of 3.23%.

Who had the higher percentage growth: Mini Loona (@mini.loonaa) or Julia Śmigielska (@_juliyav_)?

Mini Loona (@mini.loonaa) leads (5.8% vs Julia Śmigielska (@_juliyav_) 3.8%).

What is the absolute follower gain of Oskar Wojciechowski (@oskar_selfmade)?

Oskar Wojciechowski (@oskar_selfmade) gained about 50.5K followers last month (+19.9%).

What is the absolute follower gain of Mini Loona (@mini.loonaa)?

Mini Loona (@mini.loonaa) gained about 43.6K followers last month (+5.8%).

What is the absolute follower gain of Julia Śmigielska (@_juliyav_)?

Julia Śmigielska (@_juliyav_) gained about 35.7K followers last month (+3.8%).

What is the absolute follower gain of Piotr Latała (@piotrlatal)?

Piotr Latała (@piotrlatal) gained about 34.5K followers last month (+5.5%).

What is the absolute follower gain of Agnes Ratajczak (@agnesratajczak)?

Agnes Ratajczak (@agnesratajczak) gained about 31.6K followers last month (+11.5%).

Is Oskar Wojciechowski (@oskar_selfmade) still a relevant creator?

Yes — Oskar Wojciechowski (@oskar_selfmade) has a Profile Score of 8.1, average engagement of 3.84%, and +19.9% (+50.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Poland?

The average engagement rate for this category is 5.61%. Generally, rates above 6.7% are considered excellent, while rates above 4.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Poland?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.