Top 20 Home & Interior Design from Berlin on Instagram Influencers by Follower Growth

Last updated: May 12, 2026

Total Home & Interior Design Influencers in Berlin, Germany

1,913

Expected Reach

16.1M

Total Followers

68.0M

Avg Engagement

4.89%

Audience Analysis

Gender Distribution

Female80%
Male20%

Age Distribution

25-3439.7%
35-4422.6%
18-2421.4%
45-548.5%

Top Countries

Germany48.6%
United States of America5.7%
Brazil4.8%
Italy3.5%
Austria3.5%

Top Languages

de54.5%
en27.0%
es5.0%

Top Cities

Berlin3.3%
Hamburg1.8%
Munich1.2%
Cologne1.1%
Istanbul0.7%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Julian & Marian
@julianundmarian
Die Interior-Twins Wir zeigen dir, wie du dein Zuhause schöner machst! 📍Berlin 🏳️‍🌈 Impressum:
Berlin, Germany
517.8K
Followers
0.31%
Engagement
+12.3%(+56.5K)
7.5
2
Ramona Portugalov | Interior Design Icon
@monaport.interiors
Not for ordinary people. Not for ordinary homes. „𝘛𝘩𝘦 𝘸𝘰𝘮𝘢𝘯 𝘸𝘩𝘰 𝘳𝘦𝘪𝘯𝘷𝘦𝘯𝘵𝘦𝘥 𝘪𝘯𝘵𝘦𝘳𝘪𝘰𝘳 𝘥𝘦𝘴𝘪𝘨𝘯.“ – 𝘍𝘰𝘳𝘣𝘦𝘴 Interiors & Academy ↓
Berlin, Germany
258.8K
Followers
3.48%
Engagement
+10.0%(+23.6K)
4.3
3
Farmositaet
@farmositaet
Ein Heilungs- & Ruheort im Entstehungsprozess 👉🏻 @avitheaviavi Kooperationsanfragen an: koop@mitliebeodergarnicht.de
Berlin, Germany
96.5K
Followers
N/A
Engagement
+32.1%(+23.5K)
9.3
4
Tomas Martens
@dertomxs
† Christ 🔨Haus Renovierung Anfragen: dertomxs@rocks-agency.com
Berlin, Germany
549.2K
Followers
N/A
Engagement
+3.5%(+18.4K)
7.6
5
Sabah Belkheir
@sabah.belk
🇩🇪🇲🇦 Mom of 4 Home | Cleaning | Lifestyle hamid.kebdani@hotmail.de📩
Berlin, Germany
455.2K
Followers
0.95%
Engagement
+3.7%(+16.4K)
7.8
6
Basti
@beac_basti
25 - Typ aus der Nachbarschaft 📩 basti@vertical-influence.com
Berlin, Germany
236.0K
Followers
3.56%
Engagement
+6.3%(+14.1K)
8.1
7
C A R E N
@carenslittleworld
Landleben | Garten | Deko | Rezepte | DIY • Bio Landwirtschaft in Lüneburg
Berlin, Germany
146.6K
Followers
2.14%
Engagement
+10.2%(+13.6K)
7.6
8
Kira Luther
@kiras_nest
🌿 Haus & Garten – ohne Perfektionsdruck 🏡 Neubau auf dem Land · DIY 🌱 Garten verstehen statt einfach pflanzen 💡 Hilfe bei Gartenkummer mit Moodboards
Berlin, Germany
109.6K
Followers
N/A
Engagement
+14.1%(+13.5K)
7.7
9
Chinni‘s IKEADIY | Garten | BAUTIPPS
@chinni.archer
🤍💃👷🏼‍♀️Chinni im DIY-Chaos 🤍Interior 🤍Mami ||| „einfach machen,ohne Ahnung mit versuchter Perfektion,wird schon“ 📩Chinni@vibecollab.de 📍Nähe Berlin
Berlin, Germany
86.1K
Followers
0.40%
Engagement
+17.6%(+12.9K)
7.8
10
Micha | Einrichtung • Pflanzenliebe • DIY-PROJEKTE
@planterior_berlin
🛠️ DIY & Einrichtungsideen mit Stil 🏡 Für ein Zuhause zum Wohlfühlen 🌱 Pflanzentipps & grüne Ästhetik ⏬️ TV | YouTube | Amazon Links | Impressum ⏬️
Berlin, Germany
221.1K
Followers
0.47%
Engagement
+6.0%(+12.4K)
7.3
11
Laura Jungen
@laura.jungen
🪩 Lasst mal lachen 💙 Interior Inspo :Colour x Clean 👢 Fashion für den Alltag, nicht die Front Row 🎙️ Ihr denkt - wir sprechen es aus @liebmichspaeter
Berlin, Germany
131.3K
Followers
3.45%
Engagement
+9.6%(+11.6K)
8.4
12
🤍C a r m e n R e i n
@homestory_pictures
🤍Interior| Warmes Holz & Beige 🤍Brand Ambassador @westwingcom ➡️10% siehe STORY & Highlight 🤍 📍Deutschland
Berlin, Germany
748.1K
Followers
0.23%
Engagement
+1.5%(+11.3K)
6.9
13
Johanna Schneider
@johannasdiys
🧚🏼🎂🫧🪐🪷🪡 💌hello@johannaschneider.me NEW YT VIDEO 🍓🍓
Berlin, Germany
138.0K
Followers
0.00%
Engagement
+8.4%(+10.7K)
8.9
14
Cennet | COMEDY
@cennys.butze
Die Muddi, die den Druck rausnimmt💨 Mehr Chaos als Perfektion ✨Für Lacher & Selbstironie folgste rein
Berlin, Germany
30.1K
Followers
84.97%
Engagement
+54.5%(+10.6K)
9.1
15
Laurin Bock
@derholzbock.official
🔨 Zimmerermeister 🏚️ @zimmerei_holzbock.official 🎙️ Sprachrohr fürs Handwerk 🪚 @bruderholz.official 📩 holzbock@vertical-influence.com
Berlin, Germany
389.1K
Followers
0.00%
Engagement
+2.7%(+10.3K)
7.5
16
LILIE
@lilielouiselias
Bei Vater in der Firma eingestiegen 👩🏻‍🎨👷🏼‍♀️💕 @historische.bauelemente POP UP STORE Freitags & Samstags Kantstr. 34 Berlin
Berlin, Germany
40.2K
Followers
2.06%
Engagement
+32.1%(+9.8K)
7.5
17
Sabrina Steinek | DASMASSIVHOLZHAUS
@sabrinasteinek
Sabrina | ehemals @dasmassivholzhaus 👋🏼 Garten & Interior Creatorin ✍🏻 Gestaltungswissen für Garten & Haus 🌿🏡
Berlin, Germany
339.7K
Followers
4.77%
Engagement
+2.6%(+8.7K)
8.6
18
Anna
@anna.homesome
welcome to our happy place 🧡 creating a home full of personality - dog cuddles included 📍 135qm Altbau in Berlin brand ambassador @westwingcom
Berlin, Germany
34.6K
Followers
6.31%
Engagement
+31.4%(+8.3K)
8.7
19
Esra • Home | Cleaning | Mom | Food
@kc_interior_
mom of two & pablo 🐾 organization • home faves & finds • food
Berlin, Germany
181.0K
Followers
0.00%
Engagement
+4.7%(+8.1K)
6.9
20
Flo Fleischer | Gartentipps, Gärtnerwissen & DIY
@dergartenflo_
🪴 fachliche Tipps für jedermann 🛠️ Gemüsebau gelernt aber „Gärtner by Heart“ 📍 Garten 1200 qm in NRW
Berlin, Germany
56.7K
Followers
1.10%
Engagement
+16.3%(+8.0K)
8.6

About This Instagram Influencer Ranking

Discover the most influential creators in Berlin with our comprehensive ranking of the top 20 influencers on Instagram who post Home & Interior Design content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 16.1M potential impressions across all ranked influencers
  • Total Audience: 68.0M followers collectively following these creators
  • Average Engagement Rate: 4.89% - above industry average
  • Market Coverage: 1,913 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Brazil
  • Gender Distribution: 80% Female, 20% Male
  • Primary Age Group: 25-34 years (39.7% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Frequently Asked Questions

Who is the fastest‑growing Home & Interior Design creator in Berlin on Instagram?

Julian & Marian (@julianundmarian) is, as of May 2026, the fastest‑growing Home & Interior Design creator in Berlin on Instagram, with +12.3% monthly growth (+56.5K followers).

How many followers did Julian & Marian (@julianundmarian) gain last month?

Julian & Marian (@julianundmarian) gained about 56.5K followers last month (+12.3%).

Who grew more: Julian & Marian (@julianundmarian) or Ramona Portugalov | Interior Design Icon (@monaport.interiors)?

Julian & Marian (@julianundmarian) grew more than Ramona Portugalov | Interior Design Icon (@monaport.interiors) (56.5K vs 23.6K).

How is Ramona Portugalov | Interior Design Icon (@monaport.interiors) performing right now?

Ramona Portugalov | Interior Design Icon (@monaport.interiors) is growing at +10.0% (+23.6K) per month, with a Profile Score of 4.3 and average engagement of 3.48%.

How is Farmositaet (@farmositaet) performing right now?

Farmositaet (@farmositaet) is growing at +32.1% (+23.5K) per month, with a Profile Score of 9.3 and average engagement of N/A.

How is Tomas Martens (@dertomxs) performing right now?

Tomas Martens (@dertomxs) is growing at +3.5% (+18.4K) per month, with a Profile Score of 7.6 and average engagement of N/A.

How is Sabah Belkheir (@sabah.belk) performing right now?

Sabah Belkheir (@sabah.belk) is growing at +3.7% (+16.4K) per month, with a Profile Score of 7.8 and average engagement of 0.95%.

Who had the higher percentage growth: Ramona Portugalov | Interior Design Icon (@monaport.interiors) or Farmositaet (@farmositaet)?

Farmositaet (@farmositaet) leads (32.1% vs Ramona Portugalov | Interior Design Icon (@monaport.interiors) 10.0%).

What is the absolute follower gain of Julian & Marian (@julianundmarian)?

Julian & Marian (@julianundmarian) gained about 56.5K followers last month (+12.3%).

What is the absolute follower gain of Ramona Portugalov | Interior Design Icon (@monaport.interiors)?

Ramona Portugalov | Interior Design Icon (@monaport.interiors) gained about 23.6K followers last month (+10.0%).

What is the absolute follower gain of Farmositaet (@farmositaet)?

Farmositaet (@farmositaet) gained about 23.5K followers last month (+32.1%).

What is the absolute follower gain of Tomas Martens (@dertomxs)?

Tomas Martens (@dertomxs) gained about 18.4K followers last month (+3.5%).

What is the absolute follower gain of Sabah Belkheir (@sabah.belk)?

Sabah Belkheir (@sabah.belk) gained about 16.4K followers last month (+3.7%).

Is Julian & Marian (@julianundmarian) still a relevant creator?

Yes — Julian & Marian (@julianundmarian) has a Profile Score of 7.5, average engagement of 0.31%, and +12.3% (+56.5K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Home & Interior Design in Germany?

The average engagement rate for this category is 4.89%. Generally, rates above 5.9% are considered excellent, while rates above 3.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Berlin?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.