Top 20 Beauty & Cosmetics from Germany on Instagram Influencers by Follower Growth

Last updated: June 05, 2026

Total Beauty & Cosmetics Influencers in Germany

33,298

Expected Reach

175.4M

Total Followers

674.3M

Avg Engagement

7.47%

Audience Analysis

Gender Distribution

Female68%
Male32%

Age Distribution

25-3442.4%
18-2432.7%
35-4413.9%
13-174.8%

Top Countries

Germany53.8%
United States of America6.4%
Austria2.7%
Brazil2.6%
Italy2.4%

Top Languages

de46.2%
en39.5%
es3.8%

Top Cities

Berlin4.5%
Hamburg2.8%
Munich2.0%
Cologne1.9%
Johannesburg0.6%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
M A R Y ♡
@omgmerosh
🐆🍸⭐️ persian - turkish snap : merroshhh ✉️ Maryam@theluminary.de
Germany
371.8K
Followers
14.93%
Engagement
+165.4%(+231.7K)
7.4
2
Samar Rahbini | سمر رهبيني
@samrahbini
اساعدك تصيري احلى نسخة من نفسك ♥️ TikTok @ samrahbini 700K+ 💌samrahbini@gmail.com احجز جلستك او اكتشف الادلة العملية ⬇️
Germany
751.4K
Followers
0.60%
Engagement
+12.1%(+81.3K)
6.7
3
Jolie
@jolieblondex
german 🧸
Germany
640.7K
Followers
1.28%
Engagement
+13.0%(+73.9K)
7.1
4
Aylin Kircali
@aylinaphrodite
Ich rede über ALLES Schwester😮‍💨 ✨100+ Girlies beim Glow up geholfen 💕über 12kg abgenommen Ziel: will ein Sixpack🥹 ANZEIGE More/OACE: Code:Aylin
Berlin, Germany
506.5K
Followers
0.00%
Engagement
+16.3%(+70.9K)
8.9
5
Irene Butsch
@butschirene
Fashion Tricks/ Fashion 🇩🇪Germany/Coesfeld 🎥Tik Tok 2,9M/ YouTube 2,8M+/ Facebook 2,8 М+/
Coesfeld, Germany
2.6M
Followers
0.06%
Engagement
+2.4%(+58.7K)
6.3
6
Florian Riemenschneider
@florian_riemenschneider
Der Typ, der Dich auf Werkseinstellung zurücksetzt Behandlungen • My Daily Life • Sport/Ernährung Hamburg📍 Termine • Empfehlungen • Meine Produkte👇🏽
Hamburg, Germany
868.7K
Followers
0.07%
Engagement
+6.6%(+53.6K)
6.9
7
Edda
@edda.elisa
✨ceo of: facial expressions 💗 zuckerfreie rezepte only 📧: edda@bettr-agency.de {anzeige} more & fitjeans code: edda
Berlin, Germany
517.8K
Followers
1.80%
Engagement
+11.4%(+53.2K)
7.9
8
Emmaleni Fit
@emmaleni_fit_2016
40 & fit 💪🏼 Mom | Pilates + A-Lizenz 🏋🏻‍♀️ | Home Workouts + Travel ✈️ | TikTok 2M 🎥 | a little crazy 😘
Siegen, Germany
1.1M
Followers
0.04%
Engagement
+4.5%(+48.9K)
5.4
9
Noel Deyzel
@noeldeyzel_fragrance
All things fragrance & cologne🫡 I help you smell good! My discounter store 👇👇
Cologne, Germany
1.1M
Followers
3.93%
Engagement
+4.4%(+47.1K)
8.3
10
Dr. med. Kristin Möller
@_dr.kristin_
Fachärztin HNO & ästhetische Medizin✨ Natürlich behandeln. Sich selbst wiedererkennen. 📍 Erfurt | Botox•Filler•Laser 💳Member of DGBT ⬇️ Termin
Erfurt, Germany
77.6K
Followers
0.00%
Engagement
+125.9%(+43.3K)
7.0
11
Mohammad Bilal
@modi_bilal98
للإعلانات التواصل 📧⬇️ ‏m.bilal6498@gmail.com كونوا ملاذ اللطف العالم سيئ بما يكفي💚💙 مختلف لا أضيع بين النسخ📿 ‏Hair&Make-up Artist ‏ 🍽️Lifestyle🤳🏻|Food
Regensburg, Germany
354.6K
Followers
1.79%
Engagement
+11.1%(+35.5K)
6.7
12
Suzan Güzelcik
@suzan_guzelcik
🌿 Heilpraktikerin 🌿Homeopath I Aile dizimi 🌿 Familienaufstellung 📍 Wuppertal I 📞+49 1783387757 @suzan_guzelcik
Wuppertal, Germany
342.9K
Followers
0.00%
Engagement
+11.5%(+35.4K)
6.7
13
𝑱𝒂𝒏𝒂
@i47_9
𝐵𝑒 𝑌𝑜𝓊, 𝑑𝑜𝓃’𝓉 𝒸𝑜𝓅𝓎 ♡🇮🇶
Germany
1.0M
Followers
0.00%
Engagement
+3.6%(+35.1K)
2.4
14
Nutrition coach| دنيا ياسر
@dunya.yasir
صانعة محتوى 🥑مدربة تغذية صحيةpn1 مدربة يوغا معتمدة🧘🏻‍♀️ Whatsapp📲 +9647729034123 للتعاون والاعلان Iraq📍🇮🇶 Founder🪴@dandash.boutique @dunya.yasir
Germany
1.4M
Followers
1.19%
Engagement
+2.5%(+34.8K)
7.2
15
Claudia | Hairstyles
@hair_is_fun_
✨HAIRSTYLE ACCOUNT✨ Positive vibes ☀️~ Hair tutorials 💇🏼‍♀️
Germany
1.0M
Followers
0.02%
Engagement
+3.1%(+30.7K)
5.8
16
ines sabri
@ines_sabri_200
Manager.pro200@gmail.com تواصل للإعلانات @ines_manager Snapchat : ines_rooza
Germany
1.3M
Followers
10.56%
Engagement
+2.4%(+30.6K)
8.8
17
عُلا علي
@ll3ola
“فَاللهُ خَيْرٌ حَافِظًا وَهُوَ أَرْحَمُ الرَّاحِمِينَ” الحساب محمي قانونياً 🇮🇶🇩🇪 ‏For business DM
Germany
283.6K
Followers
20.29%
Engagement
+11.8%(+30.0K)
9.5
18
Christina Saadeh
@christina.saadeh.7
💋 Beauty | Fashion 📍Germany 💌 Collabs: christinasaadeh6@gmail.com 👇 Shop my looks
Germany
916.1K
Followers
1.74%
Engagement
+3.4%(+29.9K)
8.3
19
Christina Starke | DIY & Interior
@chris_stke
Aus Budget wird Design ✨ Interior & DIY Makeovers Garten • Balkon • Outdoor ⬇️ Materialien & Lieblingslinks
Germany
104.2K
Followers
0.00%
Engagement
+39.0%(+29.2K)
7.3
20
Dr. Uta Schlossberger
@dr.uta_schlossberger
30💥Jahre Erfahrung - Dermatologe/Ästhetik/Allergologe/Holistik//Kosmetik/Phlebologe/Longevity/Medien//Laser/Dozent/Dubai und Köln *1970 - 3fach Mom
Cologne, Germany
61.7K
Followers
0.08%
Engagement
+71.7%(+28.9K)
6.9

About This Instagram Influencer Ranking

Discover the most influential creators in Germany with our comprehensive ranking of the top 20 influencers on Instagram who post Beauty & Cosmetics content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 175.4M potential impressions across all ranked influencers
  • Total Audience: 674.3M followers collectively following these creators
  • Average Engagement Rate: 7.47% - significantly above industry average
  • Market Coverage: 33,298 total influencers analyzed in this category

Audience Demographics & Reach

The influencers in this ranking reach a diverse, global audience with primary concentrations in:

  • Top Markets: Germany, United States of America, Austria
  • Gender Distribution: 68% Female, 32% Male
  • Primary Age Group: 25-34 years (42.4% of audience)
  • Languages: German, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through June 2026.

Frequently Asked Questions

Who is the fastest‑growing Beauty & Cosmetics creator in Germany on Instagram?

M A R Y ♡ (@omgmerosh) is, as of June 2026, the fastest‑growing Beauty & Cosmetics creator in Germany on Instagram, with +165.4% monthly growth (+231.7K followers).

How many followers did M A R Y ♡ (@omgmerosh) gain last month?

M A R Y ♡ (@omgmerosh) gained about 231.7K followers last month (+165.4%).

Who grew more: M A R Y ♡ (@omgmerosh) or Samar Rahbini | سمر رهبيني (@samrahbini)?

M A R Y ♡ (@omgmerosh) grew more than Samar Rahbini | سمر رهبيني (@samrahbini) (231.7K vs 81.3K).

How is Samar Rahbini | سمر رهبيني (@samrahbini) performing right now?

Samar Rahbini | سمر رهبيني (@samrahbini) is growing at +12.1% (+81.3K) per month, with a Profile Score of 6.7 and average engagement of 0.60%.

How is Jolie (@jolieblondex) performing right now?

Jolie (@jolieblondex) is growing at +13.0% (+73.9K) per month, with a Profile Score of 7.1 and average engagement of 1.28%.

How is Aylin Kircali (@aylinaphrodite) performing right now?

Aylin Kircali (@aylinaphrodite) is growing at +16.3% (+70.9K) per month, with a Profile Score of 8.9 and average engagement of 0.00%.

How is Irene Butsch (@butschirene) performing right now?

Irene Butsch (@butschirene) is growing at +2.4% (+58.7K) per month, with a Profile Score of 6.3 and average engagement of 0.06%.

Who had the higher percentage growth: Samar Rahbini | سمر رهبيني (@samrahbini) or Jolie (@jolieblondex)?

Jolie (@jolieblondex) leads (13.0% vs Samar Rahbini | سمر رهبيني (@samrahbini) 12.1%).

What is the absolute follower gain of M A R Y ♡ (@omgmerosh)?

M A R Y ♡ (@omgmerosh) gained about 231.7K followers last month (+165.4%).

What is the absolute follower gain of Samar Rahbini | سمر رهبيني (@samrahbini)?

Samar Rahbini | سمر رهبيني (@samrahbini) gained about 81.3K followers last month (+12.1%).

What is the absolute follower gain of Jolie (@jolieblondex)?

Jolie (@jolieblondex) gained about 73.9K followers last month (+13.0%).

What is the absolute follower gain of Aylin Kircali (@aylinaphrodite)?

Aylin Kircali (@aylinaphrodite) gained about 70.9K followers last month (+16.3%).

What is the absolute follower gain of Irene Butsch (@butschirene)?

Irene Butsch (@butschirene) gained about 58.7K followers last month (+2.4%).

Is M A R Y ♡ (@omgmerosh) still a relevant creator?

Yes — M A R Y ♡ (@omgmerosh) has a Profile Score of 7.4, average engagement of 14.93%, and +165.4% (+231.7K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 7.47%. Generally, rates above 9.0% are considered excellent, while rates above 6.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Germany?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.