Top 20 Lifestyle from Austria on Instagram Influencers by Follower Growth

Last updated: November 12, 2026

Total Lifestyle Influencers in Austria

127

Expected Reach

0.4M

Total Followers

1.2M

Avg Engagement

7.70%

Top 20 Creators

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
mim_maryam
@itsmaryam_mim
Model | Vienna Fashion | Beauty | Lifestyle Inquiries: maryammim@gmx.at
Vienna, Austria
33.7K
Followers
95.83%
Engagement
+11.3%(+3.4K)
8.2
2
Say_Martin
@say_martin_the_king_
👉 Entertainment 🎥 / Comedy 😅/ Dialekt 🗣️ managed by BOGNER MANAGEMENT 📧 office@bogner-management.at TV-Formate D: 👉booking@no17mgmt.de
Austria
128.7K
Followers
0.99%
Engagement
+1.7%(+2.2K)
7.6
3
Stolze Kämpferin
@sheenamaus
Belogen Betrogen zu Kämpferinen von der Königin erzogen...♥️👑
Austria
43.8K
Followers
1.13%
Engagement
+1.6%(+680)
7.2
4
Marjan / Content Creator
@marjan_estrada
📍ʙᴇᴏɢʀᴀᴅ 🇷🇸 Creator • Lifestyle • Comedy • Travel Dm za saradnje 📥
Vienna, Austria
30.3K
Followers
0.01%
Engagement
+2.0%(+592)
6.9
5
Lorenz Winter | ASICS FrontRunner
@fitbylorenz
| Fitness | Lifestyle | Motivation | ✖️ASICS FrontRunner ✖️Coach - let‘s grow together ✖️Sprinter - catch me if you can
Austria
3.9K
Followers
3.75%
Engagement
+6.9%(+250)
4.6
6
Aleksandra | UGC Creator & Beauty Tester
@_testbyaleksandra
UGC Creator ✨ Produkttests & honest Reviews Beauty • Skincare • Lifestyle Based in Germany 🇩🇪 📩 Kooperationen & PR
Austria
2.3K
Followers
7.51%
Engagement
+8.7%(+185)
8.4
7
Verena | Mindful Life & Travel
@verenavielle
Experience life with open eyes & heart 🌺 Travel guides & perspectives to live by ⛰️ Austria based ↓ inspiring your next journey
Austria
5.5K
Followers
3.46%
Engagement
+2.8%(+150)
8.5
8
Franz Markus Kanzler
@franz_markus_kanzler
⋆♤♦♘♪♬ ♛➶➶ 💎Ꮆ€η丨Eßᵉ 𝕛𝑒𝔡Ⓔ𝓷 𝕄ᗝ𝓂єηⓣ 𝐝ᗴ𝔦𝔫𝓔𝐒 𝓛𝒆вẸℕⓢ, Ďⓔᑎ𝓝 έ𝕤 Ⓚö𝓷Ⓝ𝓽ε j𝔼𝓓ⓔгⓩ𝕖ι𝐓 𝓭Eί𝕟 𝓵ᵉŦzŤ𝕖Ⓡ ѕ𝑒ᶤ𝔫.💎 🇦🇹|𝐬𝐓𝐦ᛕ💚|м𝐊8R 🚘➷➷ ♛♬♪♘♦♤⋆
Austria
12.2K
Followers
13.48%
Engagement
+1.0%(+126)
6.4
9
Anja | Život realne mame u Beču
@sasvimrealnamama
Ne glumim da imam sve odgovore. Samo živim, volim, grešim i učim. Bez filtera. Bez ulepšavanja. UGC & saradnje ➡️ DM | email 📩
Vienna, Austria
2.5K
Followers
5.02%
Engagement
+4.9%(+116)
8.2
10
Aleksandra✨
@aleksandra.birtasevic
🩵 𝐦𝐨𝐦 𝐨𝐟 𝐓𝐞𝐨𝐝𝐨𝐫 & 𝐀𝐧𝐝𝐫𝐞𝐣 🩵 📍 ᴠɪᴇɴɴᴀ ✨ ꜰᴀᴍɪʟʏ | ʟɪꜰᴇꜱᴛʏʟᴇ | ᴍᴏᴍ ʟɪꜰᴇ 💌 𝖺𝗅𝖾𝗄𝗌𝖺𝗇𝖽𝗋𝖺.𝖻𝗂𝗋𝗍𝖺𝗌𝖾𝗏𝗂𝖼@𝗀𝗆𝖺𝗂𝗅.𝖼𝗈𝗆
Vienna, Austria
8.9K
Followers
1.59%
Engagement
+1.0%(+90)
7.2
11
Sabrina Straub
@sabrinastraub
Mystikerin 𓂀 • New Earth Vibes • Cosmic Light Codes • Seelenfrequenz • Tarot 𝐄𝐫𝐤𝐞𝐧𝐧𝐞 𝐰𝐚𝐬 𝐝𝐮𝐫𝐜𝐡 𝐝𝐢𝐜𝐡 𝐠𝐞𝐥𝐞𝐛𝐭 𝐰𝐞𝐫𝐝𝐞𝐧 𝐰𝐢𝐥𝐥 𝐮𝐧𝐝 𝐛𝐫𝐢𝐧𝐠 𝐞𝐬 𝐚𝐮𝐟 𝐝𝐢𝐞 𝐄𝐫𝐝𝐞 ↓
Austria
17.1K
Followers
5.01%
Engagement
+0.5%(+81)
8.8
12
Raffael
@h_raffael
Tyrol, Austria 🇦🇹
Austria
3.1K
Followers
20.24%
Engagement
+2.3%(+70)
7.5
13
Viviana Sängerin & Saxofonistin
@viviana.wittmann.music
Saxophonist • Singer • Crossover Mozarteum University Salzburg Graduate Concerts, Corporate Events & Weddings Bookings & inquiries ↓ 📧
Salzburg, Austria
6.8K
Followers
3.38%
Engagement
+1.0%(+66)
6.7
14
Yenna | HK girl in Austria 🇭🇰🇦🇹
@yyennaying
working holiday ➡️ study abroad in Vienna making abroad life feel less scary 🤍✨(and fun!) 💌 yyennaying@gmail.com
Vienna, Austria
5.8K
Followers
4.40%
Engagement
+0.8%(+47)
8.3
15
IRINA SOL - LUXURY TRAVEL AND FINE DINING
@irina.sol.travelblog
🌍 Exploring the most beautiful destinations worldwide ✈️ Luxury hotels & fine dining 📍 Vienna | Zurich | Monaco ✉️ DM for collabs
Vienna, Austria
6.1K
Followers
6.58%
Engagement
+0.7%(+44)
9.1
16
DEANA HRISTOVA | ДЕАНА ХРИСТОВА
@deana.hristova
Freelance Model | Dancer | UGC | Lifestyle & Fashion 🇧🇬🇦🇹 DM for collaborations 👠 @womenssocietyvienna 🌳 @therootbulgaria Portfolio⬇️⬇️⬇️
Vienna, Austria
3.1K
Followers
11.65%
Engagement
+1.1%(+35)
8.3
17
Bernd Steinkellner
@bernd_steinkellner
Less is more and nothing is the most Payanmusic.com R.I.P. Florens P 🕊️ AHAVA für dich ❤️
Leonding, Austria
2.3K
Followers
0.62%
Engagement
+1.1%(+24)
6.3
18
Denise Macht
@denise_macht
♡my life, my rules♡ •Lifestyle 🖕🏼 •Me: 86, 🦁, 🇦🇹/🇮🇹 •📍 Vienna • 💚-⚽️
Vienna, Austria
3.4K
Followers
15.44%
Engagement
+0.6%(+20)
7.9
19
MÄX Wiener Neustadt
@maex.wn
| music | workshops | lifestyle | sport | MÄX ist DEINE Jugendlocation für alle Veranstaltungen!
Vienna, Austria
3.0K
Followers
0.81%
Engagement
+0.6%(+19)
9.4
20
Markus
@call.me.markus
gypsy. sunsetlover. fulltimetourist. austrian. 📍FFM & the world 🌎
Austria
3.5K
Followers
8.09%
Engagement
+0.5%(+18)
7.8

About This Instagram Influencer Ranking

Discover the most influential creators in Austria with our comprehensive ranking of the top 20 influencers on Instagram who post Lifestyle content. This data‑driven analysis identifies the content creators who are shaping conversations, driving trends, and commanding the highest engagement rates in 2026.

Key Insights & Metrics

  • Combined Reach: 377.6K potential impressions across all ranked influencers
  • Total Audience: 1.2M followers collectively following these creators
  • Average Engagement Rate: 7.70% - significantly above industry average
  • Market Coverage: 127 total influencers analyzed in this category

Audience Demographics & Reach

Audience analysis is currently unavailable.

  • Top Markets: no data
  • Gender Distribution: no data
  • Primary Age Group: no data
  • Languages: no data

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Lifestyle niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2026.

Frequently Asked Questions

Who is the fastest‑growing Lifestyle creator in Austria on Instagram?

mim_maryam (@itsmaryam_mim) is, as of November 2026, the fastest‑growing Lifestyle creator in Austria on Instagram, with +11.3% monthly growth (+3.4K followers).

How many followers did mim_maryam (@itsmaryam_mim) gain last month?

mim_maryam (@itsmaryam_mim) gained about 3.4K followers last month (+11.3%).

Who grew more: mim_maryam (@itsmaryam_mim) or Say_Martin (@say_martin_the_king_)?

mim_maryam (@itsmaryam_mim) grew more than Say_Martin (@say_martin_the_king_) (3.4K vs 2.2K).

How is Say_Martin (@say_martin_the_king_) performing right now?

Say_Martin (@say_martin_the_king_) is growing at +1.7% (+2.2K) per month, with a Profile Score of 7.6 and average engagement of 0.99%.

How is Stolze Kämpferin (@sheenamaus) performing right now?

Stolze Kämpferin (@sheenamaus) is growing at +1.6% (+680) per month, with a Profile Score of 7.2 and average engagement of 1.13%.

How is Marjan / Content Creator (@marjan_estrada) performing right now?

Marjan / Content Creator (@marjan_estrada) is growing at +2.0% (+592) per month, with a Profile Score of 6.9 and average engagement of 0.01%.

How is Lorenz Winter | ASICS FrontRunner (@fitbylorenz) performing right now?

Lorenz Winter | ASICS FrontRunner (@fitbylorenz) is growing at +6.9% (+250) per month, with a Profile Score of 4.6 and average engagement of 3.75%.

Who had the higher percentage growth: Say_Martin (@say_martin_the_king_) or Stolze Kämpferin (@sheenamaus)?

Say_Martin (@say_martin_the_king_) leads (1.7% vs Stolze Kämpferin (@sheenamaus) 1.6%).

What is the absolute follower gain of mim_maryam (@itsmaryam_mim)?

mim_maryam (@itsmaryam_mim) gained about 3.4K followers last month (+11.3%).

What is the absolute follower gain of Say_Martin (@say_martin_the_king_)?

Say_Martin (@say_martin_the_king_) gained about 2.2K followers last month (+1.7%).

What is the absolute follower gain of Stolze Kämpferin (@sheenamaus)?

Stolze Kämpferin (@sheenamaus) gained about 680 followers last month (+1.6%).

What is the absolute follower gain of Marjan / Content Creator (@marjan_estrada)?

Marjan / Content Creator (@marjan_estrada) gained about 592 followers last month (+2.0%).

What is the absolute follower gain of Lorenz Winter | ASICS FrontRunner (@fitbylorenz)?

Lorenz Winter | ASICS FrontRunner (@fitbylorenz) gained about 250 followers last month (+6.9%).

Is mim_maryam (@itsmaryam_mim) still a relevant creator?

Yes — mim_maryam (@itsmaryam_mim) has a Profile Score of 8.2, average engagement of 95.83%, and +11.3% (+3.4K) monthly follower growth, indicating high relevance.

What is a good engagement rate for Lifestyle in Austria?

The average engagement rate for this category is 7.70%. Generally, rates above 9.2% are considered excellent, while rates above 6.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Austria?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.