Top 20 Wohnen & Inneneinrichtung aus Spain auf Instagram Influencer nach Follower‑Wachstum

Zuletzt aktualisiert: 10. September 2025

Influencer gesamt (Wohnen & Inneneinrichtung) in Spain

2,654

Erwartete Reichweite

31.3M

Follower gesamt

145.0M

Durchschn. Engagement

3.37%

Audience Analysis

Gender Distribution

Female71%
Male29%

Age Distribution

25-3442.7%
18-2422.1%
35-4421.5%
45-546.6%

Top Countries

Spain43.9%
United States of America7.4%
Italy5.5%
Germany5.3%
Mexico4.8%

Top Languages

es53.6%
en26.4%
pt5.2%

Top Cities

Madrid city6.9%
Barcelona City4.2%
Seville2.0%
Lima1.5%
Valencia1.1%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
MARTA | decoración y tips hogar
@_new_niu_
decoración • orden • limpieza 🏡Ideas para tu hogar 💌 newniudeco@insightmediaconsulting.agency Enlaces 👇🏽
Barcelona City, Spain
396.9K
Follower
1.09%
Engagement
+29.6%(+90.6K)
6.9
2
Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda
@homes.styles
DECO | LIFESTYLE | MODA | FOODIE | BEAUTY ✨Tips para un hogar acogedor, looks a los 50, colaboradora de TV📺❣️ homesstyle@insightmediaconsulting.agency
Bilbao, Spain
1.2M
Follower
N/A
Engagement
+7.8%(+85.3K)
7.8
3
Patricia Fernández
@patriwhitehouse
LIFESTYLE-DECO-MODA Tips para tener una casa con estilo, vida saludable y looks bonitos 📖 Organiza tu casa sin dramas 📩 patriwhitehouse@gmail.com
Madrid, Spain
2.0M
Follower
0.51%
Engagement
+3.0%(+57.6K)
7.1
4
Judit Martínez
@miss_whitejuditart
LOVE - Interior Design 🏡 •Tree shelves & Paintings 🎨 📦 Worldwide shipping from Spain:)
Spain
527.2K
Follower
0.37%
Engagement
+8.5%(+41.5K)
5.9
5
Gustaf Westman
@gustafwestman
Madrid pop up Saturday and Sunday 8 C. de Leganitos
Madrid, Spain
527.4K
Follower
8.82%
Engagement
+6.9%(+33.9K)
7.6
6
María Fernández HOGAR • LIFESTYLE
@marianordichouse
♥️Amiga, vamos a brillar juntas 🏠Tips de decoración & lifestyle 💌marianordichouse@agenciaolympia.com 📍Barcelona ⬇️Encuentra todo aquí
Barcelona City, Spain
1.4M
Follower
0.16%
Engagement
+2.5%(+33.3K)
6.2
7
María Belén
@mariabelen_home
Creadora digital & UGC ✨ Transformando espacios con orden y estilo 🧺 Tips diarios para un hogar organizado 📍 España | 💌 DM para consultas
Madrid city, Spain
513.1K
Follower
N/A
Engagement
+6.5%(+31.5K)
4.5
8
ℳ𝒶𝓇𝑔𝒶 𝒟𝒾𝒶𝓏
@decorbymaggie
𝙳𝚎𝚌𝚘/𝙻𝚒𝚏𝚎𝚜𝚝𝚢𝚕𝚎★𝙲𝚛𝚎𝚊𝚍𝚘𝚛𝚊 𝚍𝚎 𝚌𝚘𝚗𝚝𝚎𝚗𝚒𝚍𝚘 𝙲𝚘𝚕𝚕𝚊𝚋 ✉️ 𝗺𝗮𝗴𝗴𝗶𝗲@𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝗯𝘆𝗺𝗮𝗱𝗶𝘀𝗼𝗻.𝗰𝗼𝗺 📍ᴛɢɴ-ᴢɢᴢ 🇪🇸 𝐿𝑜 𝓆𝓊𝑒 𝓋𝑒𝓈 𝑒𝓈 𝓁𝑜 𝓆𝓊𝑒 𝓈𝑜𝓎 𝙲𝚕𝚒𝚌 𝚙𝚊𝚛𝚊 𝚟𝚎𝚛 𝚖𝚒 𝚎𝚜𝚌𝚊𝚙𝚊𝚛𝚊𝚝𝚎 𝚊𝚖𝚊𝚣𝚘𝚗 ↓
Spain
2.8M
Follower
0.37%
Engagement
+1.1%(+31.4K)
6.2
9
Rocío Butrón
@rbr_decohome
DECO,TIPS,LIFESTYLE Y DIY💡🇪🇸 ¿Colaboramos? DM O EMAIL 📩 rbr.decohome@gmail.com San Fernando / Cádiz 📍
Spain
854.0K
Follower
N/A
Engagement
+3.3%(+27.6K)
8.2
10
Edurne Alba
@rebelattitude
Consejos para vestirte cada día Y de paso, soy publicista 😉 🔘 Vitoria | Madrid, Spain
Madrid, Spain
853.8K
Follower
0.00%
Engagement
+2.8%(+23.5K)
7.6
11
Saray Godoy
@myworld_deco
💕MI LEMA: Imaginar es crear🌸 -TE MUESTRO IDEAS PARA DECORAR TU CASA RECICLANDO ♻️ 👷🏼‍♀️ REFORMANDO UNA CASA ANTIGUA -Colab📩myworlddeco@gmail.com
Spain
1.1M
Follower
N/A
Engagement
+2.1%(+22.6K)
5.5
12
Alicia Martínez
@aly_deco_home
TIPS-TRUCOS-HOGAR-LIFESTYLE 🇪🇸 📍MURCIA 📩Alydecohome@twic.es ✨Comparto contigo mi pasión por la decoración y por tener un hogar limpio y ordenado✨
Murcia, Spain
1.6M
Follower
0.54%
Engagement
+1.3%(+21.3K)
6.8
13
El Corte Inglés HOME
@elcorteingleshome
Tu casa, tu estilo. Instagram oficial de hogar de @elcorteingles
Spain
352.7K
Follower
0.90%
Engagement
+4.9%(+16.6K)
6.4
14
ʀᴀᴜʟ ᴛᴀᴘɪᴀ & ɪsᴀ ʀᴏᴍᴇʀᴏ | arrocesconestilo
@arrocesconestilo
🥘 › Arroces, fideuás y otras recetas top ✨ 🥩 › También salimos a comer… y te lo contamos 🥂 ✉️ › arrocesconestilo@lacreme.agency 📍 › Castellón
Spain
822.2K
Follower
N/A
Engagement
+2.0%(+16.2K)
8.6
15
𝗝𝗘𝗡𝗡𝗜 𝗥𝗘𝗜𝗦
@reisjenni
🐹 -` ♡ ´- 🐹 @itsreisjenni
Spain
341.8K
Follower
2.16%
Engagement
+4.9%(+15.9K)
7.2
16
Eli Orden y Limpieza
@huele.a.limpio
LIMPIEZA | ORDEN | HOGAR | TRUCOS Te doy súper tips para mantener tu hogar limpio y ordenado. huelealimpio@insightmediaconsulting.agency Graná📍
Spain
465.9K
Follower
2.45%
Engagement
+3.0%(+13.8K)
7.4
17
María Sánchez Rodríguez
@airamdecor
✨DECO•DIY•TIPS•LIFESTYLE•MODA✨ HOGAR~ESTILO~TENDENCIAS~RUTINAS 📩Collabs: airamdecor@hotmail.com o DM 📍Salamanca Spain ⛔📷 Sin permiso
Salamanca, Spain
220.2K
Follower
0.00%
Engagement
+6.1%(+12.7K)
7.8
18
Yuan Chen - Escuela Sólo Corazón
@yuanchen_escuelasolocorazon
☯️Maestra de I Ching y Feng Shui ⭕️DIRECTO Lunes 20h(ES) ✨ Te ayudo a armonizar las 3 FUERZAS de tu vida Curso Profesional de Feng Shui y más...
Madrid, Spain
371.1K
Follower
0.17%
Engagement
+3.4%(+12.2K)
5.9
19
Daniel Colino
@cocinascjr
👨‍🔬 LA COCINOLOGÍA 📱Te enseñamos cocinas reales. 📐 Tips y errores que nadie te cuenta. 🏡 Inspírate y evita fallos. 👇Pide asesoramiento aquí 👇
León, Spain
238.2K
Follower
0.54%
Engagement
+5.3%(+12.0K)
6.8
20
Natalia Sáez | Plantas y lifestyle
@enabrilhojasmil
🌿 ¿Mataplantas? Te enseño a cuidarlas desde 0
📚 2 libros de plantas y una novela
🏡 Arquitecta paisajista
👶🐶 Mamá, doglover y hogareña 🎁 Mis recursos👇
Madrid, Spain
447.0K
Follower
0.26%
Engagement
+2.5%(+11.1K)
6.4

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Spain mit unserem Ranking der Top 20 Influencer auf Instagram, die Wohnen & Inneneinrichtung Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2025 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 31.3M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 145.0M Follower insgesamt
  • Average Engagement Rate: 3.37% - above industry average
  • Market Coverage: 2,654 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Spain, United States of America, Italy
  • Geschlechterverteilung: 71% weiblich, 29% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (42.7% der Zielgruppe)
  • Sprachen: Spanish, English, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2025.

Häufige Fragen

Wer ist der am schnellsten wachsende Wohnen & Inneneinrichtung Creator in Spain auf Instagram?

Aktuell (Stand September 2025) ist MARTA | decoración y tips hogar (@_new_niu_) der/die am schnellsten wachsende Wohnen & Inneneinrichtung Creator in Spain auf Instagram mit +29.6% monatlichem Wachstum (+90.6K Follower).

Wie viele Follower gewann MARTA | decoración y tips hogar (@_new_niu_) im letzten Monat?

MARTA | decoración y tips hogar (@_new_niu_) gewann etwa 90.6K Follower (+29.6%) im letzten Monat.

Wer wuchs stärker: MARTA | decoración y tips hogar (@_new_niu_) oder Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles)?

MARTA | decoración y tips hogar (@_new_niu_) wuchs stärker als Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles) (90.6K vs. 85.3K).

Wie entwickelt sich Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles) aktuell?

Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles) wächst aktuell um +7.8% (+85.3K) pro Monat, mit einem Profile Score von 7.8 und einem durchschnittlichen Engagement von k. A..

Wie entwickelt sich Patricia Fernández (@patriwhitehouse) aktuell?

Patricia Fernández (@patriwhitehouse) wächst aktuell um +3.0% (+57.6K) pro Monat, mit einem Profile Score von 7.1 und einem durchschnittlichen Engagement von 0.51%.

Wie entwickelt sich Judit Martínez (@miss_whitejuditart) aktuell?

Judit Martínez (@miss_whitejuditart) wächst aktuell um +8.5% (+41.5K) pro Monat, mit einem Profile Score von 5.9 und einem durchschnittlichen Engagement von 0.37%.

Wie entwickelt sich Gustaf Westman (@gustafwestman) aktuell?

Gustaf Westman (@gustafwestman) wächst aktuell um +6.9% (+33.9K) pro Monat, mit einem Profile Score von 7.6 und einem durchschnittlichen Engagement von 8.82%.

Wer hatte das höhere prozentuale Wachstum: Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles) oder Patricia Fernández (@patriwhitehouse)?

Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles) liegt vorne (7.8% vs. Patricia Fernández (@patriwhitehouse) 3.0%).

Wie hoch ist der absolute Follower‑Zuwachs von MARTA | decoración y tips hogar (@_new_niu_)?

MARTA | decoración y tips hogar (@_new_niu_) gewann etwa 90.6K Follower (+29.6%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles)?

Lucía Lipperheide | Deco · Limpieza · Lifestyle · Moda (@homes.styles) gewann etwa 85.3K Follower (+7.8%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Patricia Fernández (@patriwhitehouse)?

Patricia Fernández (@patriwhitehouse) gewann etwa 57.6K Follower (+3.0%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Judit Martínez (@miss_whitejuditart)?

Judit Martínez (@miss_whitejuditart) gewann etwa 41.5K Follower (+8.5%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Gustaf Westman (@gustafwestman)?

Gustaf Westman (@gustafwestman) gewann etwa 33.9K Follower (+6.9%) im letzten Monat.

Ist MARTA | decoración y tips hogar (@_new_niu_) noch relevant?

Ja – MARTA | decoración y tips hogar (@_new_niu_) hat einen Profile Score von 6.9, durchschnittliches Engagement von 1.09% und +29.6% (+90.6K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Home & Interior Design in Spain?

The average engagement rate for this category is 3.37%. Generally, rates above 4.0% are considered excellent, while rates above 2.7% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Spain?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.