Top 20 Instagram-Beauty & Kosmetik-Influencer aus Japan nach Follower‑Wachstum

Zuletzt aktualisiert: 03. April 2026

Influencer gesamt (Beauty & Kosmetik) in Japan

11,028

Erwartete Reichweite

214.3M

Follower gesamt

825.1M

Durchschn. Engagement

3.17%

Audience Analysis

Gender Distribution

Female68%
Male32%

Age Distribution

25-3444.5%
18-2430.6%
35-4411.5%
13-177.6%

Top Countries

Japan56.4%
United States of America6.9%
Taiwan4.8%
France2.3%
China2.1%

Top Languages

ja60.9%
en20.7%
zh3.8%

Top Cities

Tokyo17.5%
Kita-ku2.3%
Osaka1.8%
Nagoya1.4%
Taipei1.4%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Asian Barbie 💕
@yuki.bestasian
💌 soft girl from japan 🇯🇵 don’t tell my stepdad about it 💕 boyfriend application 😚👇
Japan
938.7K
Follower
0.35%
Engagement
+25.9%(+193.1K)
6.9
2
Nicole Delgado
@catsara.love
Muse of softness & rebellion 💫 💙 @luzentusombra12 💌 contact@catsara.com 💝 👇🏻👇🏻
Gifu, Japan
1.8M
Follower
1.50%
Engagement
+5.3%(+89.6K)
7.1
3
きぃぃりぷ|きぃーちゃん|綺麗先生
@kyiiripu.friedegg
令和ギャル文化の立役者 元eggリーダー | 日本最年少メイク講師🪽‪ お仕事▶Mail|saori.okimura@hj-co.com ラテギャル絶滅危惧種大切にな🌍 Netflix#ラヴ上等
Tokyo, Japan
628.9K
Follower
3.52%
Engagement
+14.1%(+77.5K)
6.9
4
Ayaka Miyake
@ayachamo_1028
🐤ポートレート、グラビア、コスプレ 👠黒髪、美脚がアイデンティティ 🦜相棒はモモイロインコ 👇ファンティアなどはこちらから
Nagoya, Japan
519.8K
Follower
8.14%
Engagement
+15.6%(+70.0K)
8.7
5
山中柔太朗/Yamanaka Jyutaro【M!LK】
@jyutaro_milk
2001.12.23 ▪︎ ドラマ「黒崎さんの一途な愛がとまらない」 黒崎役 ▪︎ ドラマ「人間標本」赤羽輝役 ▪︎ 映画「純愛上等」佐藤美鶴役 2/13 ▪︎ ドラマ「水滸伝」燕青役 2/15 個人ファンクラブ↓
Japan
754.7K
Follower
21.32%
Engagement
+10.1%(+69.5K)
8.7
6
Mariana Zapata
@mariana.zapata13
Lifestyle | Travel | Beauty | Fashion CEO/ 𝐹𝑜𝑢𝑛𝑑𝑒𝑟: @bymarianazapata ✨ 📎 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡: 301 597 3970
Kyoto, Japan
4.1M
Follower
1.04%
Engagement
+1.4%(+55.4K)
6.2
7
むにぐるめ(唯一無二の絶品グルメ)
@muni_gurume_japan
全国の絶品グルメを紹介してます! ハイライトに他SNSとサブアカ載せてます📝 SNS総フォロワー数950万突破 お仕事の依頼はメールにご連絡お願いします→ munigurume@yahoo.co.jp
Japan
1.8M
Follower
N/A
Engagement
+2.6%(+46.9K)
5.5
8
The female boss
@thefemalebossofficial
🇺🇸🇬🇧 • Type R • RZR1000 • Canam850 • Ninja Kawasaki • Gymrat • 👇🏻𝗧𝗵𝗲 𝗟𝗜𝗡𝗞 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗢𝗥 👇🏻
Kawasaki, Japan
631.9K
Follower
0.08%
Engagement
+7.7%(+45.3K)
6.1
9
小田切ヒロ
@hiro.odagiri
Nous Inc. 主宰 hair&make-up artist. producer of @soyo_official_jp 毎週木曜日20:00〜insta live.
Japan
1.1M
Follower
2.17%
Engagement
+4.0%(+43.5K)
6.6
10
多田 梨音/ただ りのん
@nonnon_0607
seju所属 . 2008.6.7 (17)
Japan
512.2K
Follower
9.22%
Engagement
+9.1%(+42.6K)
8.4
11
三吉彩花
@miyoshi.aa
🇯🇵Amuse 三吉彩花 MiyoshiAyaka 미요시아야카 Netflix:『ALICE IN BORDERLAND』 Amazon Prime:『KNUCKLE GIRL』 Movie:『本心』
Tokyo, Japan
2.5M
Follower
6.57%
Engagement
+1.6%(+39.9K)
7.9
12
mana maruyama
@manaodays
【大人が着れるUNIQLO.GU.ZARA発信中】 ▫︎プチプラもそうじゃない服も。 大人になって何着たらわからない人の ファッション楽しむきっかけになれればいいな。 \フォローしてストーリーも見てね/ ▶︎やって良かった医療美容は不定期インスタライブで公開してるよ。 👧🏻のママ 湘南⇄都内
Yokohama, Japan
518.0K
Follower
N/A
Engagement
+7.0%(+33.9K)
6.3
13
るるたん🐳🍑
@ruruka_8202
サブ垢▶︎ @rurukaruru0820
Tokyo, Japan
409.7K
Follower
3.76%
Engagement
+8.3%(+31.6K)
7.9
14
ディズニー・スタジオ
@disneystudiojp
ウォルト・ディズニー・ジャパンの映画・DVD・ブルーレイ・デジタル配信の公式アカウントです。 ディズニー + ピクサー + マーベル + スター・ウォーズ作品などの情報をお届け🪄
Japan
872.3K
Follower
0.54%
Engagement
+3.7%(+30.8K)
6.1
15
AYUMU HIRANO
@ayumuhirano1129
@tokio_inkarami @uniqlo_jp @monsterenergy @burton @oakley @vansjapan
Japan
900.9K
Follower
32.05%
Engagement
+3.5%(+30.4K)
8.4
16
Monako
@monako0515
tokyo🤍 business inquiries : monako.contact@gmail.com お仕事や撮影 : info_monako@a-light.jp @misty_tokyo new youtube video↓
Tokyo, Japan
1.2M
Follower
4.47%
Engagement
+2.5%(+27.8K)
7.5
17
土屋 可奈 / Kana Tsuchiya
@cami_kana
Creating shiny skin and hair🫧#asmr 本当に良いと思ったものだけシェアします Cami esthéticien / Intestinal therapist /JP🇯🇵 @cami_vip_salon @cami_co.ltd
Japan
722.6K
Follower
N/A
Engagement
+3.8%(+26.6K)
8.2
18
平野紫耀/Sho Hirano
@sho_h_desyo
Sho Hirano 29yo 🇯🇵
Japan
4.8M
Follower
4.51%
Engagement
+0.5%(+24.3K)
8.4
19
まあちゃま82歳(孫管理)
@machama_style
\82歳のオシャレな祖母まあちゃまのファッションを載せていきます✨ / 近所のスーパーに行くだけでも、いつも綺麗にしてオシャレを欠かさないまあちゃまの日常やコーディネートをUPします😊💕 #シニアファッション #60代ファッション #70代ファッション #80代ファッション
Japan
199.5K
Follower
N/A
Engagement
+13.7%(+24.0K)
8.5
20
yuka
@yuppi_91
YouTube始めました🎀
Japan
318.2K
Follower
19.10%
Engagement
+7.5%(+22.2K)
8.6

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Japan mit unserem Ranking der Top 20 Influencer auf Instagram, die Beauty & Kosmetik Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2026 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 214.3M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 825.1M Follower insgesamt
  • Average Engagement Rate: 3.17% - above industry average
  • Market Coverage: 11,028 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Japan, United States of America, Taiwan
  • Geschlechterverteilung: 68% weiblich, 32% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (44.5% der Zielgruppe)
  • Sprachen: Japanese, English, Chinese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through April 2026.

Häufige Fragen

Wer ist der am schnellsten wachsende Beauty & Kosmetik Creator in Japan auf Instagram?

Aktuell (Stand April 2026) ist Asian Barbie 💕 (@yuki.bestasian) der/die am schnellsten wachsende Beauty & Kosmetik Creator in Japan auf Instagram mit +25.9% monatlichem Wachstum (+193.1K Follower).

Wie viele Follower gewann Asian Barbie 💕 (@yuki.bestasian) im letzten Monat?

Asian Barbie 💕 (@yuki.bestasian) gewann etwa 193.1K Follower (+25.9%) im letzten Monat.

Wer wuchs stärker: Asian Barbie 💕 (@yuki.bestasian) oder Nicole Delgado (@catsara.love)?

Asian Barbie 💕 (@yuki.bestasian) wuchs stärker als Nicole Delgado (@catsara.love) (193.1K vs. 89.6K).

Wie entwickelt sich Nicole Delgado (@catsara.love) aktuell?

Nicole Delgado (@catsara.love) wächst aktuell um +5.3% (+89.6K) pro Monat, mit einem Profile Score von 7.1 und einem durchschnittlichen Engagement von 1.50%.

Wie entwickelt sich きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) aktuell?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) wächst aktuell um +14.1% (+77.5K) pro Monat, mit einem Profile Score von 6.9 und einem durchschnittlichen Engagement von 3.52%.

Wie entwickelt sich Ayaka Miyake (@ayachamo_1028) aktuell?

Ayaka Miyake (@ayachamo_1028) wächst aktuell um +15.6% (+70.0K) pro Monat, mit einem Profile Score von 8.7 und einem durchschnittlichen Engagement von 8.14%.

Wie entwickelt sich 山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) aktuell?

山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) wächst aktuell um +10.1% (+69.5K) pro Monat, mit einem Profile Score von 8.7 und einem durchschnittlichen Engagement von 21.32%.

Wer hatte das höhere prozentuale Wachstum: Nicole Delgado (@catsara.love) oder きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg)?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) liegt vorne (14.1% vs. Nicole Delgado (@catsara.love) 5.3%).

Wie hoch ist der absolute Follower‑Zuwachs von Asian Barbie 💕 (@yuki.bestasian)?

Asian Barbie 💕 (@yuki.bestasian) gewann etwa 193.1K Follower (+25.9%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Nicole Delgado (@catsara.love)?

Nicole Delgado (@catsara.love) gewann etwa 89.6K Follower (+5.3%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg)?

きぃぃりぷ|きぃーちゃん|綺麗先生 (@kyiiripu.friedegg) gewann etwa 77.5K Follower (+14.1%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Ayaka Miyake (@ayachamo_1028)?

Ayaka Miyake (@ayachamo_1028) gewann etwa 70.0K Follower (+15.6%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von 山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk)?

山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) gewann etwa 69.5K Follower (+10.1%) im letzten Monat.

Ist Asian Barbie 💕 (@yuki.bestasian) noch relevant?

Ja – Asian Barbie 💕 (@yuki.bestasian) hat einen Profile Score von 6.9, durchschnittliches Engagement von 0.35% und +25.9% (+193.1K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Beauty & Cosmetics in Japan?

The average engagement rate for this category is 3.17%. Generally, rates above 3.8% are considered excellent, while rates above 2.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Japan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.