Top 20 Instagram-Beauty & Kosmetik-Influencer aus Japan nach Follower‑Wachstum

Zuletzt aktualisiert: 02. Oktober 2026

Influencer gesamt (Beauty & Kosmetik) in Japan

14,576

Erwartete Reichweite

254.6M

Follower gesamt

979.2M

Durchschn. Engagement

3.21%

Audience Analysis

Gender Distribution

Female63%
Male37%

Age Distribution

25-3444.2%
18-2434.9%
35-449.9%
13-177.6%

Top Countries

Japan58.9%
United States of America6.9%
Taiwan3.4%
China2.1%
Indonesia2.0%

Top Languages

ja63.2%
en19.7%
es5.7%

Top Cities

Tokyo19.5%
Osaka2.6%
Urayasu1.8%
Kita-ku1.5%
Nagoya1.4%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Asian Barbie 💕
@yuki.bestasian
💌 soft girl from japan 🇯🇵 don’t tell my stepdad about it 💕 boyfriend application 😚👇
Japan
938.7K
Follower
0.35%
Engagement
+25.9%(+193.1K)
6.9
2
Nicole Delgado
@catsara.love
Muse of softness & rebellion 🕊️ 🖤 👇🏻🔗
Gifu, Japan
2.7M
Follower
1.50%
Engagement
+6.2%(+160.9K)
7.6
3
山中柔太朗/Yamanaka Jyutaro【M!LK】
@jyutaro_milk
2001.12.23 ▪︎ ドラマ「人間標本」赤羽輝役 ▪︎ 映画「純愛上等」佐藤美鶴役 ▪︎ ドラマ「水滸伝」燕青役 個人ファンクラブ↓
Japan
1.5M
Follower
19.47%
Engagement
+8.8%(+118.0K)
9.2
4
吉田仁人【M!LK】
@yoshida_jinto_milk
1999.12.15 M!LKのリーダー(黄) MBSラジオ「イマドキッドゥフドゥフナイトPART2」 文化放送「レコメン!」木曜パーソナリティ ソロEP「さえない暮らし」配信中
Japan
690.4K
Follower
17.74%
Engagement
+13.3%(+80.8K)
9.5
5
はてにゃん / ハヤテさん
@2g_boy
月曜から夜ふかし/ @_mekurumeku_ / Makeup Creator 仕事依頼はDM又はメールにて.
Japan
1.2M
Follower
0.01%
Engagement
+4.7%(+53.3K)
7.6
6
AYARAMAHI_
@ayaramahiii0
•Brand Ambassador for :@uncle.osaka For business: 07 9605 2784
Osaka, Japan
595.1K
Follower
8.36%
Engagement
+9.0%(+49.0K)
8.4
7
ASUKA OGURI
@_assunsun_
お仕事依頼はメールで📩 錦 bar【guri】 @guri.monster 24時間営業シーシャ吸えるマッサージ【彩宝館】 @saihoukan odrey @odrey.official キャバクラ @glamorous_over サブアカウント @_assunsun2_
Nagoya, Japan
337.0K
Follower
13.14%
Engagement
+13.6%(+40.4K)
8.7
8
小田切ヒロ
@hiro.odagiri
Nous Inc. 主宰 hair&make-up artist. producer of @soyo_official_jp 毎週木曜日20:00〜insta live.
Japan
1.3M
Follower
2.30%
Engagement
+3.2%(+39.4K)
7.6
9
みみ(るな)
@runa_mimi_
Netflix「ラヴ上等2」Season 2 🎀 📍大阪・北新地|club NILS 🇯🇵🇰🇷 日韓ハーフ 📩 お仕事のご依頼はDM / mail @mialuna.beauty
Japan
555.7K
Follower
7.30%
Engagement
+7.3%(+38.0K)
8.9
10
Mariana Zapata
@mariana.zapata13
Lifestyle | Travel | Beauty | Fashion Participante de LCDLFC 🇨🇴👸🏻 CEO/ 𝐹𝑜𝑢𝑛𝑑𝑒𝑟: @bymarianazapata ✨ 📎 𝑀𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡: 301 597 3970
Kyoto, Japan
4.3M
Follower
2.82%
Engagement
+0.7%(+31.6K)
8.4
11
大谷映美里
@otani_emiri
1998.3.15 ♡ =LOVE ♡ アパレル💐 Rosé Muse @rosemuse_official カラコン🎀 melady @melady.official コスメ 🐈 Ririmew @ririmew_official
Japan
928.4K
Follower
8.75%
Engagement
+3.4%(+30.4K)
9.2
12
由布菜月 / Natsuki Yufu
@yufudayo
1998/01/20 166㎝ Beaile所属 Fukuoka→Netherlands🇳🇱 🍚@mainichinogohandayo お仕事依頼はメールへお願いします。 YouTube▽
Fukuoka, Japan
452.0K
Follower
8.23%
Engagement
+6.9%(+29.3K)
8.9
13
うさたにパイセン(山暮らし)
@usatanipaisen1215
31歳ギャル妊婦👽ギャル文化研究家 ∟地方創生を学びに15年間東京→山住みギャル夫婦✌️ 🌺日本ギャル協会会長。ギャル検定3級配布中 🌺日本と世界のギャルを繋ぐ人 🌺あったかふくしま観光交流大使・姉agehaモデル 📺「アキナのギャルしか勝たん」 MC 毎週火曜1:59〜MBS 5年目突入
Tokyo, Japan
291.2K
Follower
0.00%
Engagement
+10.2%(+26.8K)
6.8
14
むにぐるめ(唯一無二の絶品グルメ)
@muni_gurume_japan
東京を中心に全国の絶品グルメを紹介してます! ハイライトに他SNSとサブアカ載せてます📝 SNS総フォロワー数970万突破 お仕事の依頼は気軽にメールまで→ munigurume@yahoo.co.jp
Tokyo, Japan
2.0M
Follower
0.26%
Engagement
+1.3%(+25.1K)
5.6
15
道枝駿佑 / Michieda Shunsuke
@michieda_725_shunsuke
なにわ男子
Japan
2.3M
Follower
9.32%
Engagement
+1.1%(+24.7K)
8.7
16
平野紫耀/Sho Hirano
@sho_h_desyo
Sho Hirano 29yo 🇯🇵
Japan
4.9M
Follower
3.82%
Engagement
+0.5%(+24.3K)
8.4
17
CUTIE STREET
@cutie_street_
原宿から世界へ。 ASOBISYSTEMのアイドルプロジェクト「KAWAII LAB.」より2024年8月にデビュー。 コンセプトは《KAWAII MAKER》 💌お問い合わせ cutie_street@asobisystem.com #CUTIESTREET #きゅーすと
Japan
811.1K
Follower
1.51%
Engagement
+3.1%(+24.3K)
8.1
18
Silke & Kieran
@silkyrontheroad
We make films while travelling the world Full-time travel since 2021 #japan 🇯🇵 Work with us: SilkyRonTheRoad@ruthlesstalent.com
Japan
256.7K
Follower
2.60%
Engagement
+10.4%(+24.2K)
7.6
19
Sarinha no Japão 🍱🎏🇯🇵🌸✨
@srowskii
Jesus é a luz do mundo✨ 📩contatosarakowski@gmail.com Links abaixo ⬇️
Shizuoka, Japan
237.5K
Follower
2.43%
Engagement
+10.3%(+22.2K)
8.7
20
超特急アロハ/ 髙松アロハ🤙
@aloha_1026_
アロの助手席 🚗
Japan
388.4K
Follower
21.17%
Engagement
+6.0%(+21.9K)
9.4

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Japan mit unserem Ranking der Top 20 Influencer auf Instagram, die Beauty & Kosmetik Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2026 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 254.6M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 979.2M Follower insgesamt
  • Average Engagement Rate: 3.21% - above industry average
  • Market Coverage: 14,576 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Japan, United States of America, Taiwan
  • Geschlechterverteilung: 63% weiblich, 37% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (44.2% der Zielgruppe)
  • Sprachen: Japanese, English, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Häufige Fragen

Wer ist der am schnellsten wachsende Beauty & Kosmetik Creator in Japan auf Instagram?

Aktuell (Stand Oktober 2026) ist Asian Barbie 💕 (@yuki.bestasian) der/die am schnellsten wachsende Beauty & Kosmetik Creator in Japan auf Instagram mit +25.9% monatlichem Wachstum (+193.1K Follower).

Wie viele Follower gewann Asian Barbie 💕 (@yuki.bestasian) im letzten Monat?

Asian Barbie 💕 (@yuki.bestasian) gewann etwa 193.1K Follower (+25.9%) im letzten Monat.

Wer wuchs stärker: Asian Barbie 💕 (@yuki.bestasian) oder Nicole Delgado (@catsara.love)?

Asian Barbie 💕 (@yuki.bestasian) wuchs stärker als Nicole Delgado (@catsara.love) (193.1K vs. 160.9K).

Wie entwickelt sich Nicole Delgado (@catsara.love) aktuell?

Nicole Delgado (@catsara.love) wächst aktuell um +6.2% (+160.9K) pro Monat, mit einem Profile Score von 7.6 und einem durchschnittlichen Engagement von 1.50%.

Wie entwickelt sich 山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) aktuell?

山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) wächst aktuell um +8.8% (+118.0K) pro Monat, mit einem Profile Score von 9.2 und einem durchschnittlichen Engagement von 19.47%.

Wie entwickelt sich 吉田仁人【M!LK】 (@yoshida_jinto_milk) aktuell?

吉田仁人【M!LK】 (@yoshida_jinto_milk) wächst aktuell um +13.3% (+80.8K) pro Monat, mit einem Profile Score von 9.5 und einem durchschnittlichen Engagement von 17.74%.

Wie entwickelt sich はてにゃん / ハヤテさん (@2g_boy) aktuell?

はてにゃん / ハヤテさん (@2g_boy) wächst aktuell um +4.7% (+53.3K) pro Monat, mit einem Profile Score von 7.6 und einem durchschnittlichen Engagement von 0.01%.

Wer hatte das höhere prozentuale Wachstum: Nicole Delgado (@catsara.love) oder 山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk)?

山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) liegt vorne (8.8% vs. Nicole Delgado (@catsara.love) 6.2%).

Wie hoch ist der absolute Follower‑Zuwachs von Asian Barbie 💕 (@yuki.bestasian)?

Asian Barbie 💕 (@yuki.bestasian) gewann etwa 193.1K Follower (+25.9%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Nicole Delgado (@catsara.love)?

Nicole Delgado (@catsara.love) gewann etwa 160.9K Follower (+6.2%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von 山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk)?

山中柔太朗/Yamanaka Jyutaro【M!LK】 (@jyutaro_milk) gewann etwa 118.0K Follower (+8.8%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von 吉田仁人【M!LK】 (@yoshida_jinto_milk)?

吉田仁人【M!LK】 (@yoshida_jinto_milk) gewann etwa 80.8K Follower (+13.3%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von はてにゃん / ハヤテさん (@2g_boy)?

はてにゃん / ハヤテさん (@2g_boy) gewann etwa 53.3K Follower (+4.7%) im letzten Monat.

Ist Asian Barbie 💕 (@yuki.bestasian) noch relevant?

Ja – Asian Barbie 💕 (@yuki.bestasian) hat einen Profile Score von 6.9, durchschnittliches Engagement von 0.35% und +25.9% (+193.1K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Beauty & Cosmetics in Japan?

The average engagement rate for this category is 3.21%. Generally, rates above 3.9% are considered excellent, while rates above 2.6% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Japan?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.