Influencer gesamt (Beauty & Kosmetik) in Germany
30,098
Erwartete Reichweite
157.2M
Follower gesamt
601.3M
Durchschn. Engagement
7.94%
Entdecke die einflussreichsten Creator in Germany mit unserem Ranking der Top 20 Influencer auf Instagram, die Beauty & Kosmetik Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2026 die höchsten Engagement‑Raten erzielt.
Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:
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Our rankings are generated using advanced algorithms that analyze multiple performance indicators:
Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through March 2026.
Aktuell (Stand März 2026) ist Irene Butsch (@butschirene) der/die am schnellsten wachsende Beauty & Kosmetik Creator in Germany auf Instagram mit +4.9% monatlichem Wachstum (+102.7K Follower).
Irene Butsch (@butschirene) gewann etwa 102.7K Follower (+4.9%) im letzten Monat.
Irene Butsch (@butschirene) wuchs stärker als Jolie (@jolieblondex) (102.7K vs. 73.9K).
Jolie (@jolieblondex) wächst aktuell um +13.0% (+73.9K) pro Monat, mit einem Profile Score von 7.1 und einem durchschnittlichen Engagement von 1.28%.
Claudia | Hairstyles (@hair_is_fun_) wächst aktuell um +9.1% (+68.7K) pro Monat, mit einem Profile Score von 5.9 und einem durchschnittlichen Engagement von 0.02%.
Florian Riemenschneider (@florianriemenschneider_ifbbpro) wächst aktuell um +9.7% (+68.3K) pro Monat, mit einem Profile Score von 5.3 und einem durchschnittlichen Engagement von 0.01%.
Sammy (@sammagehtsnochjunge) wächst aktuell um +38.3% (+58.2K) pro Monat, mit einem Profile Score von 8.5 und einem durchschnittlichen Engagement von 0.00%.
Jolie (@jolieblondex) liegt vorne (13.0% vs. Claudia | Hairstyles (@hair_is_fun_) 9.1%).
Irene Butsch (@butschirene) gewann etwa 102.7K Follower (+4.9%) im letzten Monat.
Jolie (@jolieblondex) gewann etwa 73.9K Follower (+13.0%) im letzten Monat.
Claudia | Hairstyles (@hair_is_fun_) gewann etwa 68.7K Follower (+9.1%) im letzten Monat.
Florian Riemenschneider (@florianriemenschneider_ifbbpro) gewann etwa 68.3K Follower (+9.7%) im letzten Monat.
Sammy (@sammagehtsnochjunge) gewann etwa 58.2K Follower (+38.3%) im letzten Monat.
Ja – Irene Butsch (@butschirene) hat einen Profile Score von 6.7, durchschnittliches Engagement von k. A. und +4.9% (+102.7K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.
The average engagement rate for this category is 7.94%. Generally, rates above 9.5% are considered excellent, while rates above 6.4% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.
The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.
Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.
Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.
Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.
Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.
Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.