Top 20 Instagram-Beauty & Kosmetik-Influencer aus Germany nach Follower‑Wachstum

Zuletzt aktualisiert: 29. Mai 2026

Influencer gesamt (Beauty & Kosmetik) in Germany

32,845

Erwartete Reichweite

173.5M

Follower gesamt

665.7M

Durchschn. Engagement

7.56%

Audience Analysis

Gender Distribution

Female61%
Male39%

Age Distribution

25-3442.1%
18-2429.0%
35-4416.4%
45-545.3%

Top Countries

Germany41.8%
United States of America7.8%
India3.9%
Brazil3.6%
Austria2.8%

Top Languages

de40.5%
en35.7%
ar4.8%

Top Cities

Berlin2.7%
Hamburg1.9%
Cologne1.2%
Rio de Janeiro1.1%
Munich0.9%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
M A R Y ♡
@omgmerosh
🐆🍸⭐️ persian - turkish snap : merroshhh ✉️ Maryam@theluminary.de
Germany
296.8K
Follower
11.84%
Engagement
+144.3%(+175.3K)
7.6
2
Samar Rahbini | سمر رهبيني
@samrahbini
اساعدك تصيري احلى نسخة من نفسك ♥️ TikTok @ samrahbini 700K+ 💌samrahbini@gmail.com احجز جلستك او اكتشف الادلة العملية ⬇️
Germany
751.4K
Follower
0.60%
Engagement
+12.1%(+81.3K)
6.7
3
Jolie
@jolieblondex
german 🧸
Germany
640.7K
Follower
1.28%
Engagement
+13.0%(+73.9K)
7.1
4
Irene Butsch
@butschirene
Fashion Tricks/ Fashion 🇩🇪Germany/Coesfeld 🎥Tik Tok 2,9M/ YouTube 2,8M+/ Facebook 2,8 М+/
Coesfeld, Germany
2.6M
Follower
0.06%
Engagement
+2.4%(+58.7K)
6.3
5
Aylin Kircali
@aylinaphrodite
Ich rede über ALLES Schwester😮‍💨 ✨100+ Girlies beim Glow up geholfen 💕über 12kg abgenommen Ziel: will ein Sixpack🥹 More/OACE: Code:Aylin
Berlin, Germany
480.9K
Follower
0.00%
Engagement
+13.0%(+55.4K)
8.9
6
Edda
@edda.elisa
✨ceo of: facial expressions 💗 zuckerfreie rezepte only 📧: edda@bettr-agency.de {anzeige} more & fitjeans code: edda
Berlin, Germany
517.8K
Follower
1.80%
Engagement
+11.4%(+53.2K)
7.9
7
Emmaleni Fit
@emmaleni_fit_2016
40 & fit 💪🏼 Mom | Pilates + A-Lizenz 🏋🏻‍♀️ | Home Workouts + Travel ✈️ | TikTok 2M 🎥 | a little crazy 😘
Siegen, Germany
1.1M
Follower
0.03%
Engagement
+4.5%(+49.0K)
5.4
8
Florian Riemenschneider
@florianriemenschneider_ifbbpro
Der Typ, der Dich auf Werkseinstellung zurücksetzt Behandlungen • My Daily Life • Sport/Ernährung Hamburg📍 Termine • Empfehlungen • Meine Produkte👇🏽
Hamburg, Germany
851.1K
Follower
0.07%
Engagement
+5.7%(+45.7K)
6.8
9
ROMINA PALM 🌴
@rominapalm
Ich poste Glow-Up Tipps & suche parallel den Schnuller Teilzeit Model, Vollzeit Mama Hier bin ich lustiger @romina.hautnah 💌 romina@biancoberlin.com
Berlin, Germany
1.4M
Follower
4.33%
Engagement
+3.3%(+45.7K)
8.5
10
Noel Deyzel
@noeldeyzel_fragrance
All things fragrance & cologne🫡 I help you smell good! My discounter store 👇👇
Cologne, Germany
1.1M
Follower
5.15%
Engagement
+4.0%(+42.3K)
8.3
11
Mohammad Bilal
@modi_bilal98
للإعلانات التواصل 📧⬇️ ‏m.bilal6498@gmail.com كونوا ملاذ اللطف العالم سيئ بما يكفي💚💙 مختلف لا أضيع بين النسخ📿 ‏Hair&Make-up Artist ‏ 🍽️Lifestyle🤳🏻|Food
Regensburg, Germany
354.6K
Follower
1.79%
Engagement
+11.1%(+35.5K)
6.7
12
Suzan Güzelcik
@suzan_guzelcik
🌿 Heilpraktikerin 🌿Homeopath I Aile dizimi 🌿 Familienaufstellung 📍 Wuppertal I 📞+49 1783387757 @suzan_guzelcik
Wuppertal, Germany
342.9K
Follower
0.00%
Engagement
+11.5%(+35.4K)
6.7
13
لجين البيات | Lujain Al Bayat
@lujain.albayat
#Beauty 🖤 #Fashion 🖤 #Lifestyle 800k+ 🎥 YouTube 📍🇩🇪 Germany
Frankfurt am Main, Germany
490.7K
Follower
0.42%
Engagement
+7.8%(+35.3K)
7.6
14
𝑱𝒂𝒏𝒂
@i47_9
𝐵𝑒 𝑌𝑜𝓊, 𝑑𝑜𝓃’𝓉 𝒸𝑜𝓅𝓎 ♡🇮🇶
Germany
1.0M
Follower
0.00%
Engagement
+3.6%(+35.1K)
2.4
15
Claudia | Hairstyles
@hair_is_fun_
✨HAIRSTYLE ACCOUNT✨ Positive vibes ☀️~ Hair tutorials 💇🏼‍♀️
Germany
1.0M
Follower
0.02%
Engagement
+3.1%(+30.7K)
5.8
16
ines sabri
@ines_sabri_200
Manager.pro200@gmail.com تواصل للإعلانات @ines_manager Snapchat : ines_rooza
Germany
1.3M
Follower
10.56%
Engagement
+2.4%(+30.6K)
8.8
17
Christina Saadeh
@christina.saadeh.7
💋 Beauty | Fashion 📍Germany 💌 Collabs: christinasaadeh6@gmail.com 👇 Shop my looks
Germany
916.1K
Follower
1.74%
Engagement
+3.4%(+29.9K)
8.3
18
Dr. med. Kristin Möller
@_dr.kristin_
Fachärztin HNO & ästhetische Medizin✨ Natürlich behandeln. Sich selbst wiedererkennen. 📍 Erfurt | Botox•Filler•Laser 💳Member of DGBT ⬇️ Termin
Erfurt, Germany
60.1K
Follower
0.00%
Engagement
+95.6%(+29.4K)
7.1
19
Christina Starke | DIY & Interior
@chris_stke
Aus Budget wird Design ✨ Interior & DIY Makeovers Garten • Balkon • Outdoor ⬇️ Materialien & Lieblingslinks
Germany
104.2K
Follower
0.00%
Engagement
+39.0%(+29.2K)
7.3
20
✨CÉLINE✨
@celinebethmann
💌 celine@studio-aj.de 🎧 Der Podcast für alle ✨delulu girlies✨ @delulu_diaries_podcast_ @women360mgmt @louisamodels @elitemodelworld
Berlin, Germany
1.3M
Follower
1.92%
Engagement
+2.4%(+29.2K)
5.8

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Germany mit unserem Ranking der Top 20 Influencer auf Instagram, die Beauty & Kosmetik Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2026 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 173.5M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 665.7M Follower insgesamt
  • Average Engagement Rate: 7.56% - significantly above industry average
  • Market Coverage: 32,845 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Germany, United States of America, India
  • Geschlechterverteilung: 61% weiblich, 39% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (42.1% der Zielgruppe)
  • Sprachen: German, English, Arabic

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through May 2026.

Häufige Fragen

Wer ist der am schnellsten wachsende Beauty & Kosmetik Creator in Germany auf Instagram?

Aktuell (Stand Mai 2026) ist M A R Y ♡ (@omgmerosh) der/die am schnellsten wachsende Beauty & Kosmetik Creator in Germany auf Instagram mit +144.3% monatlichem Wachstum (+175.3K Follower).

Wie viele Follower gewann M A R Y ♡ (@omgmerosh) im letzten Monat?

M A R Y ♡ (@omgmerosh) gewann etwa 175.3K Follower (+144.3%) im letzten Monat.

Wer wuchs stärker: M A R Y ♡ (@omgmerosh) oder Samar Rahbini | سمر رهبيني (@samrahbini)?

M A R Y ♡ (@omgmerosh) wuchs stärker als Samar Rahbini | سمر رهبيني (@samrahbini) (175.3K vs. 81.3K).

Wie entwickelt sich Samar Rahbini | سمر رهبيني (@samrahbini) aktuell?

Samar Rahbini | سمر رهبيني (@samrahbini) wächst aktuell um +12.1% (+81.3K) pro Monat, mit einem Profile Score von 6.7 und einem durchschnittlichen Engagement von 0.60%.

Wie entwickelt sich Jolie (@jolieblondex) aktuell?

Jolie (@jolieblondex) wächst aktuell um +13.0% (+73.9K) pro Monat, mit einem Profile Score von 7.1 und einem durchschnittlichen Engagement von 1.28%.

Wie entwickelt sich Irene Butsch (@butschirene) aktuell?

Irene Butsch (@butschirene) wächst aktuell um +2.4% (+58.7K) pro Monat, mit einem Profile Score von 6.3 und einem durchschnittlichen Engagement von 0.06%.

Wie entwickelt sich Aylin Kircali (@aylinaphrodite) aktuell?

Aylin Kircali (@aylinaphrodite) wächst aktuell um +13.0% (+55.4K) pro Monat, mit einem Profile Score von 8.9 und einem durchschnittlichen Engagement von 0.00%.

Wer hatte das höhere prozentuale Wachstum: Samar Rahbini | سمر رهبيني (@samrahbini) oder Jolie (@jolieblondex)?

Jolie (@jolieblondex) liegt vorne (13.0% vs. Samar Rahbini | سمر رهبيني (@samrahbini) 12.1%).

Wie hoch ist der absolute Follower‑Zuwachs von M A R Y ♡ (@omgmerosh)?

M A R Y ♡ (@omgmerosh) gewann etwa 175.3K Follower (+144.3%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Samar Rahbini | سمر رهبيني (@samrahbini)?

Samar Rahbini | سمر رهبيني (@samrahbini) gewann etwa 81.3K Follower (+12.1%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Jolie (@jolieblondex)?

Jolie (@jolieblondex) gewann etwa 73.9K Follower (+13.0%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Irene Butsch (@butschirene)?

Irene Butsch (@butschirene) gewann etwa 58.7K Follower (+2.4%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Aylin Kircali (@aylinaphrodite)?

Aylin Kircali (@aylinaphrodite) gewann etwa 55.4K Follower (+13.0%) im letzten Monat.

Ist M A R Y ♡ (@omgmerosh) noch relevant?

Ja – M A R Y ♡ (@omgmerosh) hat einen Profile Score von 7.6, durchschnittliches Engagement von 11.84% und +144.3% (+175.3K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 7.56%. Generally, rates above 9.1% are considered excellent, while rates above 6.0% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Germany?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.