Top 20 Instagram-Beauty & Kosmetik-Influencer aus Germany nach Follower‑Wachstum

Zuletzt aktualisiert: 06. November 2025

Influencer gesamt (Beauty & Kosmetik) in Germany

24,337

Erwartete Reichweite

148.0M

Follower gesamt

564.9M

Durchschn. Engagement

7.76%

Audience Analysis

Gender Distribution

Female54%
Male46%

Age Distribution

25-3441.2%
18-2429.2%
35-4415.1%
45-546.0%

Top Countries

Germany42.8%
United States of America7.6%
Turkey4.1%
Brazil3.8%
Italy2.7%

Top Languages

en34.3%
de32.2%
ar8.5%

Top Cities

Berlin3.3%
Cologne1.5%
Hamburg1.4%
Istanbul1.0%
Munich0.8%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Melih Benderlioglu
@melih.benderlioglu
CEO & Founder of @hairloungebymelih ✂️ Worldchampion Woman Germany 2023🇩🇪 🏆🥇 German Hairdress Award Winner 2015 🏆🥇 Oscar Gold Winner Mens look 2023
Düsseldorf, Germany
252.7K
Follower
5.60%
Engagement
+67.6%(+101.9K)
7.5
2
Noel Deyzel
@noeldeyzel_fragrance
All things fragrance & cologne🫡 Yes I still make fitness content lol mgmnt@noeldeyzel.com
Cologne, Germany
917.5K
Follower
N/A
Engagement
+11.8%(+96.5K)
9.3
3
Gina Drewalowski
@ginadrewalowski
Germany | 60💫 Welcome to GINA’S FEEL GOOD world!🫶🏻 Happiness is my superpower 👉Follow me for daily tips| Positive mindset, fashion, food & beauty✨
Munich, Germany
870.8K
Follower
N/A
Engagement
+9.8%(+78.1K)
6.1
4
Valentina Abraham e Clicia Oliveira
@valenoliabraham
Mãe e filha Makes/ Humor 👀Perfil monitorado pela mãe @clicia Parcerias @clicia / valenabraham13@gmail.com
Germany
1.4M
Follower
N/A
Engagement
+4.9%(+63.8K)
6.6
5
Suzan Wusa
@suzanwusa
TV Personality | Celeb. Beauty Expert | DJ 🚀#20 Top 1000 Influencer 🇩🇪 💄@suzanwusamakeup 🎶@djsuzanwusa 🎬@wusaentertainment
Munich, Germany
716.6K
Follower
4.29%
Engagement
+9.3%(+61.2K)
4.1
6
Ayşegül Görer
@ayysmakeup
📌İstanbul& Hannover •Make-up Artist & Hairstylist 💌ayysmakeup@gmail.com Makyaj randevuları için 📞05383748929
Hanover, Germany
206.3K
Follower
1.57%
Engagement
+40.3%(+59.2K)
7.6
7
Kim | princess charming 2025
@kimberlysimmler
🤍 everything is a choice ツ 👉🏼 29 / nrw / 🏳️‍🌈 📩 kim@uniquespace.de
Cologne, Germany
134.6K
Follower
24.39%
Engagement
+52.9%(+46.6K)
4.8
8
ROMINA PALM 🌴
@rominapalm
🤎 Mama von Hazel 📸 War 2021 bei GNTM 💄 Liebe seitdem Modeln und Fashion ♥️ Habe viel über Ernährung & meinen Körper gelernt
Berlin, Germany
1.2M
Follower
6.51%
Engagement
+3.9%(+46.2K)
7.9
9
MARIATTMA J.
@mariattma.jadie
Skandal im Sperrbezirk 📧: mariattma.jadie@btstrm.com Tiktok: mariattma.jadie b e r l i n ◡̈
Berlin, Germany
50.8K
Follower
4.93%
Engagement
+776.7%(+45.0K)
7.7
10
Emmaleni Fit
@emmaleni_fit_2016
40 & fit 💪🏼 Mom | Pilates + A-Lizenz 🏋🏻‍♀️ | Home Workouts + Travel ✈️ | TikTok 2M 🎥 | a little crazy 😘
Siegen, Germany
366.9K
Follower
N/A
Engagement
+11.3%(+37.4K)
6.2
11
SUNGMIN
@sunngminn
SUNGMIN Official Instagram
Dusseldorf, Germany
324.8K
Follower
0.37%
Engagement
+11.9%(+34.7K)
7.2
12
LINA | SOMMERHAUS DER STARS 2025
@linuschka
Tiktok Liinuschka | YouTube Linuschka & Ryan 🐶 🐶 🐱 🐱 🐱 MAILS: Lina@thecreate.de TV: Linuschka@rosenschwestern.de
Berlin, Germany
369.1K
Follower
5.95%
Engagement
+9.9%(+33.2K)
7.7
13
Edda
@edda.elisa
Gym// Rezepte/ Lifestyle 🎀 from berlin 💘 dog mom @ellieliza.thepoodle 🐾
Berlin, Germany
322.6K
Follower
2.54%
Engagement
+11.2%(+32.5K)
7.2
14
Claudia | Hairstyles
@hair_is_fun_
✨HAIRSTYLE ACCOUNT✨ Positive vibes ☀️~ Hair tutorials 💇🏼‍♀️
Germany
494.5K
Follower
0.01%
Engagement
+7.0%(+32.5K)
6.0
15
Dr.Haitham jaradat
@haitham_jaradat
🇺🇸 American Academy of Aesthetic 🇪🇺 European Board Certified 🇩🇪Düsseldorf 015738893231 🇦🇪Dubai +971508235827 🇯🇴Amman 0795409928 🇩🇪Berlin 01793928982
Berlin, Germany
511.7K
Follower
N/A
Engagement
+6.5%(+31.2K)
3.9
16
🦋 Kira Kane 🦋
@kirakanedotcom
High Heels & High Energy ✨ Wenn du mir nicht glaubst schau mal hier 😮‍💨⬇️⬇️⬇️
Berlin, Germany
184.1K
Follower
N/A
Engagement
+20.1%(+30.9K)
3.8
17
𝔍𝔬𝔢𝔫𝔞
@joena.st
Catch me on @netflixde LOVE ISLAND VIP Joena.steilen@icloud.com
Berlin, Germany
88.4K
Follower
15.02%
Engagement
+51.6%(+30.0K)
6.9
18
Suzan Güzelcik
@suzan_guzelcik
🌿 Heilpraktikerin 🌿Homeopath I Aile dizimi 🌿 Familienaufstellung 📍 Wuppertal I 📞+49 1783387757 @suzan_guzelcik
Wuppertal, Germany
196.0K
Follower
N/A
Engagement
+17.2%(+28.8K)
5.6
19
Désirée Nick
@nickdesiree
Entertainer • Actress • 1. Dschungelqueen 2004 • Reality Legend • LGBTQ Icon • Bestseller Autorin • PlayboyCoverGirl2023 🎙Podcast:GOLDEN GOSSIP GIRL
Berlin, Germany
163.7K
Follower
2.11%
Engagement
+21.1%(+28.6K)
8.1
20
buggi&herm
@angeoelt
du wirst angeölt
Nuremberg, Germany
26.1K
Follower
N/A
Engagement
-1239.1%(+28.4K)
7.6

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Germany mit unserem Ranking der Top 20 Influencer auf Instagram, die Beauty & Kosmetik Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2025 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 148.0M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 564.9M Follower insgesamt
  • Average Engagement Rate: 7.76% - significantly above industry average
  • Market Coverage: 24,337 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Germany, United States of America, Turkey
  • Geschlechterverteilung: 54% weiblich, 46% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (41.2% der Zielgruppe)
  • Sprachen: English, German, Arabic

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Beauty & Cosmetics niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through November 2025.

Häufige Fragen

Wer ist der am schnellsten wachsende Beauty & Kosmetik Creator in Germany auf Instagram?

Aktuell (Stand November 2025) ist Melih Benderlioglu (@melih.benderlioglu) der/die am schnellsten wachsende Beauty & Kosmetik Creator in Germany auf Instagram mit +67.6% monatlichem Wachstum (+101.9K Follower).

Wie viele Follower gewann Melih Benderlioglu (@melih.benderlioglu) im letzten Monat?

Melih Benderlioglu (@melih.benderlioglu) gewann etwa 101.9K Follower (+67.6%) im letzten Monat.

Wer wuchs stärker: Melih Benderlioglu (@melih.benderlioglu) oder Noel Deyzel (@noeldeyzel_fragrance)?

Melih Benderlioglu (@melih.benderlioglu) wuchs stärker als Noel Deyzel (@noeldeyzel_fragrance) (101.9K vs. 96.5K).

Wie entwickelt sich Noel Deyzel (@noeldeyzel_fragrance) aktuell?

Noel Deyzel (@noeldeyzel_fragrance) wächst aktuell um +11.8% (+96.5K) pro Monat, mit einem Profile Score von 9.3 und einem durchschnittlichen Engagement von k. A..

Wie entwickelt sich Gina Drewalowski (@ginadrewalowski) aktuell?

Gina Drewalowski (@ginadrewalowski) wächst aktuell um +9.8% (+78.1K) pro Monat, mit einem Profile Score von 6.1 und einem durchschnittlichen Engagement von k. A..

Wie entwickelt sich Valentina Abraham e Clicia Oliveira (@valenoliabraham) aktuell?

Valentina Abraham e Clicia Oliveira (@valenoliabraham) wächst aktuell um +4.9% (+63.8K) pro Monat, mit einem Profile Score von 6.6 und einem durchschnittlichen Engagement von k. A..

Wie entwickelt sich Suzan Wusa (@suzanwusa) aktuell?

Suzan Wusa (@suzanwusa) wächst aktuell um +9.3% (+61.2K) pro Monat, mit einem Profile Score von 4.1 und einem durchschnittlichen Engagement von 4.29%.

Wer hatte das höhere prozentuale Wachstum: Noel Deyzel (@noeldeyzel_fragrance) oder Gina Drewalowski (@ginadrewalowski)?

Noel Deyzel (@noeldeyzel_fragrance) liegt vorne (11.8% vs. Gina Drewalowski (@ginadrewalowski) 9.8%).

Wie hoch ist der absolute Follower‑Zuwachs von Melih Benderlioglu (@melih.benderlioglu)?

Melih Benderlioglu (@melih.benderlioglu) gewann etwa 101.9K Follower (+67.6%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Noel Deyzel (@noeldeyzel_fragrance)?

Noel Deyzel (@noeldeyzel_fragrance) gewann etwa 96.5K Follower (+11.8%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Gina Drewalowski (@ginadrewalowski)?

Gina Drewalowski (@ginadrewalowski) gewann etwa 78.1K Follower (+9.8%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Valentina Abraham e Clicia Oliveira (@valenoliabraham)?

Valentina Abraham e Clicia Oliveira (@valenoliabraham) gewann etwa 63.8K Follower (+4.9%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Suzan Wusa (@suzanwusa)?

Suzan Wusa (@suzanwusa) gewann etwa 61.2K Follower (+9.3%) im letzten Monat.

Ist Melih Benderlioglu (@melih.benderlioglu) noch relevant?

Ja – Melih Benderlioglu (@melih.benderlioglu) hat einen Profile Score von 7.5, durchschnittliches Engagement von 5.60% und +67.6% (+101.9K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Beauty & Cosmetics in Germany?

The average engagement rate for this category is 7.76%. Generally, rates above 9.3% are considered excellent, while rates above 6.2% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Germany?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.