Top 20 Instagram-Wohnen & Inneneinrichtung-Influencer aus Vienna nach Follower‑Wachstum

Zuletzt aktualisiert: 24. September 2026

Influencer gesamt (Wohnen & Inneneinrichtung) in Vienna, Austria

731

Erwartete Reichweite

2.7M

Follower gesamt

10.8M

Durchschn. Engagement

4.81%

Audience Analysis

Gender Distribution

Female71%
Male30%

Age Distribution

25-3441.7%
18-2425.0%
35-4419.6%
45-547.0%

Top Countries

Germany22.4%
Austria21.0%
United States of America7.1%
Turkey3.9%
United Kingdom3.4%

Top Languages

en39.1%
de35.6%
es6.0%

Top Cities

Vienna11.4%
Berlin1.9%
Istanbul1.3%
Munich0.9%
Hamburg0.8%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Matitectura | Architecture
@matitectura
•| Architectural Designer. •| Exploring the fusion of Ai & Architecture •| Vienna, Austria •| hello@matitectura.com
Vienna, Austria
490.8K
Follower
15.32%
Engagement
+4.1%(+19.2K)
7.5
2
Desiree Schweiger | Simply Organized | Professional Organizing
@simply_organized_vienna
✨Kaum Zeit, aber viel Chaos? Ich zeige dir einfache Ordnungs-Hacks, die selbst im stressigen Alltag funktionieren. ⚡️Deals: @simplyorganized.loves
Vienna, Austria
142.1K
Follower
0.57%
Engagement
+3.5%(+4.8K)
6.4
3
Mishka‘s life
@mishka.mkv
𝑯𝒐𝒖𝒔𝒆𝒉𝒐𝒍𝒅 | 𝑪𝒍𝒆𝒂𝒏𝒊𝒏𝒈 Vienna📍| Married mishka.mkv@gmail.com 📧
Vienna, Austria
98.1K
Follower
5.17%
Engagement
+4.9%(+4.6K)
8.5
4
Marie Hartig Studio
@mariehartigstudio
⭐️ Bespoke wall paintings and murals ⭐️ Luxury residential and commercial interiors ⭐️ Available for international commissions
Vienna, Austria
34.6K
Follower
5.10%
Engagement
+13.8%(+4.2K)
9.4
5
MAGDALENA WÖCKINGER
@menawox
DIY·INTERIOR·UPCYCLING ✐Award winning creator ✁DIY Workshopleader ✑DIY book author ✎Founder @einzigartig.wohnen @framefataleagency @ophlyne.activities
Vienna, Austria
575.2K
Follower
0.23%
Engagement
+0.7%(+3.9K)
6.3
6
Daria Tal
@odaria.tal
design / objects / rooms Vienna
Vienna, Austria
20.0K
Follower
N/A
Engagement
+21.7%(+3.6K)
6.0
7
Voyager of Elegance | USA-EU
@voyagerofelegance
Baroque & Rococo travel curator Historic cities • art • grand hotels PR: voyagerofelegance@gmail.com Vienna Travel E-Book👇 📍Tampa | Next: Russia
Vienna, Austria
20.3K
Follower
0.08%
Engagement
+17.0%(+2.9K)
7.6
8
Fatma 🪬
@fatmasdailyblog
home 𐙚 | cleaning 🫧 | daily life☕️ Content Creator Vienna, Austria 🇦🇹
Vienna, Austria
21.6K
Follower
1.42%
Engagement
+12.8%(+2.4K)
8.2
9
ʟᴇʏᴀʟ | ɪɴᴛᴇʀɪᴏʀ | ᴜɢᴄ & ᴄᴏɴᴛᴇɴᴛ ᴄʀᴇᴀᴛᴏʀ
@leyal.interior
Interior | Lifestyle | Mom | Babystuff • UGC & Content Creator •homeofleyal@gmail.com 💌 •Vienna 🇦🇹
Vienna, Austria
15.6K
Follower
0.35%
Engagement
+17.6%(+2.3K)
7.0
10
Gustaf Westman
@gustafwestman
Zürich 4-6 sep Warsaw 11-13 sep Vienna 18-20 sep
Vienna, Austria
606.4K
Follower
1.60%
Engagement
+0.4%(+2.3K)
7.9
11
𝑰𝒗𝒂𝒏𝒂
@ivana_vienna
📍𝐕𝐢𝐞𝐧𝐧𝐚 🌍 Travel & City Photography 🏛 Architecture | 🎭 Culture |🌿 Nature ♥️ In love with the timeless elegance of Vienna
Vienna, Austria
26.7K
Follower
7.52%
Engagement
+8.7%(+2.1K)
8.7
12
Marwa Ep Zouinekh
@marwaepzouinekh
Creator 🇹🇳| Beauty & Lifestyle 👩‍👧‍👦 Family Life in Austria 🇦🇹 🌍 Travel Lover ✈️ 📱 799k TikTok | 221k IG 📩 Collabs: marwajallali@outlook.com
Vienna, Austria
235.8K
Follower
2.23%
Engagement
+0.9%(+2.0K)
7.7
13
AlexAndFlo
@_alexandflo_
Hi! Wir sanieren eine alte Schule aus dem 19.Jahrhundert. Kommt mit auf unsere Reise☺️ Anfragen: renovatingoldschool@gmail.com
Vienna, Austria
25.4K
Follower
2.28%
Engagement
+8.3%(+1.9K)
7.2
14
Wien Uncovered
@wienuncovered
Wien Guide 🇦🇹🌭🎡 Die schönsten Events & Erlebnisse in & um Wien rund um Kultur, Gastronomie, Ausflüge, Freizeit & News Taggt uns mit #SecretWien
Vienna, Austria
34.4K
Follower
0.26%
Engagement
+5.6%(+1.8K)
6.1
15
Matouš Pudil
@matous.p
1996 | Prague 🇨🇿 Architecture lover, founder of @prgbrut 🩶 Lived in London 🇬🇧 Milan 🇮🇹 Vienna 🇦🇹 Prague and my travel photos 📸
Vienna, Austria
34.8K
Follower
2.17%
Engagement
+5.2%(+1.7K)
7.9
16
Gmundner Keramik Manufaktur
@gmundner.keramik
Handgefertigt seit 1492 Jedes Stück ein Einzelstück ✨ Stores 👉🏻 Wien, Gmunden, Hallstatt, Anif
Vienna, Austria
51.2K
Follower
1.04%
Engagement
+3.2%(+1.6K)
7.1
17
Izzy Adam
@izzyasthat
Alltag einer Wienerin ☕️ Mein Buch „Gebrauchsanweisung für deinen Kopf“ gibt’s jetzt überall wo es gute Bücher gibt 🥳✨ Link ⬇️
Vienna, Austria
24.1K
Follower
1.19%
Engagement
+7.1%(+1.6K)
7.6
18
Lukáš Priečko
@lukaspriecko
painting quiet thoughts. (b. 1986, SK)
Vienna, Austria
108.1K
Follower
1.50%
Engagement
+1.2%(+1.3K)
7.0
19
(•)(•)
@die.busenfreundin
GESCHENKE VON HERZEN Wohn- und Modeaccessoires für dich und deine Busenfreund:innen ✨
Vienna, Austria
25.9K
Follower
0.72%
Engagement
+4.8%(+1.2K)
5.8
20
BRIDGET
@bridget_bestager
❤️ ▪️BESTAGER AUS WIEN▪️ 🇦🇹 👠 ▪️MODE▪️ 💅▪️LIFESTYLE▪️💄▪️BEAUTY▪️ 👝▪️FASHION▪️🛍 📸 ▪️PORTRAIT▪️ ❤️ ▪️TRAVEL▪️🌐▪️SHOPPING ▪️👠🛍👢▪️SHOOTING ▪️ 📸🖼🎥▪️
Vienna, Austria
11.8K
Follower
5.31%
Engagement
+10.1%(+1.1K)
9.0

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Vienna mit unserem Ranking der Top 20 Influencer auf Instagram, die Wohnen & Inneneinrichtung Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2026 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 2.7M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 10.8M Follower insgesamt
  • Average Engagement Rate: 4.81% - above industry average
  • Market Coverage: 731 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Germany, Austria, United States of America
  • Geschlechterverteilung: 71% weiblich, 30% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (41.7% der Zielgruppe)
  • Sprachen: English, German, Spanish

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through September 2026.

Häufige Fragen

Wer ist der am schnellsten wachsende Wohnen & Inneneinrichtung Creator in Vienna auf Instagram?

Aktuell (Stand September 2026) ist Matitectura | Architecture (@matitectura) der/die am schnellsten wachsende Wohnen & Inneneinrichtung Creator in Vienna auf Instagram mit +4.1% monatlichem Wachstum (+19.2K Follower).

Wie viele Follower gewann Matitectura | Architecture (@matitectura) im letzten Monat?

Matitectura | Architecture (@matitectura) gewann etwa 19.2K Follower (+4.1%) im letzten Monat.

Wer wuchs stärker: Matitectura | Architecture (@matitectura) oder Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna)?

Matitectura | Architecture (@matitectura) wuchs stärker als Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna) (19.2K vs. 4.8K).

Wie entwickelt sich Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna) aktuell?

Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna) wächst aktuell um +3.5% (+4.8K) pro Monat, mit einem Profile Score von 6.4 und einem durchschnittlichen Engagement von 0.57%.

Wie entwickelt sich Mishka‘s life (@mishka.mkv) aktuell?

Mishka‘s life (@mishka.mkv) wächst aktuell um +4.9% (+4.6K) pro Monat, mit einem Profile Score von 8.5 und einem durchschnittlichen Engagement von 5.17%.

Wie entwickelt sich Marie Hartig Studio (@mariehartigstudio) aktuell?

Marie Hartig Studio (@mariehartigstudio) wächst aktuell um +13.8% (+4.2K) pro Monat, mit einem Profile Score von 9.4 und einem durchschnittlichen Engagement von 5.10%.

Wie entwickelt sich MAGDALENA WÖCKINGER (@menawox) aktuell?

MAGDALENA WÖCKINGER (@menawox) wächst aktuell um +0.7% (+3.9K) pro Monat, mit einem Profile Score von 6.3 und einem durchschnittlichen Engagement von 0.23%.

Wer hatte das höhere prozentuale Wachstum: Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna) oder Mishka‘s life (@mishka.mkv)?

Mishka‘s life (@mishka.mkv) liegt vorne (4.9% vs. Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna) 3.5%).

Wie hoch ist der absolute Follower‑Zuwachs von Matitectura | Architecture (@matitectura)?

Matitectura | Architecture (@matitectura) gewann etwa 19.2K Follower (+4.1%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna)?

Desiree Schweiger | Simply Organized | Professional Organizing (@simply_organized_vienna) gewann etwa 4.8K Follower (+3.5%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Mishka‘s life (@mishka.mkv)?

Mishka‘s life (@mishka.mkv) gewann etwa 4.6K Follower (+4.9%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Marie Hartig Studio (@mariehartigstudio)?

Marie Hartig Studio (@mariehartigstudio) gewann etwa 4.2K Follower (+13.8%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von MAGDALENA WÖCKINGER (@menawox)?

MAGDALENA WÖCKINGER (@menawox) gewann etwa 3.9K Follower (+0.7%) im letzten Monat.

Ist Matitectura | Architecture (@matitectura) noch relevant?

Ja – Matitectura | Architecture (@matitectura) hat einen Profile Score von 7.5, durchschnittliches Engagement von 15.32% und +4.1% (+19.2K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Home & Interior Design in Austria?

The average engagement rate for this category is 4.81%. Generally, rates above 5.8% are considered excellent, while rates above 3.9% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Vienna?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.