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Top 20 Instagram-Wohnen & Inneneinrichtung-Influencer aus Melbourne nach Follower‑Wachstum

Zuletzt aktualisiert: 01. Oktober 2026

Influencer gesamt (Wohnen & Inneneinrichtung) in Melbourne, Australia

795

Erwartete Reichweite

6.4M

Follower gesamt

30.6M

Durchschn. Engagement

1.83%

Audience Analysis

Gender Distribution

Female77%
Male23%

Age Distribution

25-3439.4%
35-4423.2%
18-2420.0%
45-549.2%

Top Countries

Australia41.1%
United States of America17.8%
United Kingdom4.6%
Brazil2.8%
Canada2.5%

Top Languages

en83.7%
es6.9%
pt3.4%

Top Cities

Melbourne12.0%
Sydney5.1%
Brisbane2.6%
Perth2.2%
Gold Coast0.9%

Top 20 Creator

RankInfluencerLocationFollowersEngagementMonthly GrowthScore
1
Loui Burke
@louiburke
Your chic friend in home, hosting & put-together living. Occasionally fed up. Always helpful. 🦘contact@louiburke.com
Melbourne, Australia
1.3M
Follower
0.12%
Engagement
+14.5%(+161.5K)
6.9
2
Hamish Bassett
@tinypotsmelbourne
Tiny Wheel-Thrown Pottery by @hamishbassett Made in Naarm/Melbourne Next drop: TBD Commissions currently closed 🇵🇸
Melbourne, Australia
519.7K
Follower
0.87%
Engagement
+11.3%(+52.9K)
8.2
3
Nina 🌷
@nina.loves.to.sew
I love to make cute things 🌷🧵🌼🪡✨ 💌 sewnbyneens@gmail.com 📍 Melbourne, Australia
Melbourne, Australia
155.1K
Follower
1.93%
Engagement
+14.4%(+19.5K)
8.3
4
Brad Canning
@bradcanning
Home, Tech, Travel and Lifestyle Creator Melbourne, Australia Mgmt: tim@22.com.au
Melbourne, Australia
172.9K
Follower
35.09%
Engagement
+7.0%(+11.3K)
6.7
5
Emma & Jake
@emma__higgins
EMMA & JAKE👷🏼‍♂️👷🏼‍♀️ Renovating our first home together,🏚️🔜🏡 plus sharing our every day life💕 💌emmarosehiggins2@gmail.com 📦PO BOX 655 maffra vic 3860
Melbourne, Australia
245.3K
Follower
0.00%
Engagement
+3.9%(+9.1K)
8.4
6
Jacintha Webster
@passthatplantau
Houseplant, decor & lifestyle content creator. My ebook is now live! 🌿 More tips on YT & blog ♥️Australia Passthatplantau@gmail.com
Melbourne, Australia
333.1K
Follower
0.57%
Engagement
+2.1%(+6.9K)
7.8
7
Mochi’s home
@_mochihome
⋆🐾° Mochi + Amber and Til Graphic Designers with a passion for Interior Design UGC/Collab 💌 itsmochihome@gmail.com Melbourne, AUS
Melbourne, Australia
32.3K
Follower
7.55%
Engagement
+25.1%(+6.5K)
8.8
8
ANDREW STARK
@andrewstarkgardendesign
• Horticultural Expert & Author • Multi Award Winning Garden Designer • Garden Design Book - Spring 2027
Melbourne, Australia
295.9K
Follower
0.07%
Engagement
+1.7%(+4.9K)
6.5
9
SRF • ARTIST • STEPHANIE ROSE FREEMAN
@stephanie.rose.freeman.artist
Art for the female gaze. Naarm / Melbourne based artist. Currently travelling 📍 Ireland.
Melbourne, Australia
35.8K
Follower
0.36%
Engagement
+10.7%(+3.5K)
7.0
10
Jacqueline | Home & Style
@my_friend_jackies_house
Hey, I’m Jackie. Home styling, easy outfits & handy hacks I learnt from Mum. 📍Melbourne myfriendjackieshouse@outlook.com
Melbourne, Australia
160.8K
Follower
0.00%
Engagement
+2.0%(+3.2K)
6.8
11
Mr_Mrs_Kaindal
@mr_mrs_kaindal
📍MELBOURNE AUSTRALIA 🇦🇺 Snapchat 👻 mr.kaindal DM or email us for promotion queries 💍Mrs. @kajalbaliyan28 Baby @gurveersinghkaindal
Melbourne, Australia
582.7K
Follower
N/A
Engagement
+0.6%(+3.2K)
8.7
12
Michelle Lu
@sweet_essence_
Melbourne 🇦🇺 Tiktok: @sweet_essence_ ‘Cozy Baking Life’ is now available for pre-order 🫶🏻↓
Melbourne, Australia
300.5K
Follower
16.53%
Engagement
+1.0%(+2.9K)
8.7
13
SAID STUDIO | Event Styling & Draping
@saidstudio.events
—— EVENTS DONE DIFFERENTLY specialising in draping & textile art featured in The WED, Wezoree, Polka Dot naarm/melbourne & beyond 🤍
Melbourne, Australia
26.1K
Follower
2.47%
Engagement
+12.1%(+2.8K)
8.3
14
Billy Hietanen
@nudemodular
Design, Melbourne. nudemodular.com nudemodular@gmail.com
Melbourne, Australia
568.8K
Follower
0.29%
Engagement
+0.5%(+2.7K)
5.4
15
ciara keva
@ciarakeva
Sydney, Aus 💌ciara@thetalentnet.com.au
Melbourne, Australia
165.6K
Follower
1.39%
Engagement
+1.5%(+2.5K)
6.5
16
Analiese gregory
@analiesegregory
Cooking at the bottom of the world, Tasmania. Preserving, farming, diving, renovating.. TV: SBS A girls guide to.. Author: How wild things are
Melbourne, Australia
53.0K
Follower
1.41%
Engagement
+4.8%(+2.4K)
5.2
17
Dezi Madafferi 🧿 Simple Dinner Recipes
@dezi_cooks
🍋easy DINNER recipes •Mum•Lifestyle Ambassador @riverinadairyco 🎬Co-host@10minutekitchen_ S2&3 Winner @plateoforiginau 📧Sam@thetalentinkgroup.com
Melbourne, Australia
109.7K
Follower
0.65%
Engagement
+2.0%(+2.2K)
7.5
18
king architecture + interiors
@king____architecture_interiors
(Formerly Simon King Architects) Architecture + Interior Design practice led by: Simon King + Caitlyn King Melbourne based (with an office in Sydney)
Melbourne, Australia
56.1K
Follower
0.52%
Engagement
+4.0%(+2.1K)
6.7
19
Justin O’Brien
@urbanfarmer2570
Come join me on my dream veggie garden build journey 🌱 With plenty of helpful growing tips along the way. @hoselinkaustralia Ambassador
Melbourne, Australia
101.9K
Follower
0.99%
Engagement
+1.8%(+1.8K)
7.1
20
Paul Conrad Architects
@paulconradarchitects
Architecture, Interior Design, Product Design, Furniture Curation. International projects, Melbourne based.
Melbourne, Australia
70.9K
Follower
3.82%
Engagement
+2.4%(+1.6K)
6.7

Über dieses Instagram Influencer‑Ranking

Entdecke die einflussreichsten Creator in Melbourne mit unserem Ranking der Top 20 Influencer auf Instagram, die Wohnen & Inneneinrichtung Inhalte posten. Diese datengetriebene Analyse zeigt, wer Diskussionen prägt, Trends setzt und in 2026 die höchsten Engagement‑Raten erzielt.

Wichtige Kennzahlen

  • Gesamtreichweite: 6.4M potenzielle Impressionen über alle gelisteten Profile
  • Gesamte Followerzahl: 30.6M Follower insgesamt
  • Average Engagement Rate: 1.83% - competitive engagement levels
  • Market Coverage: 795 total influencers analyzed in this category

Zielgruppenanalyse & Reichweite

Die gelisteten Profile erreichen ein vielfältiges, globales Publikum mit Schwerpunkten in:

  • Top‑Märkte: Australia, United States of America, United Kingdom
  • Geschlechterverteilung: 77% weiblich, 23% männlich
  • Wichtigste Altersgruppe: 25-34 Jahre (39.4% der Zielgruppe)
  • Sprachen: English, Spanish, Portuguese

Why This Ranking Matters

For brands and marketers, this ranking provides essential intelligence for:

  • Identifying high-performing influencers for partnership opportunities
  • Understanding audience demographics for targeted campaigns
  • Benchmarking engagement rates and growth metrics
  • Discovering emerging talent with strong growth trajectories
  • Analyzing competitive landscape in Home & Interior Design niche

For content creators, these insights help with:

  • Understanding industry benchmarks and performance standards
  • Identifying successful content strategies from top performers
  • Network building and collaboration opportunities
  • Setting realistic growth targets based on peer performance

Methodology & Data Freshness

Our rankings are generated using advanced algorithms that analyze multiple performance indicators:

  • Profile Score: Proprietary metric combining reach, engagement, and growth
  • Engagement Rate: Average interaction rate across recent content
  • Growth Velocity: Month-over-month follower growth and momentum
  • Content Consistency: Posting frequency and audience retention
  • Audience Quality: Authenticity scores and demographic relevance

Data is refreshed weekly to ensure you're always working with the most current information. Last update includes performance data through October 2026.

Häufige Fragen

Wer ist der am schnellsten wachsende Wohnen & Inneneinrichtung Creator in Melbourne auf Instagram?

Aktuell (Stand Oktober 2026) ist Loui Burke (@louiburke) der/die am schnellsten wachsende Wohnen & Inneneinrichtung Creator in Melbourne auf Instagram mit +14.5% monatlichem Wachstum (+161.5K Follower).

Wie viele Follower gewann Loui Burke (@louiburke) im letzten Monat?

Loui Burke (@louiburke) gewann etwa 161.5K Follower (+14.5%) im letzten Monat.

Wer wuchs stärker: Loui Burke (@louiburke) oder Hamish Bassett (@tinypotsmelbourne)?

Loui Burke (@louiburke) wuchs stärker als Hamish Bassett (@tinypotsmelbourne) (161.5K vs. 52.9K).

Wie entwickelt sich Hamish Bassett (@tinypotsmelbourne) aktuell?

Hamish Bassett (@tinypotsmelbourne) wächst aktuell um +11.3% (+52.9K) pro Monat, mit einem Profile Score von 8.2 und einem durchschnittlichen Engagement von 0.87%.

Wie entwickelt sich Nina 🌷 (@nina.loves.to.sew) aktuell?

Nina 🌷 (@nina.loves.to.sew) wächst aktuell um +14.4% (+19.5K) pro Monat, mit einem Profile Score von 8.3 und einem durchschnittlichen Engagement von 1.93%.

Wie entwickelt sich Brad Canning (@bradcanning) aktuell?

Brad Canning (@bradcanning) wächst aktuell um +7.0% (+11.3K) pro Monat, mit einem Profile Score von 6.7 und einem durchschnittlichen Engagement von 35.09%.

Wie entwickelt sich Emma & Jake (@emma__higgins) aktuell?

Emma & Jake (@emma__higgins) wächst aktuell um +3.9% (+9.1K) pro Monat, mit einem Profile Score von 8.4 und einem durchschnittlichen Engagement von 0.00%.

Wer hatte das höhere prozentuale Wachstum: Hamish Bassett (@tinypotsmelbourne) oder Nina 🌷 (@nina.loves.to.sew)?

Nina 🌷 (@nina.loves.to.sew) liegt vorne (14.4% vs. Hamish Bassett (@tinypotsmelbourne) 11.3%).

Wie hoch ist der absolute Follower‑Zuwachs von Loui Burke (@louiburke)?

Loui Burke (@louiburke) gewann etwa 161.5K Follower (+14.5%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Hamish Bassett (@tinypotsmelbourne)?

Hamish Bassett (@tinypotsmelbourne) gewann etwa 52.9K Follower (+11.3%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Nina 🌷 (@nina.loves.to.sew)?

Nina 🌷 (@nina.loves.to.sew) gewann etwa 19.5K Follower (+14.4%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Brad Canning (@bradcanning)?

Brad Canning (@bradcanning) gewann etwa 11.3K Follower (+7.0%) im letzten Monat.

Wie hoch ist der absolute Follower‑Zuwachs von Emma & Jake (@emma__higgins)?

Emma & Jake (@emma__higgins) gewann etwa 9.1K Follower (+3.9%) im letzten Monat.

Ist Loui Burke (@louiburke) noch relevant?

Ja – Loui Burke (@louiburke) hat einen Profile Score von 6.9, durchschnittliches Engagement von 0.12% und +14.5% (+161.5K) monatliches Follower‑Wachstum, was für hohe Relevanz spricht.

What is a good engagement rate for Home & Interior Design in Australia?

The average engagement rate for this category is 1.83%. Generally, rates above 2.2% are considered excellent, while rates above 1.5% are good. Engagement rates vary by platform, niche, and follower count - micro-influencers often have higher rates than mega-influencers.

How is the Profile Score calculated?

The Profile Score (0-10 scale) is a composite metric that weighs several factors: 40% engagement quality, 25% audience reach, 20% growth momentum, 10% content consistency, and 5% audience authenticity. A score above 7.0 indicates a high-performing influencer, while scores above 8.5 represent elite-tier creators.

Can I use this data for influencer marketing campaigns?

Yes! This ranking is designed to help brands, agencies, and marketers identify potential partnership opportunities. The data provides a starting point for campaign planning, competitor analysis, and market research. For detailed campaign analytics and contact information, consider upgrading to our professional tools.

What does monthly growth percentage mean?

Monthly growth shows the percentage change in followers over the past 30 days. Positive growth (green) indicates gaining followers, while negative growth (red) means losing followers. The number in parentheses shows the absolute follower change. High growth rates often indicate viral content or successful campaigns.

Why should I track influencers in Melbourne?

Location-specific influencer tracking is crucial for targeted marketing campaigns. Local influencers often have higher engagement rates within their geographic area, understand cultural nuances, and can drive better ROI for region-specific products or services. They're particularly valuable for retail, hospitality, and location-based businesses.

How can I improve my ranking as an influencer?

Focus on these key areas: (1) Increase engagement by creating content that encourages comments and shares, (2) Post consistently to maintain audience interest, (3) Use relevant hashtags to expand reach, (4) Collaborate with other creators in your niche, (5) Respond to comments to build community, and (6) Analyze your best-performing content and create similar pieces.

Note: This ranking represents a snapshot of current instagram influence based on publicly available data. Rankings can fluctuate based on content performance, platform algorithm changes, and audience behavior. Use this data as one of several factors in your decision-making process.