Do you want to understand how your social media content resonates with your target audience, how people engage with influencer content promoting your brand, and whether your content might spark controversies or even a potential “Shitstorm”? Social Listening and targeted comment analysis (Sentiment Analysis) provide valuable insights into audience engagement and reactions. This guide will show you how to use various comment metrics to identify the types of content that excite your followers and the topics that generate the most buzz.
All these analyses are available in the campaign management section of influData. Simply set up a campaign with your brand account and the influencers promoting your content. Don’t forget to be a little patient before you start an evaluation, as the content pieces of the campaign must first be commented on or liked before comprehensive analyses are possible.
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Go to the Campaigns section of influData and select the campaign for which you want to view Social Listening analyses. The dashboard will then display your comment analysis.
The comment analysis helps you gain detailed insights into how your audience reacts to your content or the content your influencers post on social media. influData offers several metrics, categorized for a comprehensive evaluation.
This section shows you the comments that received the most likes for your selected campaign. These comments often indicate which statements and themes resonate particularly well with your audience. They provide valuable insights into the content that garners the highest approval and interaction. This data can guide you to promote similar content or steer your product/service offerings in a direction that aligns with audience preferences.
This category displays the most recent comments where your brand was mentioned. It’s especially useful for tracking ongoing discussions, feedback, and emerging trends. You can gauge how your brand is currently perceived, identify which products are in focus, and assess the general sentiment toward your brand. Analyzing these comments enables you to respond quickly to feedback and monitor your community’s sentiment.
This summary provides an aggregated analysis of the latest comments, including metrics for positivity and controversy. It offers a quick overview of the general sentiment without needing to read each comment individually. Summaries are generated once a content piece reaches at least 30 comments, typically 1 to 3 days after crossing this threshold.
Like other metrics, these summaries can act as an early warning system for potential crises, highlighting negative developments or problematic topics in the community. Regularly checking these metrics helps you identify problems early, capture valuable feedback, and recognize trends in a timely manner.
This chart shows which aspects of the comments (brand/product focus, creator focus, or neither) are most frequently mentioned in relation to the creator’s content pieces. In other words, this analysis helps you determine what percentage of commenters actually reference the advertised product. This can show you whether the advertised content is relevant enough. Conversely, a very high brand focus could indicate that the content is overly product-centered and therefore comes across as too obviously promotional. The categories therefore help you to better understand the focus of the community in relation to your content.
The positivity rate measures the percentage of positive comments relative to all comments for creators or brands in the campaign. A high positivity rate indicates that your audience is responding well to the content from a specific influencer or brand. This metric is a valuable indicator of audience satisfaction and engagement.
The controversy rate measures the percentage of controversial comments among all comments, organized by creators or brands. Controversial comments often reflect differing opinions or polarizing reactions. This can be both beneficial and detrimental, depending on the context:
Social Listening and comment analysis (Sentiment Analysis) provide powerful tools to evaluate the resonance of your content and gather valuable feedback directly from your target audience. By leveraging metrics such as most liked comments, positivity and controversy rates, and comment focus distribution, you can identify what works well and which areas may need improvement. These insights empower you to optimize your campaigns, engage your audience more effectively, and stay ahead of potential crises. Start using influData’s Social Listening features today to enhance your social media strategy.