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Using influData’s Brand Value Section: How to Determine Influencer Partnership Value

Date: November 2024
By: influData Team
Reading time: 6 minutes

Chapter 4 – Introduction to the Brand Value Section of influData

Looking to make your influencer partnerships more effective and learn from other brands’ successes? influData’s Influencer Brand Value section gives you that opportunity. Whether you’re planning a new influencer partnership or optimizing ongoing campaigns, this feature offers comprehensive insights into past influencer collaborations, providing a hint of what could work for future collaborations. You’ll not only see which brands influencers have worked with and what those partnerships looked like, but also which influencers collaborate with brands similar to yours, enabling you to derive valuable insights and incorporate them into your own marketing strategy.

In short, the Brand Value analysis lets you assess the potential value of a collaboration between influencers and brands. This article provides a step-by-step guide on how to use the Brand Value section for influencer and brand profiles to get the most out of your partnerships. Whether you’re exploring past collaborations, reviewing the performance of sponsored content, or learning from other brands’ campaigns, you’ll gain insights that will help inform your future decisions.

Table of Contents

  1. Brand Value for Influencer Profiles
  2. Brand Value for Brand Profiles
  3. Conclusion

1. Brand Value for Influencer Profiles

The Brand Value section on an influencer’s profile shows you which brands they’ve worked with and how successful those partnerships were. You can see how many sponsored posts they’ve created for various brands and how well those posts resonated with their audience.

a. Sponsered Content Pieces

These three graphs reveal what percentage of the influencer’s content is sponsored. A balanced mix of sponsored and organic posts reflects the creator’s authenticity.

Brand Value - Overview of the percentage of sponsored posts, stories and reels

b. Brand Mentions & Partnerships

This section shows you how many brands the influencer has worked with over the last 365 days and how many content pieces were created for these partnerships. You can also view the Earned Media Value (EMV) of these collaborations, helping you gauge the potential value of a future partnership.

c. Timeline of Brand Partnerships

This graph displays when and how frequently the influencer has collaborated with different brands. You can spot trends and see how often the influencer posts sponsored content. A click on any data point reveals the specific content from that partnership (see “Insights into Branded Content” below). This overview is especially useful for identifying if the influencer has worked with competitors or promoted similar products, allowing you to assess if they’re a good fit for your brand.

Brand Value - Timeline overview of collaborations

d. Insights into Branded Content

In the Content section, you can view the influencer’s sponsored posts (overall or filtered by specific partnerships) and sort them by reach or recency. Here, you’ll see the likes, comments, and estimated reach of each post, along with the predicted media value of the content piece. These insights show which types of sponsored content resonate with the influencer’s audience, helping you plan your own campaign more effectively.

Brand Value - Branded Content of specific collaborations showing reach and estimated value.

2. Brand Value for Brand Profiles

The Brand Value section of a brand profile provides an overview of how a brand (like yours or a competitor’s) has been mentioned by influencers and how well influencer collaborations performed for that brand. You’ll also gain insights into the strategies of other brands, which can offer valuable guidance for your own influencer marketing strategy.

A key advantage of the Brand Value section is the ability to examine the strategies and partnerships of other brands. Here’s what you can see:

a. Brand Mentions by Influencers

This section displays the number of influencers who tagged the brand over the last 365 days and the total number of branded content pieces created for this brand. It also shows the reach generated by these creators or content pieces, giving you an idea of the brand’s presence in the influencer space. Additionally, you can view the Earned Media Value (EMV) generated from these tags and collaborations.

Brand Value - Overview of tagged content posted about a specific brand.

b. Long-term vs. Short-term Partnerships

Analyze whether a brand has established short-term or long-term relationships with influencers. This helps you decide whether short-term or long-term partnerships would be more beneficial for your brand, based on other brands’ experiences.

Brand Value - Overview of partnership types (one-off, long-term, brand ambassadors)

c. Demographic Details of Partner Influencers

If you’re interested in knowing where the influencers who collaborated with a brand are from, their language, and gender, you can find this information in the Collaboration Overview.

Brand Value - Top 3 creator locations, Top 3 creator languages, creator gender

d. Content Strategy

Discover the content strategy of specific brands. This helps you understand which format a brand prefers for their collaborations. Additionally, you can view the most frequently used campaign hashtags.

Brand Value - Content Strategy, Campaign Hashtags

e. Collaboration Analysis by Scores and Creator Types

Two graphs provide a detailed analysis of the influencers that a brand collaborated with, broken down by influData score and creator type.

Brand Value - Creator Scores and Types

f. Timeline of Brand Cooperationen

The timeline or table shows when and how often a brand collaborated with different influencers. Clicking on data points displays the specific content for each collaboration (see “Branded Content” below). This view is especially helpful in determining if a creator has previously worked with competitors or in identifying creators who have collaborated with similar brands and might be a good fit for you.

Brand Value - Collaboration Timeline

g. Branded Content

At the bottom of the dashboard, you’ll find a list of all sponsored content that influencers have created for a brand, sorted by reach or recency. You can also filter by specific creators to see only the content pieces created in collaboration with them. Here, you can view various metrics like reach, likes, comments, and engagement rates for the content pieces. These insights help you understand which types of content resonate well with followers and what you should consider for your future campaigns.

Brand Value - Branded Content with estimated reach and value

Conclusion

influeData’s Brand Value section is a powerful tool for brands and influencers, providing detailed insights into collaboration performance and the value of influencer campaigns. You can analyze other brands’ strategies, learn from their successes, and optimize your own influencer marketing strategies. With these data-driven insights, you can make targeted decisions and elevate your influencer marketing to the next level.